Results & Analysis of Results & Analysis of QuestionnaireQuestionnaire

Asmaa Tanveer

Our first question was ‘how old are you?’ the majority of respondents answered they were aged between 17-19 as the percentage was 47% and the second highest age group was 14-16 year olds as the percentage was 36%. By asking respondents their ages we were able to identify our target audience, this made it easier for us to know that this specific age group wanted in a horror film.

Our second question in our questionnaire asked ‘what is your gender?’ by asking this question we were able to get a better understanding of what our target audience wanted to see in our horror film. The results showed that there were more women to men as the percentage was 53% to 47%; this meant that our main target market was women.

‘On average how many times do you go to the cinema in a month?’ this was the third question asked in our questionnaire, a significant 77% of the people answered on average they went to the cinema 1-3 times in a month. By asking this question we were able to identify if our target market were socially active and to find out if they used cinema as the main method of film consumption.

Our fourth question was ‘what is the most common paradigm?’ by asking this question we were able to recognise the most common and popular paradigm used in a horror trailer we were able use this information and include the paradigms in our horror trailer. The results showed that respondents thought that ‘Knifes’ and ‘murder’ were the most common paradigms of a horror movie trailer this helped us recognise what our target market wanted to see in our horror movie trailer and also helped us to use certain iconography to help make our genre clearer to the audience.

Our next question was ‘what is the best setting for a horror movie trailer?’ the two most popular answers from our questionnaire were ‘a playground’ and ‘isolated house’ by asking this question it allowed us to distinguish what our target market wanted to see in a good horror movie trailer. In addition we are going to use these answers in our horror movie trailer to make it meet the audience’s wants.

‘What is your favourite type of villain?’ this was also another question we asked people, our reason for asking this question was to find out what type of villain in order to get an idea of what kind of a negative character people wanted to see in our horror movie trailer.

‘Do you believe the male gaze is necessary in a horror movie?’ A large proportion of respondents answered ‘no’ with a percentage of 70% and 30% replying ‘yes’, it was important to ask this question to find if the male gaze was necessary in a horror film as most horror film consisted of the male gaze, as most of our respondents were mainly women they answered ‘no’ as they didn’t like the idea of women being seen as sexual objects.

Next question we asked was ‘how do you consume films?’ this question was asked to find out the main ways the target market consumed films, the most popular answer was ‘TV’ this showed us that the target market liked to watch films from the comfort of their own home. Further to this the second most popular answer was ‘online’ this was because it was convenient, easy and cheap as they were mainly students and was a cost effect method.

‘What type of sub-genre do you prefer?’ this question was asked to find out the most favoured sub-genre amongst our target market so we could incorporate the sub-genre into our horror movie trailer. The two most popular sub-genres were psychological and super-natural.

‘What trailer did you find most effective?’ the most effective trailer people thought was ‘The ring’ this was because they thought the trailer used good paradigms such as isolated house, darkness and screams which perfectly fit into the super-natural sub-genre. The use of setting also helped the trailer to be successful and effective amongst the audience.