Resulticks New Generation Marketing Automation for · PDF fileNew Generation Marketing...

Resulticks New Generation Marketing Automation for Digital Businesses

We are Resulticks

Powering brands through data driven marketing automation across digital channels

Copyright © 2016 Resulticks.com 2

100+ team members 3 major markets

Our Foundation Industry Verticals Some Brands We Serve

Telecommunications

Banking & Finance

Travel & Hospitality

Beauty & Wellness

Healthcare

Retail

Consumer

Electronics

Education

Challenges of a Digital Marketer

Data Source Integration and Consolidation

• “Don’t have any data to start with”

• “Data is all over in silos”

• “I have some data. But its confidential.”

Data Segmentation

• “Do I have the right attributes to define my target segment?“

• “Not sure whom to target now.”

• “I know whom to target, but it’s not clear what offer to extend.”

Communication Strategy

• “Overlapping campaigns, conflicting messages, duplicated resources“

• “Have too many touchpoints and channels to manage“

• “Not sure which channel(s) to focus on first.“


Automation

Enablement

• “Resource intensive. One for each channel.”

• “Retargeting is getting more complex with multiple touchpoints”

Campaign Management

• How do I make use of contextualization?

• “In any case, I don’t know which customer actually did the purchase.”

Reporting & Analytics

• “Don’t get what I did right or wrong on this campaign – to improve performance next time”

• “Is he my loyal, frequent, infrequent audience - based on interactions across all touch points, not just this campaign?”

Our Solution at every Checkpoint

(DATA EXCHANGE)

Data Source Integration

and Consolidation

• Integration of marketing data stores /tools /systems

• Data normalization

• Data analysis – Structured and Unstructured

(RECIPIENTS AND LIST SEGMENTATION)

Data Segmentation

• Hypothesis definition and testing

• Segment and attribute definition – Based on demographic, psychographic, transactional behavior; For Profile Augmentation and Conversions

(SEGMENTATION, MULTI-DIMENSIONAL RECIPES)

Communication Strategy

• Audience journey mapping based on channel propensities

• Digital channel framework definition

• Content strategy & campaigns cadence


(CAMPAIGN AUTOMATION & ALGORITHMS)

Automation Enablement

• Omnichannel experience

• Automated omnichannel retargeting

(CAMPAIGN MANAGEMENT)

Campaign Management

• Omnichannel campaign execution – Profile Augmentation, Conversions

• Individualized messaging construction

(ADVANCED REPORTING)

Reporting & Analytics

• Integrated, real-time campaign reporting

• User Analytics 360

• Campaign benchmarking

The Resulticks Way

5

Map Touchpoint

Evaluate Reach/Engage

Retarget Convert

Copyright © 2016 Resulticks.com

Cutting the right customer segments and segregating them into actionable recipient list

Impact of the campaign, based on goals set and desired recipient responses

Campaign mechanics based on the touchpoints and its execution

Identify and retarget recipients who did not respond with desired actions

Record completion of end campaign goal per individual recipient / respondent

Assessing and selecting the right touchpoints and interactions for campaigns

Resulticks mCloud

Email

In App

QR

6 Copyright © 2016 Resulticks.com

Resulticks Impact - From chaos to communication with top line results

Before Resulticks

• Independent communication

strategies per channel

• Uncoordinated targeting

• Duplicate / redundant resources

(technology and manpower)

• Micro-reporting at campaign level


Emailer

eDMS /

Newsletters

MOBILE

SMS

SOCIAL MEDIA

Facebook LinkedIn / Twitter /

YouTube

OFFLINE

WEB Website / Analytics

E Commerce CRM

Resulticks Impact - From chaos to communication with top line results

• Unified communication strategy

across channels

• Structured targeting based on

hypotheses and propensities

• Consolidated data and resources

• Multi-layered campaign

reporting, benchmarking and

user analytics

After Resulticks

Omnichannel eCommerce

Big Data Webinar


RDBMS Analytics

CRM

Covering the digital communication landscape


Video ads

Display ads

Social ads

Affiliates

Print ads

SEM / PPC

Facebook

Twitter

Youtube

LinkedIn

Pinterest

Google+

Website

Legacy Systems

Databases

Blog

Webinar

Mobile Apps

Kiosk

Sensors

Beacons

POS

EARNED

MEDIA

PAID

MEDIA

OWNED

MEDIA

How it can enable your business

Real time

Real time

Unstructured data

Structured data

Consolidation &

segmentation

Contextualized

communications

Redefined consumer

experience

Targeting & retargeting

based on analytics,

individual insights


What this can help you achieve


Targeting based on

common personal

attributes

Personalization

Targeting based on

a customer’s

individual attributes

Individualization

Targeting based on

individual’s hetherto

unseen patterns and

derived attributes

X-Ray Vision

• Customer’s name

• Customer’s demographics

• Customer’s preferred

communications channel

• Interactivity in communication

• Reference to customer’s history

and current/anticipated needs

Progressive profiling for maximum ROI

MACRO

SEGMENT

MICRO SEGMENT

NANO SEGMENT

NAMED INDIVIDUAL

KNOWN INDIVIDUAL

Transactions, Demographics

+ Behavior

+ Psychographics

+ Social

+ Emotions

Purchase,

Consumption, Contact,

Location, Gender info

Participation,

Interactions, Affinity,

Loyalty

Likes, dislikes,

preferences, interests

Laddering, Network of

Influence , Virality

Quotient

Tendencies, Inclinations,

Propensities

FOCUS OF PROFILING DERIVED

INSIGHTS

TARGETS

Hierarchy of Audience Profiling

PERSONA

DEFINITION

Inte

rac

tio

n

Mo

tiv

ati

on

A

cti

va

tio

n


Why Resulticks – The real differentiators


‘Smart’ lists |

Personalized individual

‘Smart URL’ |

Benchmarking | User

Analytics

New Generation

Marketing

Automation

Consolidated customer

info hub built and

powered by Big Data

and a library of API’s –

owned, paid, third party

and earned data

Data

Backbone

SaaS offering with

scalable architecture on

the Cloud

Service

Infrastructure

Built from the ground up

using modern scalable

technology | Integrated

marketing automation all

in one single platform

Foundation

Resulticks 3.0

Resulticks Big Data Repository and Analytics

Digital Strategy and Smart Engagement Services

Across Business Models, Geographies, and Industries

Industry and Internal

Benchmarking

Advanced Analysis and

Reporting

Seamless

Omnichannel

Engagement

Dynamic Campaign

Creation

User 360° Insights

Advanced Audience

Segmentation and

Targeting

Next Generation Marketing Automation. Realized


Resulticks Highlights


Key Highlights

Resulticks Big Data Repository and Analytics Across Business Models, Geographies, and Industries

Advanced Audience Targeting

Reach the right people at the right time with

relevant results focused messaging.

Dynamic Campaign Creation

Automate every marketing effort. across all

channels with extraordinary ease and speed.

Next Generation Marketing Power

Deliver your message across every touch

point where and when it matters most.

User 360° Insights

Understand your audiences; gain insight

for strategy and targeting.

Advanced Analysis & Reporting

The complete story in relevant, actionable

terms; Insights across multiple benchmarks.

Industry & Internal Benchmarking

Groundbreaking industry and internal

benchmarking delivers deep insights.

Enterprise Friendly


RDBMS

CRM eCommerce

Analytics

Bigdata Webinar

Omnichannel

Primary

Channel

Social ORM

Integrated Data Sources virtually from anywhere

Audience Information Hub

Leverage API’s available to

consolidate data from a multitude of

legacy, third party and social

systems to begin connecting with

your audience

Technology Summary


Geo-fenced data governance

Frontend

Bootstrap framework with

Kendo UI components

Middleware

Microsoft technology stack

.NET framework 4.5x

Backend

SQL / NoSQL Hadoop ecosystem

(HortonWorks 2.3 & Solar 5.4x)

Regional data centers with IBM SoftLayer and Microsoft Azure

Campaign Setup Canvas


Dynamic Campaign Creation

Plan multi-dimensional campaigns

across channels on the basis of

channel propensity, content

messaging and response

User Analytics Report


20

User Analytics Report – User interaction timeline

User 360° Insights

Get a glimpse of the timeline of

communications with your audience;

relevant data insights on your entire

audience base for strategy and

targeting.


User Analytics Report – Social connections

21

User 360° Insights

Get a glimpse of the timeline of

communications with your audience;

relevant data insights on your entire

audience base for strategy and

targeting.


Trend Analysis

22

Campaign Summary Report

The complete story in relevant,

actionable terms; Insights across

multiple benchmarks.


Campaign Benchmark Analysis

23

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try

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pac

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Campaign Benchmark Analysis

24

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Platform architecture overview


Analytics & eCommerce CRM ODBC Webinar

En

cry

pti

o

n

Au

the

nti

ca

tio

n

VP

N PRESENTATION LAYER

Business workflow, Component, Entities

BUSINESS LAYER

WCF, RESTFUL API, SOAP

SERVICE LAYER

HTTP, SMTP, FTP, SMPP...

COMMUNICATIONS

Data access component, helper & service agents

DATA LAYER

Bas

e t

ec

hn

olo

gie

s:

XM

L,

JS

ON

Ex

tern

al d

ata

se

rvic

es

Fa

ce

bo

ok, T

witte

r,

OR

M,

We

b a

na

lytics

Bac

ke

nd

job

s

SQL

databases

B I G D A T A

BATCH PROCESSING NO SQL DATA

EXTRACT

INDEX

Man

ag

em

en

t O

ps -

AM

BA

RI

Secu

rity

- K

ER

BE

RO

S

JO

BS

- O

OZ

IE

CLUSTER RESOURCE MANAGEMENT

STORAGE QR code

Analytics

Social media

SMS

Email

End user

Admin/

Campaign planner/

Report user

API Integration

Internet

Social

Cam

pa

ign

Dashboard HTML Web UI & .NET controls

HIVE TEZ / MAPREDUCE HBASE HSEARCH

YARN

HDFS

The engagement model


* Charged on a monthly basis based on consumption

** Services that can be provided for the platform by partner or Resulticks

+ Integration and services that can be most appropriately provided by Microsoft partner

+ + Actual onboarding time may differ according to program scope

PRO CUSTOMER –

US$ 180K p/a

EP CUSTOMER –

US$ 450K (p/a)

Revenue potential

SMART ENGAGEMENT**

Digital Strategist

(campaign strategy, measurement definition)

Account Management

(account setup, campaign setup)

Data Analysis

(data upload, queries on reports)

Creative & Content Services

(conceptualization, graphic design, content and copy

development)

Program Management

(Campaign management and reporting)

Technology+

(Integration, Web services, connectors, backend

queries)

LICENSES Platform usage

Startup - US$999 / month

Onboarding time : upto 2 weeks++ approx

Pro – US$5,999 / month

Onboarding time : 2 – 6 weeks++ days approx

Enterprise – US$9,999 / month

Onboarding time : 4 –12 weeks++ approx

CONSUMABLES* Email, SMS, QR code, Social post, Social mention

Based on usage of :-

Email

SMS

QR code

Social post

Social mentions

TESTIMONIALS


Quotable quotes

Copyright © 2016 Resulticks.com 28 28

“A futuristic platform for marketing.” The platform has been built with marketing communications in mind. All features,

workflows and process on the platform reflect this positioning, making it easier to use from that perspective.

~Mani Subrammanian, Head of Innovation, Xchanging

“Impressive contribution to top line.” Our aggressive drive with Resulticks has already begun to reap impressive rewards, almost

doubling the win-back rates and upgrades among our mobile customers. ~ Aditya, CIO, Samsung , Mobile Business

“Truly omnichannel.” With its ability to track communications end-to-end on every campaign, we are able to see a

steady growth in traction and a marked increase in market awareness. ~ Rangan Varadan, CEO, Micrograam

“Definitely the right direction.” There is no question on this platform. There is also no question that brands adopting this platform in

totality will see enormous transformation in the way they do marketing. ~ Datttareya Gupta, Director, Digital Consumer Marketing, Estee Lauder

“Excellent platform.” This is really interesting. Especially the differentiation on ROI tracking. It’s also easy to use and adopt across our

user base. ~ Vihang Shah, CIO, Electrolux

Know more about us Put the power of new generation marketing automation to work for you immediately.

Request a workshop


http://www.resulticks.com/platform/request-a-demo/

https://twitter.com/Resulticks

https://plus.google.com/104771596330808559018/about

https://in.linkedin.com/pub/resulticks-interakt/61/a56/727

https://www.facebook.com/Resulticks

THANK YOU


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