Retargeting for SaaS

biddyco.comHi, I’m Ben.

Today, hundreds or thousands of prospective customers will visit your website.

They come from PR, SEO, partnerships, events, ads, word of mouth and more.

But 98% of them won’t…

That leaves hundreds or thousands of potentially wasted visits since there can be no strategic follow up. So you are left to hope that they remember you and come back to the site and sign up later.

start a trial

join your newsletter

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or follow you on Twitter…

If you’re investing in:

*Content Marketing

*Email Marketing

*SEO

*PR

But not retargeting, you are missing a huge piece of the puzzle.

Most purchases require prospects to think about it over a series of hours, days or weeks (depending on the price). This isn’t an impulse buy. We aren’t selling candy in the grocery store checkout line.

So it is vitally important to continue to serve ads to prospects who have recently visited your site to stay on their radar as they contemplate their decision.

Icon by hikingartist.com

Let’s say the main goal of your marketing site is to get people to enter their info to start a free trial.

If your site has a great design and a good offer, you’re doing amazing if 5-10% of the people who come to your site actually sign up.

That means 90-95% of visitors are lost, in the best case.

With retargeting however, you can serve these 90-95% of your site visitors relevant ads that direct them back to start a trial or buy.

But isn’t retargeting expensive?Now here’s where it gets even better. Compared to standard PPC ads, retargeting is cheap.

Since these visitors are already familiar with your business (they’ve already been to your website) they’re much more likely to click on your ads than cold traffic. This means your ads will get a higher click through rate.

Icon by simpletons

Google and Facebook loooove it when your ads get a high click through rate. It means that users are engaging with your ad and means that they make more money.

So they reward you by lowering your cost per click.

It’s obviously much better to get a $.5 cost per click then a $1 CPC because at $.5 I can get 100 clicks for $50. But if my CPC is $1 I have to spend $100 (double) to get the same 100 clicks.

But isn’t retargeting expensive?

CTR CPC

But isn’t retargeting expensive?

click through rate cost per click

$20 per sale$20,000 per sale

B2CB2B

Low Traffic

Will retargeting work for my business?Retargeting works for everything from lower priced software at $9/month to enterprise deals at $20,000.

It’s effective for B2C as well as B2B.

The only reason retargeting wouldn’t be for you is if you get very little traffic to your current website (less than 30 visitors a day).

200%$1 in. $2 out.

Noah Kagan of AppSumo.com says that they always aim for (and regularly achieve) a 200% return

when they do retargeting for their product.

We spent $4,168.19 and have made $9,365.00. That’s a 224% ROi. A bit

above target! Woot! “

-Noah Kagan

Retargeting Types

Banner Ad Retargeting

Once someone leaves your website and starts browsing blogs and news sites, we can serve them banner ads.

Here is an example from Dropbox.

Twitter RetargetingRetargeting promoted Tweets allows you to show up in prominent positions within the timelines of recent site visitors. To retarget on Twitter, you have to use a 3rd party service like Perfect Audience.

Facebook RetargetingFacebook retargeting can show ads within the newsfeed or right hand side. Newsfeed retargeting has performed extremely well for my software clients.

More Facebook examples

And even more…

YouTube RetargetingIf you’ve invested in a high-quality explainer video for your product, you should be leveraging it to retarget your site visitors on YouTube.

These can be delivered as pre-roll ads, or in the side-bar which is similar to a Facebook right hand side ad.

We offer retargeting setup packages as well as monthly optimization and maintenance to keep your campaigns converting. Ben@Biddyco.com

Biddyco.com

Thanks, Ben

Want help?