References: 1. Lab422. Forbes3. Elastic Path

Cleveland Construction

DO 1/2 OF THEIR SHOPPING ONLINE7

3%

PREFER SHOPPING

ONLINE

66%

DEMAND A TRUE BLEND OF ONLINE & OFFLINE SHOPPING EXPERIENCES

CAN TRIGGER

AN APP TO PINPOINT A USER’S

EXACT LOCATION

IN STORE APP USAGE FOR USERS WHO HAVE RECEIVED

A BEACON MESSAGE

CONSUMERS REQUIRE INSTANT GRATIFICATION

SHOP ONLINE FOR A BROADER SELECTION

4 OUT OF 5

SHOP ONLINE FOR BETTER SALES & PROMOTIONS

7 OUT OF 10

UNSTOPPABLE FORCES TRANSFORMING SHOPPING

PREFER SOCIAL MEDIA OVER TELEPHONE

CUSTOMER SERVICE

1 OUT OF 3

MOBILE

MILLENNIALS

BEACONS

16.5X GREATER

RETAIL INDUSTRY TRENDS14% PREFER

TO PAY VIA MOBILE VS CREDIT CARD

41%

ACTIVELY USE MOBILE APPS WHILE IN STORE

75% RESEARCH

PRODUCTS BOTH ONLINE & IN STORE BEFORE PURCHASING

RETAILERS MUST FOCUS

ON SELLING AN EXPERIENCE

OVER A PRODUCT

CONSUMERS VALUE CUSTOMIZATION - THEY WANT PRODUCTS THAT ARE TAILORED TO THEIR INDIVIDUAL LIFESTYLES/PREFERENCES