RETHINKING DIGITAL CUSTOMER ENGAGEMENT – ENABLING B2B ... · "We believe digital can be effective...

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RETHINKING DIGITAL CUSTOMER ENGAGEMENT – ENABLING B2B BUYING TO DRIVE HIGH-VALUE DEALS

Transcript of RETHINKING DIGITAL CUSTOMER ENGAGEMENT – ENABLING B2B ... · "We believe digital can be effective...

Page 1: RETHINKING DIGITAL CUSTOMER ENGAGEMENT – ENABLING B2B ... · "We believe digital can be effective at breaking in and influencing in the early stages, but we need more — and better

RETHINKING DIGITAL CUSTOMER ENGAGEMENT – ENABLING B2B BUYING TO DRIVE HIGH-VALUE DEALS

Page 2: RETHINKING DIGITAL CUSTOMER ENGAGEMENT – ENABLING B2B ... · "We believe digital can be effective at breaking in and influencing in the early stages, but we need more — and better

2© 2018 Challenger Performance Optimization, Inc.

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A Linear Journey – Representative Buying Journey Maps

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