Restaurant Week Marketing Recap
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Transcript of Restaurant Week Marketing Recap
![Page 1: Restaurant Week Marketing Recap](https://reader035.fdocuments.us/reader035/viewer/2022070317/5564179bd8b42a080c8b5806/html5/thumbnails/1.jpg)
RESTAURANT WEEK RECAP
June 18-24, 2012
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MARKETING EFFORTS
Total Budget of $2,400
Websites Media PitchingFacebook Media Preview EventYouTube Media PartnershipEmail SweepstakesPostcards Survey
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WEBSITES
Over 6,000 visits to website and landing page
![Page 4: Restaurant Week Marketing Recap](https://reader035.fdocuments.us/reader035/viewer/2022070317/5564179bd8b42a080c8b5806/html5/thumbnails/4.jpg)
Supported by the 50,800 fans of FLWC
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YOUTUBE
870 views and included on websites and emails
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PRINT MATERIALS
7000 printed and distributed
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MEDIA RELATIONS
May 1 – June 22
3 Press ReleasesTwitter Outreach1 Media Preview Event
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MEDIA PARTNERSHIPS
684 sweepstakes entries
New York Cork ReportsEdible Finger Lakes
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MEDIA COVERAGE
May 1 – June 22
11 articles (print and online)1 broadcast TV segment
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SURVEY RESULTS
Restaurant SurveyConsumer Survey
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RESTAURANT SURVEY
Why did you participate?
• Food/wine movement• New customers • Return customers
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RESTAURANT SURVEY
How was business?
• 62.5% flat - up 5%• 25% up 16% or more• No restaurant was down
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RESTAURANT SURVEY
Total Lunches
• Average 24.5 per restaurant• 305 lunches at 12 restaurants*• $7,600 value
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RESTAURANT SURVEY
Total Dinners
• Average 67 per restaurant• 866 dinners at 13 restaurants*• $26,000 value
![Page 15: Restaurant Week Marketing Recap](https://reader035.fdocuments.us/reader035/viewer/2022070317/5564179bd8b42a080c8b5806/html5/thumbnails/15.jpg)
RESTAURANT SURVEY
Total Dinners
• Average 67 per restaurant• 866 dinners at 13 restaurants*• $26,000 value
![Page 16: Restaurant Week Marketing Recap](https://reader035.fdocuments.us/reader035/viewer/2022070317/5564179bd8b42a080c8b5806/html5/thumbnails/16.jpg)
RESTAURANT SURVEY
How satisfied were you?
• 63% yes• 100% Finger Lakes?
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RESTAURANT SURVEY
Will you participate in the future?
• 63% yes• Allow different price points• 100% Finger Lakes?
![Page 18: Restaurant Week Marketing Recap](https://reader035.fdocuments.us/reader035/viewer/2022070317/5564179bd8b42a080c8b5806/html5/thumbnails/18.jpg)
RESTAURANT SURVEY
Recommendations
• 2 lunch courses / 3 dinner courses• vegetarian• more choices for each course• more than salad for first course
![Page 19: Restaurant Week Marketing Recap](https://reader035.fdocuments.us/reader035/viewer/2022070317/5564179bd8b42a080c8b5806/html5/thumbnails/19.jpg)
CONSUMER SURVEY
How did you learn about RW?
• FLWC email (80%)• website (FLWC/RW)• media
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CONSUMER SURVEY
Why did you attend RW?
• Finger Lakes wine • Finger Lakes food• Support restaurants • Value not very important
![Page 21: Restaurant Week Marketing Recap](https://reader035.fdocuments.us/reader035/viewer/2022070317/5564179bd8b42a080c8b5806/html5/thumbnails/21.jpg)
CONSUMER SURVEY
How satisfied where you?
• 91.6% satisfaction rate
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CONSUMER SURVEY
Most visited restaurants
• Red Newt Bistro• Bully Hill Restaurant• Veriasons Restaurants
![Page 23: Restaurant Week Marketing Recap](https://reader035.fdocuments.us/reader035/viewer/2022070317/5564179bd8b42a080c8b5806/html5/thumbnails/23.jpg)
CONSUMER SURVEY
How likely are you to attend?
• 92.3% yes• more restaurants• vegetarian options
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CONSUMER SURVEY
Expanding Restaurant Week
• winery tours and tastings• casual afternoon reception• formal dinner
![Page 25: Restaurant Week Marketing Recap](https://reader035.fdocuments.us/reader035/viewer/2022070317/5564179bd8b42a080c8b5806/html5/thumbnails/25.jpg)
RECOMMENDATIONS
October 22 – 29, 20122 course lunch / 3 course dinnerWine pairing (required)Vegetarian optionsPrice range $15 - $50100% Finger LakesFarm / winery tasting event $100 / $200 plus gift certificate