Restauranr marketing mobile 1 fin

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The Next Communication ChannelMobile Marketing and Beyond

Msg&Data Rates may apply. To Opt Out, text STOP to 72727

Text Messaging integrates with Social Media; email; websites, RSS Feeds


Text “Call to Action”

Text RANCH1 to 393939 to Receive FREE Order of Ranch Vittles Next Visit!

KEYWORD(CHANGES)

SHORTCODE(STAYS THE SAME)

TEXT MESSAGING 101

When client texts,They are entered

Into the database!


Database MarketingStrategies include:

Loyalty Marketing: Capturing current customers through aggressive point of sale campaigns.

Lead Generation: Capturing potential NEW customers by adding mobile engagements to your print coupons, radio, television, and other media.

Monetize:

Messages are then scheduled out to the growing databases of current and potential customers resulting in increased frequency of transactions, increased awareness, and new customers!!

Pizza Ranch: $3 OFF any Large, $2 OFF any Medium, call now 1-319-266-2555, code mb12, exp. 4/12/14 get our app http://bit.ly Reply STOP 2end

3-4 Coupons per Month Msg&Data Rates may apply. To Opt Out, text STOP to 393939

http://bit.ly/

Timely Promotions = Higher Redemption Rates

Pizza Ranch: Free Drink for 1 w/ Purchase of any Medium or Lg. Pizza exp. 3/14, show msg 2 redeem. Reply STOP 2end

Pizza Ranch: Weekend Special, $24.99 Large Pizza w/12 Crispy Ranch Chicken and Taters. Exp. 4/1, show message to redeem .Reply STOP 2end

Pizza Ranch: $2 OFF any Pizza Buffet all weekend through Thurs 3/21. 1(319)337-6800 Reply STOP 2end

Delivering Coupons, Reminders, and Offers at exactly the right moment!

Putting the Offers Right in the Hand of your Current and Potential Customers!

= More Transactions per Month


Industry averages between 3-11% redemptions on Mobile offers!

Quantifiable Return on this direct media!

Investment to send 1000 messages to Database? $40ROI on 50+ Customers walking in, calling, or ordering Lunch or Dinner?

$________

1,000 Customers

5%+ Conversion on each

Promotion

Average Transaction

Taking Your Broadcast Media/ Event/ Flyer to your Potential Customer’s handset!

Instantly Deliver:•Pictures•Coupons•Links to Website•And more

Instantly Deliver:•Video•Your Commercial•A Demonstration

Instantly Deliver:

A Mobile LandingPage.Your MenuAdditional Coupons

Studies Show a Text-message stays on the cell-phone an average

of 12 days.=

This means additional exposures to your

audience

YOUR COUPON

HERE!


3 Components to Database Building

1. Point of SaleWe consult to create engagements to interact with your current9-20 customers per day and get them into the Mobile database.(Create Store Specific Databases)

3. Add the Mobile “Opt-in” Option to your current Website

Options to capture online traffic into the Mobile database from the web

5. Traditional Media (capture new clients)Add the Mobile Call-to-Action to

every Advertisement; print, radio,coupon, event, TV, etc.

The Mobile World 101


Point of Sale Options

Every Customer that walks in the door should be offered the opportunity to “Text” in for some great sounding deal, promotion, or opportunity.

Pizza Box Toppers (flyers), Table Tents, Buttons on staff, Window displays, are all options to promote

1. A Free Pizza, appetizer, or $5 OFF next visit!

These instant coupons for next visit frequently will be a minimum purchase coupon that expires within a couple weeks

3. An Instant discount or Free item THIS VISIT!

Some restaurants have great success with their servers offering an instant free cheese sticks, order of wings, or soft-drinks to encourage instant database growth

3. A chance to win a great prize!

Sweepstakes type offers generally perform more poorly, yet can work if promoted correctly

Pizza Ranch: FREE Ranch Vittles next Visit w/ purchase of 2 Adult Mile-long Buffets. Show msg to redeem exp. 4/30/14. code 745xlt. Reply STOP 2end

Goal:Build a Database of 10-15 People

per day for future Loyalty Marketing – Get 2 or 3 additional transactions

from them this year!


Example Point of Sale Display

Table Tent/ Talker


Capture Web Traffic into Database

Pizza Ranch: Small Pizza for only $5: code mb8938j, watch for more great deals! Reply STOP 2end

Enter Mobile NumberDonate NOW!

Send to my Mobile PhoneEnter mobile number


Capture LEADS with Mobile Keywords!By adding Mobile keywords to every Traditional Broadcast media like Coupon drops, radio spots, event marketing, print ads, and outdoor displays, you can capture New

Customers more easily.

Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset

Instantly Deliver:•Pictures•Coupons•Links to Website•And more

More Conversion = 5-10% Increase in Overall Customer base

Once Customers engage off of Traditional Broadcast they are Captured in the Mobile database.

Future text-promotions will be delivered right to their handset And right when they are hungry equating to NEW CUSTOMERS!

Studies Show a Text-message stays on the cell-phone an average

of 12 days.=

This means additional exposures to your

audience

YOUR COUPON

HERE!

Our Menu Right to Your Phone!Just Text OVERSTUFFED to 72727

Plus Get Your Instant Coupon Right to Your Phone! FREE Ravioli’s!

Just Text MAZZIO to 72727Get Your Instant Coupon Right to Your Phone!


Turn your coupons into Mobile Coupons

Before After


Geographical Lead Generation


Separate campaigns by location

Assign Every Franchise Account a Mobile Website

Pizza Ranch Fairfield: FREE Garlic Bread today thru Friday w/ purchase of any 2 Pizzas at $10.99 or more, location or number click herehttp://bit.ly Reply STOP 2end

Short URL directs client directly to the Mobile Website / App

Mobile Site / App Can Deliver:

Detailed Information• Menus• Specials• Video Content • Coupons• Maps – Directions And more…

Mobile Website Serves as a Virtual Brochure of CompanyInformation that can be delivered right to potential clients

Phones Instantly!Msg&Data Rates may apply. To Opt Out, text STOP to 393939

http://bit.ly/

Add Mobile’s Call-to-Action with every traditional marketing initiative

Adding “Mobile” to traditional improves the Effectiveness and allows for tracking!

Radio AKeyword Round

Radio BKeyword Round1

Newspaper Insert AKeyword Round2

Television SpotKeyword Round3

Creation of specific keywords for each broadcast media channel allows Round Table to measure how many engagements that media

outlet produces compared with others!Msg&Data Rates may apply. To Opt Out, text STOP to 393939

● Increase Social Network Followers● More Transactions per year

● Capture Email● Support Causes

Send Promotions to your Database to do More Than Just Get Coupons

Pizza Ranch: Facebook Exclusive Special just posted, “Like Us” NOW for even more VIP treatment. Reply STOP 2quit

To Complete your entry for a chance to Win Free Pizza for a year, reply with your email address and watch for future great deals! Reply STOP 2end

Pizza Ranch: will be at the Fair his weekend taking donations for March of Dimes, come by our booth and donate and get some great Pizza! Reply STOP 2end


Additional Options and Benefits

Full-Service Social Media Individual Store DatabasesOf Employees

Create a social media campaign with Twitter and Facebook and fully integrate your text messaging system into both.

Ask 100 of Your Clients

To Like you on FBExpect 33%

To fill out a formto get their email

Expect 37%Ask them to Text?

Expect 90% Where do you want to be

to provide the best Resultsfor your customers?


Restaurant Marketing Mobile

Erving CroxenMobile Marketing Consultant

Phone. (902) [email protected]

http://restaurantmobiledominationmarketing.info/

Restauranr marketing mobile 1 fin

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