Return on Your Checkoff Investment
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Transcript of Return on Your Checkoff Investment
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Return on Your Checkoff Investment
Vanessa Kummer
Chair, United Soybean Board Colfax, N.D. soybean farmer
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Plenty to talk about
1. Update from your soybean checkoff• New direction• Program area activities• Benefits to New Jersey
2. Meet customer needs3. Communicate with consumers
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Surging soybean demandUp more than 140% in past 20 years
Percentage Change in Global Consumption 1990/91 – 2010/11 and Forecast for 2011/12
Source: John Baize & Associates, U.S. Census Bureau, USB Market View Database, USDA
19901991
19921993
19941995
19961997
19981999
20002001
20022003
20042005
20062007
20082009
20102011
-20%
0%
20%
40%
60%
80%
100%
120%
140%
160%
Chan
ge %
Soybeans
Corn
CottonRiceWheat
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New Long-Range Strategic Plan
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Strategic objectives:1. Soybean meal2. Soybean oil3. Freedom to operate4. Customer needs
Priority Issues:5. Support animal ag6. Investments in transportation
New Long-Range Strategic Plan
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Checkoff investment areasDomestic MarketingHelping at Home
International Marketing80 countries and counting
Global OpportunitiesStudy issues that affect sales
New UsesSoy many products
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Checkoff investment areasCommunicationsProgress powered by farmers
SustainabilityTelling U.S. soy’s ‘green’ story
BiotechnologyEducating on biotech benefits
Production ResearchBoosting yields, profitability
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• Let mapped genome lead to high-yielding varieties
• Goal: 59.5 bu/a by 2030
New project to boost yields
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• Biodiesel
• Container Shipping
• Communications
• Tech Transfer
Benefitting NJ farmers
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• Animal ag uses 98% of your soybean meal
• U.S. animals eat 1.2 billion bushels worth
• Irreplaceable market• Awareness, support
lacking
Who’s your biggest soy customer?
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• High-quality soybeans
• Support their
freedom to operate
• Consumer concerns about food
Animal ag needs our support
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CommonGround™
Center for Food Integrity
U.S. Farmers and Ranchers Alliance
Set the record straight on food
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Set the record straight on food
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CommonGround™www.findourcommonground.com
Center for Food Integrity
www.foodintegrity.org
U.S. Farmers and Ranchers Alliance
www. usfraonline.org
Set the record straight on food
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Thank youNew Jersey
Soybean Board
For more information on the United Soybean Board: • Visit us on the Internet: www.unitedsoybean.org• Find us on Facebook: www.facebook.com/UnitedSoybeanBoard• Follow us on Twitter: @UnitedSoy