Restaurant Marketing 101
113
RESTAURANT MARKETING
-
Upload
digital-noobs -
Category
Business
-
view
1.912 -
download
1
Transcript of Restaurant Marketing 101
RESTAURANT MARKETING
Restaurant owners
Store owners
Marketing managers
Promotion managers
Who is this for ?
Are you one of them ? Well, its your lucky day
Because. We are
Going to HELP YOU !
MARKETING PLAN & STRATEGY
SOCIAL MEDIA
OUTREACH & PR STRATEGY
BRANDING & DESIGN
COPYWRITING
OUTSOURCING
So, first of all
So, first of all You should have
So, first of all You should have
RESTAURANT MARKETING
So, first of all You should have
RESTAURANT MARKETING CHECKLIST
Google My Business
Google My Business
Facebook Page or Website/Landing page
Google My Business
Facebook Page or Website/Landing page
Instagram, Twitter, or other social media
Google My Business
Facebook Page or Website/Landing page
Instagram, Twitter, or other social media
Local Food Directory Site
Google My Business
Facebook Page or Website/Landing page
Instagram, Twitter, or other social media
Local Food Directory Site
E-Commerce & Deals Site
Google My Business
Facebook Page or Website/Landing page
Instagram, Twitter, or other social media
Local Food Directory Site
E-Commerce & Deals Site
Communities & Influencer Outreach
#1
#1
Google My Business puts your business info on Search, Maps and Google+ so that
customers can find you,
Google My Business puts your business info on Search, Maps and Google+ so that
customers can find you,
Google My Business puts your business info on Search, Maps and Google+ so that
customers can find you,
no matter what device they’re using.
Learn how to set it up here.
Besides Google My Business, Google can help you to advertise your business using Google AdWords and Google
Display Network (GDN)
You can advertise with either one depending on your marketing goals:
Brand awareness
Increase your site traffic
Increase leads
Increase FB page likes, Twitter following
Have you seen this ad before while searching in Google?
Have you seen this ad before while searching in Google?
Well, now you know what AdWords are.
Have you seen this ad before while searching in Google?
Best For : Store Profile, Product Review, Site Traffic, Lead Conversion
Well, now you know what AdWords are.
Have you seen this ad before while browsing online?
Have you seen this ad before while browsing online?
Well, now you know what GDN are.
Have you seen this ad before while browsing online?
Well, now you know what GDN are.
Best For : Brand Awareness, Targeted Ads, Remarketing
#2
Facebook Website
VS #2
FACEBOOK or WEBSITE ?
FACEBOOK or WEBSITE ? Let’s see the difference
Facebook Website
Facebook Website
Facebook Website
Easy to Set Up & Free Costly
Facebook Website
Easy to Set Up & Free
Limited Design
Costly
Full Control
Facebook Website
Easy to Set Up & Free
Limited Design
Higher User Engagement
Costly
Full Control
Need Effort to bring traffic
Facebook Website
Easy to Set Up & Free
Limited Design
Higher User Engagement
Low Commitment
Costly
Full Control
Need Effort to bring traffic
Regular Maintenance
Learn more about the pros and cons of using facebook or website.
If you only want to set up a restaurant info page, along with few regular updates about your restaurant promotion and events,
I would recommend just setting up a
Facebook page.
If you only want to set up a restaurant info page, along with few regular updates about your restaurant promotion and events,
I would recommend just setting up a
Facebook page.
if you choose facebook
Creating Facebook Business Page is quick and simple to do.
if you choose facebook
Creating Facebook Business Page is quick and simple to do.
Once you got that set up, you can also advertise your Page, Posts, Website through Facebook Advert
if you choose facebook
Creating Facebook Business Page is quick and simple to do.
Once you got that set up, you can also advertise your Page, Posts, Website through Facebook Advert
Best For : Brand Awareness, Targeted Ads
if you choose Website
Few things you need to do when you’re setting your website.
if you choose Website
Few things you need to do when you’re setting your website.
Domain Name We would recommend you to buy your own domain name.
It looks more legit and official from your customers point of view.
Domain and Email Hosting Website Builder or Hire a Developer
if you choose Website
Few things you need to do when you’re setting your website.
Domain Name We would recommend you to buy your own domain name.
It looks more legit and official from your customers point of view.
Domain and Email Hosting Website Builder or Hire a Developer
Buy and setup your own domain with GoDaddy
Compare all the top domain hosting available. Make sure that the server is located locally (or at least close by) to ensure that your site
loading time is quick.
E-MAIL HOSTING
E-MAIL HOSTING
E-MAIL HOSTING
Instead of using those boring @gmail, @yahoo, @live email, you can use your own domain name.
Top Email Hosting Provider :
E-MAIL HOSTING
Instead of using those boring @gmail, @yahoo, @live email, you can use your own domain name.
Top Email Hosting Provider :
Domain Hosting Provider Gmail (Starts from $3/user/month) Zoho (Up to 25 users free, then starts from $2.5/user/month)
BLOG
BLOG
A blog or web log is a site made up of usually short, frequently updated posts that are arranged chronologically.
BLOG
A blog or web log is a site made up of usually short, frequently updated posts that are arranged chronologically.
Start your own free blog with :
BLOG
Blogger Blog WordPress
A blog or web log is a site made up of usually short, frequently updated posts that are arranged chronologically.
Start your own free blog with :
BLOG
Blogger Blog WordPress
PAGE LANDING
A Landing Page is a one page site distinct from your website that has been designed for a single focused objective.
PAGE LANDING
A Landing Page is a one page site distinct from your website that has been designed for a single focused objective.
Set up your landing page with :
PAGE LANDING
WordPress (starts from $0, recommended for blog or basic website) LeadPages (starts from $25/month) Unbounce (starts from $49/month)
#3
#3
Set up your Instagram account Make sure that you set up your Instagram Profile properly Once it’s been set up, start posting your photos in Instagram.
1
2
3
Set up your Instagram account Make sure that you set up your Instagram Profile properly Once it’s been set up, start posting your photos in Instagram.
1
2
3
Recently, new features allow you to advertise with Instagram through Facebook Power Editor.
Twitter is recommended for quick bite sized news updates.
Set up your Business Twitter account Find the most trending hashtag in Twitter at What the Trend Make sure that you are using the trendiest and most revelant hashtag to ensure you get maximum exposure.
FOOD BLOGGER
FOOD BLOGGER
Invite the food bloggers & foodie in your local area. Here is a list of the TOP Food Bloggers in Jakarta Also, don’t forget to invite the Zomato’s Top Food Bloggers and Top Foodie
FOOD BLOGGER
Invite the food bloggers :
Make sure you give them plenty of time to take YUMMY PHOTOS of your food and menu.
#4
#4 LOCAL FOOD
Directory Site
Beside food bloggers and foodies, you will also need to let few other sites know of your existence: Open Rice Qraved What’s New Jakarta
FOOD & EVENT DIRECTORY
If you have the space to rent out your restaurant for meeting or event, you can also do the following:
Reach out to your local community. You can find out more about the local community and event that is going on in your local areas through Meet Up and EventBrite. Reach out to the businesses around your areas. You can distribute flyers/brochures to those businesses. Let those communities and businesses know that your restaurant is open for rent for business meetings or events.
1
2
MEETING OR EVENT
#5
#5
DEALS SITE
DEALS SITE
Deals sites are very good promotional tools for your new restaurants as the customers that scours those sites are buyers ready to purchase deals now. What some people might not know is that due to the impulsive nature of the deals sites, some customers might forget to redeem the deals before it expires. So it will bring additional revenues for your restaurants.
Good deals sites in Indonesia:
Kaskus Groupon Disdus (or Groupon for outside Indonesia) Living Social (also available outside Indonesia) MetroDeal LaKupon eVoucher Blip A Deal
DEALS SITE
BRANDING & MARKETING
So now you want to learn design and create your own marketing & promotional materials.
BRANDING & MARKETING
Old Fashioned Way: Adobe Photoshop and Illustrator
So now you want to learn design and create your own marketing & promotional materials.
Old Fashioned Way: Adobe Photoshop and Illustrator New & Easy Way:
Drag & Drop, Online Design Tool: Canva (Starts from $0) Creating your own Logo and other branding materials: Tailor Brands (Starts from $39)
Go to Canva Design School to learn about branding & graphic design.
BRANDING & MARKETING
CONTENT & COPYWRITING
CONTENT & COPYWRITING
Copywriting is writing that sells your products/services and convinces your customers to take action.
CONTENT & COPYWRITING
Copywriting is writing that sells your products/services and convinces your customers to take action.
Study about Copywriting:
Go to Kopywriting Kourse if you want to learn more about Copywriting. For blog writers or startups, go to CopyBlogger to learn more about Copywriting and Content Marketing.
#6
#6
OUTSOURCE YOUR WORK
If some of these jobs just seem to be too much for you, you can always outsource these jobs to freelancers around the world. You can look for freelancers to help you to do any of the jobs listed above: Graphic Designs, Interior Designs, Photography, Video, Animation, Website, Social Media, PR and so on.
OUTSOURCE YOUR WORK
These are few freelancing sites :
SribuLancer (Indonesia only) SeekMi (Indonesia only) Elance UpWork Fiverr (Price starts from $5)
You can learn more about digital marketing through: HubSpot, SideKick Neil Patel’s Blog: QuickSprout, CrazyEgg and KissMetrics
LEARN MORE ABOUT DIGITAL MARKETING
You can learn more about digital marketing through: HubSpot, SideKick Neil Patel’s Blog: QuickSprout, CrazyEgg and KissMetrics
There are so many free courses available online nowdays :
Coursera Udemy
I would recommend a course by Evan Kimbrell (The Non-Technical Person’s Guide to Building Product and Launch Idea to MVP with No CTO and No Coding)
SkillShare
LEARN MORE ABOUT DIGITAL MARKETING
HOW CAN WE HELP YOU ?
Do you want to set up your online
presence?
HOW CAN WE HELP YOU ?
Do you want to set up your online
presence?
Do you want to grab more followers?
HOW CAN WE HELP YOU ?
Do you want to set up your online
presence?
Do you want to grab more followers?
Do you want to improve your site
traffic?
HOW CAN WE HELP YOU ?
Do you want to set up your online
presence?
Do you want to grab more followers?
Do you need to create brochure, company
profile, leaflet, website?
Do you want to improve your site
traffic?
HOW CAN WE HELP YOU ?
Do you want to set up your online
presence?
Do you want to get more leads?
Do you want to grab more followers?
Do you need to create brochure, company
profile, leaflet, website?
Do you want to improve your site
traffic?
HOW CAN WE HELP YOU ?
Feel
Feel FREE
Feel FREE
to contact US
SCHEDULE A
SCHEDULE A
TIME WITH US For your
30 minutes
SCHEDULE A
TIME WITH US For your FREE 30 minutes
SCHEDULE A
TIME WITH US For your FREE 30 minutes CONSULTATION
