Street food is a treat

to taste buds, Indi-

ans are habituated

to it.

Change in lifestyle and

health awareness leads to

healthy Eating habits

Switching to

Healthy diet, more

health conscious

people.

WHAT WOULD U WANT?

STREET FOOD HEALTHY SNACKS

Calories??

Vs

Quick, tasty, hygienic, Fresh, High quality, food conven-

iently available at low cost!!

HEALTH STREET FOOD FRAN-

CHISE MODEL

COMBINATION

OF BOTH!!

Dr.Swati Gogawat

MBA3/1372

INFOGRAPHIC

New Retail Concept

The proliferation of street food is a recent phenomenal. Differing segments of

Indian consumers exist, each with a differing health and wellness outlook. Intro-

ducing concept of Healthy Food As ‘Guilt Free Sin’

The brand new trend is ‘Guilt Free Sin’, where consumers are now looking out for a

‘tasty way to good health’’ which allows them to indulge in food that they crave for along

with keeping a check on their calorie intake and other dietary restrictions.

By preparing recipes high on nutrition, low on calories and yet enjoyable. This healthy

snacking would be sold by hawkers in premium carts marked by quality and accessible

WHO ARE MY CUSTOMERS?

'Health Seekers' are the fastest growing segment of Indian consumers

Skeptics are aware of the benefits of consumption of health and wellness

products

'Food Actives' are health aware, but do not readily embrace health fads

'Health Buffs' make up a very small portion of consumers in India: they have a holistic view of health

Office goers and Health Conscious people (males and females).

Indians between the ages of 35-49 who constitute the highest percentage of Food Actives

HEALTHY STREET FOOD CART FRANCHISE-JUGALBANDI

CORE-Satisfaction-

inexpensive

tasty ,healthy food)

Profit and Loss account 1st Year 2nd year 3rd year

Sales 2,190,000 6,570,000 13,140,000

Cost Of Goods Sold (Raw Material Cost) 801,000 1,602,000 2,403,000

Gross Profit 1,389,000 4,968,000 10,737,000

Salary 708,000 1,114,000 2,119,000

Marketing cost 15,000 30,000 45,000

Incentives to workers 273,750 1,533,000 4,927,500

Depreciation 9,300 18,600 27,900

Profit Before Tax 382,950 2,272,400 3,617,600

Tax (30%) 114885 681720 1085280

Net Income 268,065 1,590,680 2,532,320

How to Implement it?

Hub and spoke model

Supply from Centre office to carts on regular basis

Target IT Hubs like Gurgaon , Bangalore, Hyderabad

-Actual product- Tasty+

Healthy+ street food+ at Low

cost

Augmented Product- More varieties to choose

from + more carts, better reach to customers

Potential Product - Healthy street food

market with multiple charts offering

GREEN MENU:

Product Starting from (Rs.)

Humara pav (sandwich) 30

Desi tasty Itlalian (pasta) 50

Hari bhari chaat (Salads) 40

2 mins me Shakti (Health Drinks) 20

ABSOLUTELY HEALTHY SURPIZINGLY YUMMY!!!

TOTAL PRODUCT CONCEPT