Retention - Danske Medier:danskemedier.dk/wp-content/uploads/reepay-innovation-forum.pdf · Ganske...
Transcript of Retention - Danske Medier:danskemedier.dk/wp-content/uploads/reepay-innovation-forum.pdf · Ganske...
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Retention
Robert Mygind, CEO
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Reepay er ?
Abonnements- og
kunde-håndtering Retention værktøjSkalerbar
infrastruktur
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Ganske kort, hvad er Retention ?
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Consider two different subscription businesses which both operate monthly
subscriptions. Business A manages to retain 90 per cent of subscriptions
each month, while the monthly retention rate for business B is 80 per cent.
Business A sells 1,000 new subscriptions each month. After a year, its total
number of subscriptions is 7,200.
How many subscriptions does business B need to sell each month to reach
the same total number of subscriptions?
Citat
Kilde: How To Build A Subscription Business af Morten Suhr Hansen, Subscrybe
The answer is 1,550! In other words, because of the ten per cent difference
in retention rates, business B must sell 55 per cent more new subscriptions
each month than business A to achieve the same number of subscribers!
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Retentionstrategier
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Bundle
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Sovende kunder
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Sleeping CustomersTilbudsfinten
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Men omkring 50% af churn er ikke
en aktiv handling
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✓ Retention
✗ Pris
✗ Fleksibilitet
✗ Retention
✓ Pris
✓ Fleksibilitet
Det skyldes måden dine kunder betaler
✗ Retention
✗ Pris
✗ Fleksibilitet
✓ Retention
✓ Pris
✓ Fleksibilitet
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Men det kan forbedres
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Hos Reepay har vi forbedret churn
med helt op til 2,5% for vores kunder
fordelt på 3 tiltag
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Proaktivitet
Prøv kortet 5-10 dage før betalingsdagen
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Prøv igen
Opbyg vinden og prøv fejlede kort igen.
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Rykker
Mål og ændre dit rykkerforløb
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VISA Account Updater
VISA Account Updater
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Omkring 80% dansk udstedte kort er VISA og VISA-
Dankort.
Automatisk opdatering af disse vil
betyde en signifikant forbedring, når det er fuldt
udrullet.
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Fremtiden, hvad kigger vi på ?
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PSD 2
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MobilePay
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Kunstig
intelligens