Restaurant Digital Marketing Case Studies
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Transcript of Restaurant Digital Marketing Case Studies
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RESTAURANT CASE STUDY
Be discovered in the digital world
2016
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Restaurant Cases
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Brand Cases
Confidential and Proprietary 3
Dolo, 2016 Strings, 2015 Herb, 2014
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Our Services
Confidential and Proprietary 4
• Web Design & Development• SEO (Search Engine Optimization)• SEM (Search Engine Marketing) • Social Media Marketing
• Branding & Corporate Identity• PR & Press Release • Professional Photography • Graphic Design
Dolo Restaurant & Bar
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Dolo Restaurant & Bar
Confidential and Proprietary 5
Challenge: • Not enough business during prime time• Lack of web presence• Lack of digital strategy • Lack of social media strategy
Solution: • Launch a brand new web presence,
create brand awareness campaign and social strategy to drive more customers and leads.
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Analytics
Confidential and Proprietary 6
0
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Jan-‐16 Feb-‐16 Mar-‐16 Apr-‐16 May-‐16 Jun-‐16 Jul-‐16 Aug-‐16 Sep-‐16 Oct-‐16 Nov-‐16 Dec-‐16
Direct Traffic
Organic Search
Reffering Site
Social
• April - official launch of Dolo’s website• May and June – press release, major social media campaigns through Facebook,
Instagram and Twitter that significantly attracted website traffic.
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Website: Before Vs. After
Confidential and Proprietary 7
• No social media presence
• No brand logo
• No reservation feature
• Lack of restaurant description
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Website: Before Vs. After
Confidential and Proprietary 8
Order feature
Rotating Pictures
One-click Reservation
Mobile Responsive
Logo
One-click Reservation
SocialMedia
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Photo Editing & Brand Watermarks
Confidential and Proprietary 9
We built the foundation of Dolo’s social groundswell by established an online gallery with professional edited images, watermarks, and business info. That included all social banners and original posts
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Social Media Efforts I
Confidential and Proprietary 10
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Social Media Efforts II
Confidential and Proprietary 11
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Social Media Efforts III
Confidential and Proprietary 12# FathersDay #AlzheimersAwareness #PrideMonth2016
Remember brand culture is very important for your social image. Show your audience that you care about the community, and that you are there to celebrate some of their best moments in life.
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Social Media Efforts III
Confidential and Proprietary 13# FathersDay #AlzheimersAwareness #PrideMonth2016
Remember brand culture is very important for your social image. Show your audience that you care about the community, and that you are there to celebrate some of their best moments in life.
Pushing To The Next Level
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Press Release
Confidential and Proprietary 14
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Media Coverage
Confidential and Proprietary 15
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Vendor Relation
Confidential and Proprietary 16
As a digital agency that specializes in restaurant industry, we have deep relationship with Yelp, OpenTable, Grabhub and other vendors. In most cases, we are able to negotiate much better deal on restaurant’s behalf. E.g. we saved over $10k for Dolo on OpenTable and Yelp contracts.
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Confidential and Proprietary 17
Strings Ramen
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Branding
Confidential and Proprietary 18
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Logo & Packaging Design
Confidential and Proprietary 19
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Print Products
Confidential and Proprietary 20
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Interior Design I
Confidential and Proprietary 21
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Interior Design II
Confidential and Proprietary 22
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Interior Design III
Confidential and Proprietary 23
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Website
Confidential and Proprietary 24
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Social Media
Confidential and Proprietary 25
4,300 likes 8300 visit
5,000 + followers1500 followers1500 followers
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Media Coverage
Confidential and Proprietary 26
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Confidential and Proprietary 27
Herb
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Website
Confidential and Proprietary 28
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Press Release
Confidential and Proprietary 29
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Photography
Confidential and Proprietary 30
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Confidential and Proprietary 31
Get In Touch
Wuhoo Digital Group
Willis Tower 233 S Wacker Dr. 84th Floor Chicago, IL 60606
Web: https://wuhoodigital.comEmail: [email protected]: 773-789-8650Social: @WuhooDigital