A bricks-and-mortar FIGHTBACK

It is obvious that Bricks-and-mortar stores will not disappear in 2015, however, they will play a very different role as the retail landscape evolves.

Amazon and eBay are taking steps into bricks-and-mortar operations. The next decade will see a number of pure-play retailers, especially Amazon, setting up permanent branded showrooms and shops on the high street and in shopping centres

More in-store beacons equals the opportunity for more personalized consumer experiences and engagement. By 2015, more than half of traditional consumer products will have native digital extensions.

Inventory management is one of the biggest levers retailers need to pull in the quest for omnichannel success.

As omnichannel takes root, companies must adjust to a supply chain strategy where fulfillment points have multiplied and cycle times have been reduced

The emergence of mobile commerce will continue to embed showrooming into consumer shopping habits.

Stores will strike back with technology-infused environments that turn “traditional” on its ear.

High street stores will be utilised as pick-up centres for the “click-n-collect” hybrid channel (buy online and then collect from a pre-agreed store instead of having to wait for the postman to delive

Sources:

• Retail 2022 Economist Intelligent Unit. • Susan Redan: Forward Focused – Stores Magazine | NRF

• Capgemini’s World Payments Report 2014. • Top Predictions for IT Organizations and Users for 2015 and Beyond -Gartner

Retailers are vowing to deploy technology to assure there’s never more than

one person ahead on checkout line.

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Stores will also employtechnology to ENHANCEthe SHOPPING EXPERIENCE for consumers.

RETAIL

The Main Landscape

A Virtual Marketplace

The balance of power resides firmlyin the hands of the consumer.

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The cloud allows retailers to move closer to the goal of greater connectivity in the workplace. Some retailers are pushing toward 90% of their enterprise systems operating in the cloud. Most hover around 60%.

Mobile commerce as very much a mainstream

means of shopping. A market where online

purchases account for a far greater proportion of overall

retail sales than currently.

Purchases directly on mobile platforms through a

variety of channels Innovations using

augmented reality overlays and social media will provide

an additional layer of interactivity.

As incomes recover, enhanced recognition technology will allow consumers to make impulse purchases.

Worldwide mobile payments are projected to grow by 61% to 47.000.000 transactions between 2013 and 2015.

All things mobile will be a priority

for retailers:

By year-end 2015, mobile digital assistants will have taken on tactical mundane processes such as filling out names, addresses and credit card information

Shoppers want their “stuff” in a nanosecond: The “Get it now” is a luxury retailers

are willing to pay for.

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