THE LAZYPANTS STORY

Founded in 2012 Lazypants is a fashion forward sweat pants made with all lifestyles in mind. Priding itself on being 100% designed and manufactured in Canada, the company has been built on maintaining the highest of quality and comfort.

Since starting the company, numerous styles have been developed to provide a wide range of options. From different cuts and colours to washes and prints, Lazypants is making comfort fashionable and changing the way people wear sweatpants. Currently, they offer products for women and kids, and a men’s line will launch in the Fall of 2015.

Lazypants is growing rapidly. Starting out with a single account at Toronto’s TNT, word spread and many other Canadian retailers jumped on board. In 2013, Lazypants expanded into the US at retailors such as Kitson and Dick’s Sporting Goods. Since, they have expanded worldwide into the Asian, European and Middle Eastern market.

Included in the wide range of consumers are a number of celebrities who have become loyal fans of the brand. This has brought a lot of media attention to the brand including major publications like GQ, Elle Canada, and The Marilyn Dennis Show.

CELEBRITIES M

ILA

KUN

IS

KOU

RTN

EY K

ARD

ASH

IAN

NAY

A RI

VERA

ALES

SAN

DRA

AM

BRO

SIO

HIL

ARY

DU

FF

ZEN

DAY

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HAI

LEY

BALD

WIN

AUD

RIN

A PA

TRID

GE

STOCKISTSWith over 90 stores in 8 different countries, we pride ourselves in being easily accessible to anyone who wishes to join the lazy movement. Our products can be found anywhere from upscale boutiques to large department stores.

We’re not stopping there! By 2016, we plan to expand to such countries as Korea, Australia, France, and South Africa to name a few.

PRESS

Optimizing Email Automation For Lead Generation

Brands know how important Email marketing is to them, but very few know how to capitalize on it.

This can be HUGE for their ecommerce stores and online retailers. Sad part is very few pay attention to their margins. The other problem is, most companies do it wrong, or they don’t at all.

As of now the total number of worldwide email accounts is said to increase from nearly 3.9 billion accounts to over 4.9 billion accountsby the end of 2017?

We’re looking at more than HALF of the world’s population with email accounts. More than half the world’s population opening emails, reading emails, and buying from emails!

Email Marketing: CONSUMER EMAIL STATS

Email shopping now accounts for more than 7% of all ecommerce user acquisitions making it the second most effective customer acquisition channel (behind search at 15.9%).

Plus, the customer lifetime value (CLV) of customers acquired through email is 12% higher than average. To put that into perspective, Twitter’s CLV is 23% lower than average.

Email Marketing: CONSUMER EMAIL STATS

Not only is email more effective at acquiring customers for online stores than almost everything else, it gets you better customers-the purchasing customer that spend more money with you.

Given everything mentioned, it’s not surprising that the average return on an email marketing investment is $44.25 for every dollar spent.

Email Marketing: CONSUMER EMAIL STATS

A brand’s online presence done right can generate new leads, and sales. If their ecomm-platform offers everything they need, and is user friendly-even better!

For brands looking to capitalize on the now $220 Billion (U.S. digital) market, It’s important to have a platform that offers everything without breaking bank.

SHOPIFY e-commerce platform

Cue Shopify, a Canadian (Yay Canada!) based company that’s leading the pack when it comes to delivering top-notch service for online shops.

Shopify separates itself from the pack by offering a marketing focused platform, built to support startup brands.

Fully equipped with SEO features and advanced ecommerce analytics, it’s everything a ‘Start Up’ needs and then some. Bonus feature is it’s affordable.

SHOPIFY e-commerce platform

SHOPIFY e-commerce platform

In addition to integrated SEO tools, Shopify provides some essential marketing tools such as …

• Discount codes • custom gift cards • social network integration • targeted email marketing • store statistics & a coupon engine

Paired with Mailchimp, Shopify can be lucrative in a Brand’s capitalizing on email automation.

More than 12 million people and businesses use MailChimp to send 1 billion emails every day. Mailchimp sends more email than anyone, and they send it fast.

Quickly growing small businesses and e-commerce retailers need an experienced email service provider that can scale with them. They need an innovative company with the resources and tools necessary to improve their performance, make them more money, and grow their business. MailChimp is uniquely suited to do just that.

Mailchimp + Shopify = ‘Chimpified’

Having an online store is one of those things that was completely out of reach for most people several years ago.

Shopify came along and changed that with their platform for selling product online.

Paired with Mailchimp aka Chimpified, now in it’s second iteration, bridges the gap between a Shopify store and MailChimp.

Mailchimp + Shopify = ‘Chimpified’ Pairing the two together allows brands to ...

•Automatically subscribe new customers to their MailChimp list

•Track their campaigns’ performance using the handy E-Commerce360 tool

•Migrate customers from their Shopify store to specific groups, segments, etc.

•Create campaigns with items in their store with just a few clicks

Mailchimp + Shopify = ‘Chimpified’

The bond between Shopify and Mailchimp can really elevate a brand’s presence amongst it’s competitors, and the consumer.

Where marketing automation can go from here is endless. I truly believe the integration of Smart TV apps will be the next big move in this strategy for brand’s.

Video concepts to capture the consumers short attention span in their home, on smart TV’s. This could be the next wave in reaching consumers on through a different tech medium.