Keeping Up With The Consumer - Danske...
Transcript of Keeping Up With The Consumer - Danske...
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Keeping Up With The ConsumerIan CarringtonMD Performance Advertising Solutions, NACE
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72 67 32 20 5
1,000,000,000
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Fast PersonalSimple
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15%4 year olds
in the Sweden own a tablet
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100%
2010-2013:
Time spent online has
increased by
due to tablets and
smartphones
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Importance of Mobile - user stat
90%of
mobile phones in
Japan are
waterproof
disintermediation
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The next 5 billion of connected consumersThe next 5 billion
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internet of things
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Building the future of search
Answer Converse Anticipate
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Google Confidential and Proprietary
Be
There
Be
Relevant
Be
Optimised
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Google Confidential and Proprietary
Be
There
Be
Relevant
Be
Optimised
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ENTERING A NEW WORLDOf Six Screens...
[WEARABLE][MOBILE] [TABLET][DESKTOP] [IN-CAR][TV]
Unique visitors accessing news via mobile rose 39% YoY...and they earn more!
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Confidential and Proprietary
Get the netflix slide...in fact all that presnetation from spero/mdr
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10%of Danes have paid
for digital news
content
7%of Brits have paid for
digital news content
14%of Finns have paid for
digital news content
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Phone-
led
Online-
ledPrint-led
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Google Confidential and Proprietary
Be
There
Be
Relevant
Be
Optimised
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Using Data InsightsMAKES YOUR ADVERTISING MORE
Effective & Efficient
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91%of marketers
believe data drives success for campaigns
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Confidential and Proprietary
Data - the next key battleground
“There are only two sources
of competitive advantage:
The ability to learn more
about our customers faster
than the competition,
and the ability to turn that
learning into action faster
than the competition.”
Jack Welch
Former CEO of GE
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Confidential and Proprietary
Responsibility is shifting: functional collaboration
By 2017, the CMO will spend more
on technology than the CIO.2013
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Google Confidential and Proprietary
Be
There
Be
Relevant
Be
Optimised
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Homepage Site Search Commerce
Form Entry Usability
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HomepagePut in screenshot of advertiser
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Site SearchPut in screenshot of advertiser
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CommercePut in screenshot of advertiser
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Form EntryPut in screenshot of advertiser
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UsabilityPut in screenshot of advertiser
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Fast PersonalSimple
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