International Fishmeal and Fish Oil Organisation

2010 Annual Conference

Beijing, China

25 - 28 October

Responsibility,Value and Health

Conference brochure

GOLD

BRONZE

High-Fortune (China) Group Ltd.

Coland Holdings Co., Ltd.

DSM Nutritional Products Ltd. The Dupps Company Long Resources Marine Biology Co.,Ltd.

Ocean-Nutrition Canada Southern Cross Chartering

Xiamen Henderson Commercial Co.,Ltd

PLATINUM

Sponsors

IFFO is pleased to acknowledge the active support of CAPPMA

SILVER

It is 5 years since the annual conference was in China and wholly fitting that weshould be returning so soon. Of course China is by far the largest market forfishmeal, but on a wider scale it’s clear that much of the recent increase in totalproduction of fish in the world has not only taken place in China, but has alsobeen consumed in China.

The conference theme in Beijing is “Responsibility, value and health” underliningthe fact that our industry has a good news story to tell. Fishmeal and fish oilproducers are keen to show they are acting responsibly and we now have theindependently audited Global Standard for Responsible Supply to enable them todo so. The worldwide interest in fish oil for human health will be a focus area inBeijing and we believe that Chinese consumers will wish to reap the benefits. Our continuing priority is toshow that our products represent excellent value and we have invited expert speakers to update theaudience on the latest facts and figures about the industry worldwide.

Beijing is a marvellous city and we want the delegates and their companions to take full advantage ofbeing there. We have chosen a luxury hotel close to the Old City and feel sure that the 2010 conferencewill be truly memorable.

I look forward to welcoming you there.

Humberto SpezianiIFFO PRESIDENT

President's Invitation

Who Attends?The IFFO annual conference is the only one of its kind and a 'must' for the world's producers of fishmealand fish oil and their customers and industrial partners. In addition to producers (owners as well asmanagers), those attending include traders and shippers, agricultural and aquacultural feed producers, oilrefiners, analytical laboratories and consultants, nutritional supplement suppliers, banks and insurers,among others. The conference is an ideal opportunity for business and for networking - if you are involvedin the fishmeal, feed, or fish oil business this is the event for you.

Conference Programme

PARTICIPATION CATEGORYA Registered producer and premium associate

members of IFFO onlyB All registered delegatesC All registered companionsD All registered delegates and companionsE Members of the IFFO management board only

CONFERENCE LANGUAGEThe main language for the conference is English.Provision has been made for simultaneousinterpretation into Spanish, Chinese and Englishfor the main sessions and meetings as indicatedby * in the conference programme.

SUNDAY 24 OCTOBER16.00 – 18.00 Registration - for collection of documentation Function Room 11 Foyer D

MONDAY 25 OCTOBER08:30 - 15:00 Registration - for collection of documentation Function Room 11 Foyer D09:30 - 12:30 Opening Session - “Taking responsibility” * Conference Hall B14:30 - 17:00 Special Session and panel discussion - Conference Hall B

“Fish oil and a healthy world” *19:00 - 21:00 Welcome Reception Pine Garden D

TUESDAY 26 OCTOBER09:00 - 13:00 Companions' Tour - Tiananmen Square Lobby C

and Forbidden City09:30 - 12:30 Market Forum I * Conference Hall A14:30 - 17:00 Speeches and panel discussion - “Creating Value” * Conference Hall B14:30 - 18:30 Management Board Function Room 10 E

WEDNESDAY 27 OCTOBER09:00 - 13:00 Market Forum II * Conference Hall A15:00 - 17:30 Technical Meeting * Conference Hall B19:30 - 20:30 Cocktail Reception Conference Hall Foyer D20:30 - 01:00 Gala Dinner Conference Hall D

THURSDAY 28 OCTOBER “The way ahead” and Asia Day09:00 - 17:30 Fish Oil Trade Show Conference Hall Foyer B09:30 - 12:00 Session and panel discussion on Conference Hall B

“Opportunities & threats facing fishmeal in Asia” *12:30 - 14:00 Session and panel discussion on Conference Hall B

“Promoting human health: the need to consume the right fats” *15:00 - 17:30 Session and panel discussion on Conference Hall B

“Food supply chain priorities” *

ParticipationCategory

Key Sessions

MONDAY 25 OCTOBER

Opening session – “Taking Responsibility” (09:30 – 12:30)

Governments, companies and citizens all have rights and responsibilities. Our industry takes seriously itsresponsibilities to society, employees, shareholders, and the environment, as well as to stakeholders.

IFFO’s perspective on responsibility, value and health - Jonathan Shepherd (IFFO)How a Responsible Value Chain can ensure Aquaculture is sustainable - Peter Hajipieris (Birds Eye Iglo Europe)How to encourage adoption of the FAO Code of responsible fisheries with special reference to fishmealand fish oil production - Lahsen Ababouch (UN Food & Agriculture Organisation, Italy) Recent developments in the responsible management of the Peruvian anchovy fishery - Renato Guevara(IMARPE, Peru)

Special session – “Fish oil and a healthy world” (14:30 – 17:00)

How can we make more widely available the health benefits of omega-3 in fish oil, especially for heart and brainfunction? We hear about the latest science and market prospects.

The role of the omega-3 from marine foods in the evolution of the brain and the implications for the futureof mankind - Prof Michael Crawford (Institute of Brain Chemistry and Human Nutrition, UK)The health benefits from fish consumption in rural China and suggestion for current intake of omega-3long-chain polyunsaturated fatty acids - Yiqun Wang (London Metropolitan University, UK)Current market situation and development trend of omega-3 fish oil in China - Zhi Yang(High Fortune Group, China)Speakers’ panel to include: Prof Junshi Chen (Chinese Institute of Nutrition & Food Safety, China); Jan Willem Ypma (Prochin, China); Kjetil Olsen (Pronova, Norway)

TUESDAY 26 OCTOBER

“Creating Value” – speeches and panel discussion (14:30 – 17:00)

Business success is all about creating value. This session explains how value is created along the different valuechains in our industry and is followed by a panel discussion on ‘Creating value’.

Where value is created in the supply chain - Dr Sigbjorn Tveterås (Catholic University of Peru)How we created value at the Austevoll Group - Arne Møgster (Austevoll Group, Norway)The role of an industry association in adding value - the experience of GAA - George Chamberlain(Global Aquaculture Alliance, USA)The Chilean salmon sector: at the edge of recovery - Jorge Quiroz (Quiroz and Associates, Chile)

Key Sessions

THURSDAY 28 OCTOBER

“The way ahead” and Asia DayWhat are the practical challenges facing the fishing industry, fishmeal and oil, aquaculture and pig farming,healthy eating, and the food supply chain? With special focus on China and the key Asian markets, expert speakers at three sessions point to the way ahead.

“Opportunities and threats facing fishmeal in Asia” (09:30 – 12:00)

Achievements, challenges and prospects of aquaculture and aquatic feed industry in China - Dr KangsenMai (Ocean University of China)Current situation and development trend for Chinese pig industry - Mr Jizhong Jing (Pig e-site, China)The future of aquafeeds in S E Asia - Dr Geoff Allan (Port Stephens Fisheries Institute, Australia)Title to be announced - Rik van Westendorp (Skretting Japan & China)Speakers’ panel to include: Di Gang (CAPPMA, China); Hanver Li (JCI, China); Christine Wang(China Feed Online, China)

“Promoting human health: the need to consume the right fats" (12:30 – 14:00)

The global growth in demand for long-chain omega-3 fatty acids for human health - Adam Ismail(GOED Omega-3, USA)The risk of consuming the wrong fats – the value of omega-3 to the human body - Dr Xiaofei Zeng(Chinese Nutrition Association) Krill oil and the importance of product quality and sustainability - Dr Nils Hoem (Aker BioMarine, Norway)Speakers’ panel to include Mr Wong Chun (Coland Holding, China)

“Food Supply chain priorities” (15:00 – 17:30)

Sourcing concerns in retailing farmed seafood - Ally Dingwall (Sainsbury’s Supermarkets Ltd, UK)Meeting supply chain requirements – an integrator’s perspective - Arianto Yohan (CP Prima, Indonesia)The status of Asian fisheries – meeting the demands for food and feeds - Dr Simon Funge-Smith(UN Food & Agriculture Organisation, Thailand) Diversity in the sustainability of fisheries for fish meal: implications for IFFO’s RS standard andopportunities for the Improvers Programme - Dr Duncan Leadbitter (Sustainable Fisheries Partnership,Australia) Speakers’ panel to include: Melanie Siggs (Seafood Choices Alliance, UK); and Chau Viet To (Governmentof Vietnam)

Fish Oil Trade Show in conference hotel(from 9.00 am for whole day) – open to all delegates

The trade show will feature fish oil exhibitors wishing to promote their interest in supplying fish oil for humanconsumption, and will be open to the public and press.

Speakers

Peter Hajipieris Peter studied Food Technology and has had a career spanning over 28 yearsin roles connected with the fish industry at the UK Seafish Industry Authority,Sainsbury’s Supermarkets, Tesco Stores Ltd and Birds Eye Iglo.

Peter has led the development of fish industry standards since 1987 and when at Tesco approached the IFFO Executive to develop a sourcing standard forfishmeal and fish oil which we now know as the IFFO Responsible Supply(IFFO-RS) standard.

Peter has continued to champion the IFFO-RS at Birds Eye Iglo and made it a keytarget when he launched Forever Food in July, the world's first frozen food totallyintegrated sustainability programme with 125 targets over the 2010-2015 period.

How a Responsible Value Chain can ensure Aquaculture is sustainableThe importance of standards to fish and the wider food industry is discussed and also why the fish industryis under attack. ‘Taking responsibility’ is about standards development and it’s much, much harder in foodproduction. The IFFO-RS is a standard worthy of support because it has undergone rigorous development andconsultation and is driven by respected professionals who wish to see the industry progress for the benefitof the whole supply chain stakeholders and consumers.

The IFFO leadership should be congratulated for having the courage and desire to take a suggestion from theopposite end of their supply chain and see it through to implementation. The Technical Advisory Committeeand RS Certification Committee members should also be applauded for making their time available to realisean initiative and taking it to implementation.

Everyone involved has shown the true meaning of ‘Taking Responsibility’.

Lahsen AbabouchLahsen Ababouch is chief of the Fish Products, Trade and Marketing Service atthe United Nations Food and Agriculture Organization (FAO) in Rome, Italy. Heleads the FAO team in charge of assisting FAO members in implementing theFAO Code of Conduct for Responsible Fisheries, particularly in the area of postharvest fisheries and aquaculture. He played a key role in finalizing the FAOguidelines for eco-labelling in marine capture fisheries and the FAO guidelinesfor certification in aquaculture, both of great relevance to IFFO work in aquaticfood safety, purity and fisheries sustainability.

How to encourage adoption of the FAO Code of responsible fisheries withspecial reference to fishmeal and fish oil production

The FAO Code of Conduct for Responsible Fisheries CCRF is an internationally agreed instrument to promotesustainable fisheries and aquaculture worldwide. It encompasses provisions dealing with aquacultureproduction and post harvest fisheries, both of great relevance to fishmeal and fish oil production. Thispresentation reviews the key provisions of the CCRF relevant to fishmeal and fish oil production and the main actions undertaken to promote their implementation by Governments and industry, especially withinthe framework of FAO normative and field work. Key future challenges are highlighted, particularly in viewof the expected aquaculture role to provide increased share of fish food supply.

Speakers

Renato Guevara Renato Guevara-Carrasco is a Peruvian fishery biologist with undergraduate andpost-graduate studies from San Marcos National University in Peru. He joinedIMARPE in 1988 and since then has held different positions, including Chief ofthe assessment group on demersal fish resources (1988-1998), Coordinator ofthe task group on artisanal fishery monitoring (1998-2001), Member of thegroup on assessment of pelagic fish resources (1992 – 2001) and since 2001 hehas held the position of Scientific Director.

Mr Guevara-Carrasco has published in local and international scientific journals.Also, he has been an FAO consultant in stock assessment and fisheriesmanagement in Central American countries (2008).

Recent developments in the responsible management of the Peruvian anchovy fisheryThe year 2009 represented a historic turning point in the management of the Peruvian anchovy fishery. Thatyear began a rights-based fisheries management system called "Maximum Catch Level by Vessel" (MCLV).Preliminary results have shown some benefits of the system for the sustainability of this resource. On theother hand a weak-moderate El Niño 2009/2010 marked the development of the fishery in the past 12months and at present a weak-moderate La Niña event is developing. Finally, some results of the most recent research cruise on Peruvian anchovy show the effects of these events on the anchovy population.

Michael Crawford A graduate of Edinburgh and London Universities, Michael moved in 1960 toMakerere Medical School, Uganda to establish chemical pathology and teachbiochemistry. He helped establish the Muhumbili Medical School in Dar-es-Salaam and then in 1965 moved back to the UK as head of Biochemistry at theNuffield Institute of Comparative Medicine, while continuing to work onnutrition-related disorders in East Africa. This led to him identifying omega-3docosahexaenoic acid as a major determinant of brain growth and was appliedto human nutrition at Queen Elizabeth Hospital for Children in Hackney and atLondon Metropolitan University. Michael has been awarded international prizesand medals for his work on nutrition and brain development and is trustee ofseveral charities and Vice President of the Brain Trust.

The role of the omega-3 from marine foods in the evolution of the brain and the implications for the futureof mankindThe omega-3 DHA from the marine food web was involved in the evolution of the structure and function ofthe eye and brain starting 600 million years ago and therefore played a critical role in the evolution of visionand the brain. That same process was essential to and finally led to the cerebral expansion in humanevolution. There is now fossil evidence of human evolution taking advantage of the marine food web andclear evidence of our continued dependence to today. The paucity of the marine nutrient cluster on landmeant land-based mammals lost relative brain capacity as they evolved larger bodies. The present exploitationof the oceans is hunting and gathering – a Stone Age philosophy. A new paradigm is required for nutrition ofthe human brain, marine nutrients and food production to meet the present challenge of human sustainability.

Speakers

Yiqun WangResearch Fellow of Lipids Biochemistry & Nutrition, Institute of Brain Chemistry& Human Nutrition, London Metropolitan University, UK (12/1999-). Professor of Lipids Technology & Chemistry, former National Institute of Oils & Fats R&D(Xi’an), China (12/1997-). Advisor, TC34/SC4 Committee, ISO (2006-). Enrolledin Who’s Who in the World of Cereal Science and Technology by ICC (Vienna,1994). Visiting Professor, University of Aarhus, Denmark (1998-1999). SeniorVisiting researcher, Texas A&M University, USA (1996-1997). Royal researchfellow (Royal Post-doctoral Fellowship of the Royal Society, 1989-1990).

The health benefits from fish consumption in rural China and suggestion forcurrent intake of omega-3 long-chain polyunsaturated fatty acidsThe Chinese ‘65 counties study’ in the 1980s showed fish consumption

correlated significantly with the levels of docosahexaenoic acid (DHA) in red blood cells, which inverselycorrelated with cardiovascular disease (CVD). These demonstrate that the protective nature of fishconsumption and DHA, found in high fat Western diets, also operates at the level of the traditional Chinesediet with low fat. After three decades there has been an increase by 4 fold in dietary fat consumption inChina; however in 2003 the intake of 0.9-1% omega-3 fatty acids (FA), particularly the long chainpolyunsaturated FA(LCPUFA) was still much lower than the recommendations of WHO/FAO and ISSFAL.

Zhi YangMr. Yang achieved his Bachelor Degree in Food Science from Shanghai OceanUniversity and MBA from Renmin University of China. With over 20 years’experience in the trading of fishmeal and fish oil products in China, he iscurrently working as Vice President of High Fortune Group, leading the projectsof refining of fish oil for feed purposes, manufacturing, R&D of omega-3 healthsupplements and marketing.

Current market situation and development trend of omega-3 fish oil in ChinaThere is a developing trend towards globalisation of fish oil processing and trade.With the international division of labor, the centre of fish oil further processing isexpected to move gradually to China. Current Chinese import/export statistics offish oil are detailed and it is expected that China will see a rapid growth in the

imports of crude fish oil as well as a large increase in the exports of further processed fish oil. Fish oil usefor common foods needs further development in China, and it has enormous marketing potential.

Sigbjorn TveteråsSigbjorn Tveterås has a PhD in economics from the Norwegian School ofEconomics and Business. He has been a visiting scholar at Cornell University andFAO. Tveterås has worked on a number of research projects related to seafoodmarkets and published several scientific articles on the subject. His recent work hasfocused on salmon, fishmeal and the construction of a global fish price index. Hecurrently works as a professor at Pontificia Universidad Católica del Perú in Lima.

Where value is created in the supply chainThe fishmeal industry has experienced large movements on the demand side duringthe last decades. Buyers with new value propositions in the use of marine proteinsand oil have entered the market. We analyze value creation in three differentsupply chains that have contributed to innovation and value creation for the

industry: aquaculture, fish oil capsules for human consumption and anchovy products for human consumption.We discuss implications for the industry due to the changes in the marketplace and future potential.

Speakers

Arne MøgsterMr. Møgster has worked in various subsidiaries of LACO AS since 1997. Hehas a diverse working experience covering the fishing, shipbuilding and offshoresupply market. He was previously the Managing Director of Norskan AS for3 years (until 2006) with one year based in Brazil, before joining AustevollSeafood ASA as the CEO.

How we created value at the Austevoll GroupAustevoll Seafood ASA is a diverse seafood company with major operationsover 2 continents. Our operations involve fishing, fishmeal and oil, salmonfarming, seafood processing and sales and distribution.

Creating customer value is integrated into our strategic policy. Throughsustainability, market consolidation and value adding we assure our customers quality products fromevery level of our operations.

George ChamberlainGeorge Chamberlain earned his Ph.D. at Texas A&M University, USA. Afterdirecting international aquaculture programs at Ralston Purina Company andMonsanto, he co-founded Integrated Aquaculture International, a technologycompany with operations in Asia and the Americas. In 1996, Chamberlainserved as President of the World Aquaculture Society. In 1997, he assisted infounding the Global Aquaculture Alliance and has served as President since itsinception. GAA develops science-based solutions, such as Best AquaculturePractices certification standards, to guide the aquaculture industry forward.

The role of an industry association in adding value – the experience of GAAThe Global Aquaculture Alliance (GAA) was formed in 1997, which was an era of strident attacks against aquaculture. Initially GAA devoted its attention

to collecting facts and defending the industry against misinformation. Soon after, it began developingqualitative Codes of Practice to guide industry improvements. This was followed by quantitative BestAquaculture Practices (BAP) standards, which are achievable, science-based and continuously improvedglobal performance standards for the aquaculture supply chain to assure that healthful foods are producedthrough environmentally and socially responsible means. BAP certification is supported by major NGOsand endorsed by a growing number of the world’s leading retailers. GAA and IFFO are now interconnectingBAP certification and the IFFO Responsible Supply standard to demonstrate sustainability of the completesupply chain.

Speakers

Jorge QuirozJorge Quiroz holds a Ph.D degree in economics from Duke University (1991).He is the senior partner of Quiroz & Associates, a consultancy based inSantiago, Chile, specialized in regulation, economic litigation, anti-trust andnegotiation. Its clients include some of the most important private-sectorcompanies of the country. During his career, Mr. Quiroz has dealt with a wide range of issues in sectors ranging from fisheries, aquaculture, andagribusiness to telecommunication, mining and energy.

The Chilean salmon sector: at the edge of recoveryThe ISA virus killed virtually all the biomass of Atlantic salmon in 2009 (400,000tons), causing a direct loss of approximately USD 400 million. For 2010 we

expect 100,000 tons of Atlantic and 370,000 tons in overall production. High pre-existing leverage forcedalmost all companies to enter into a debt-restructuring process (USD 1.5 billion). A new regulatory frameworkwas put in place but its benefits are yet to be seen. All in all, we expect smooth recovery in productionaccompanied by significant reshaping of the current industry structure.

Kangsen MaiProfessor Kangsen Mai obtained his Bachelor and Master degrees at the OceanUniversity of China and he has a PhD in Nutrition and Feed from the NationalUniversity of Ireland. As an academician of the Chinese Academy of Engineering,he has been a doctoral supervisor and dean of the college of fisheries at OceanUniversity of China. His study focused on the research and development ofaquaculture and aqua feed.

Achievements, challenges and prospects of aquaculture and aquatic feedindustry in China The aquaculture and aquafeed industry has made great achievements in the pastfew decades. The output of aquaculture and aquafeed is growing exponentially.

The presentation discusses the progress and present status of the feed additives and aquafeed processingindustry. China’s aquafeed industry is the indispensable basis to support large-scale aquaculture, while themost important challenge facing the Chinese aquafeed industry is the shortage of feed protein sources,particularly fishmeal, which is a market with high economic returns.

Jizhong JingMr. Jizhong Jing is former Vice Secretary General of the Pig Committee of ChinaAnimal Agriculture Association (CAAA) and currently Editor-in-chief of Pig-e-site.He is a senior expert at swine breeding and hog production management, whois very proficient in the technologies and management of modern large-scale pigindustry, technologies that include breeding, nutrition, and environment control,as well as health care, and he carries out an intensive study on the currentsituation of the pig industry and its sustainable and sound development.

Current situation and development trend for Chinese pig industryThe report illustrates the scale, layout, centralisation status, and advancement ofthe technologies of the pig industry with substantial statistics and introduces the

Speakers

national policies for industry development. With the constant economic progress in China, the pig industryimproves steadily and will be facing the challenges of food, environment protection and diseases. Therefore,healthy cultivation is the trend of pig industry development.

Geoff AllanDr Geoff Allan is the Research Leader, Aquaculture, and Director of the PortStephens Fisheries Institute, Industry & Investment NSW, Australia. He leadsnational and international research on finfish and molluscs aquaculture andnutrition including feed formulation. Geoff is the Theme Leader for AquacultureInnovation in the Australian Seafood Cooperative Research Centre, ProgramConsultant for the Australian Centre for International Agricultural Research anda founding member and Trustee of Aquaculture without Frontiers. He is a Past-President of the World Aquaculture Society (2003/04), serves on the editorialboard of four scientific journals and has published over 150 papers and reportsand presented more than 50 papers at International Conferences over the lasteight years.

The future of aquafeeds in Southeast AsiaConsumption of seafood is escalating with growing population and increasing per capita consumption inmany countries. In this presentation, trends in global aquaculture and aquafeed production will be presentedand challenges to continuing growth, particularly in Southeast Asia, will be discussed. Sourcing adequatequantities of protein and energy-rich ingredients to formulate cost-effective aquafeeds will remain the keychallenge in Southeast Asia in the next decade. Major successes with formulated feeds for catfish and tilapiahave resulted in lower production costs and higher total production for those species. The direct feeding oflow value fish to aquaculture species has increased as demand for higher value species has increased. Amajor research effort into formulating new feeds for these species is underway and progress and challengeswill be discussed.

Adam IsmailAdam Ismail is Executive Director of the Global Organization for EPA and DHAOmega-3s, where he has overseen a seven-fold growth in its membership since2007, the founding of an international learning consortium based at Purdue,overturning a ban on fish oil imports in Europe, and establishment of nutritionalintake recommendations worldwide. Previously, he worked for Cargill in chargeof commercializing their omega-3 food ingredient business and at HealthStrategy Consulting and Health Business Partners on investment banking and strategy consulting projects.

The global growth in demand for long-chain omega-3 fatty acids for human health

The market for omega-3 oils has grown rapidly in recent years. The dietary supplement market has grown by more than 18 times since 1995 and has spawned interest in fortified foods, pharmaceuticals, infantformulas, clinical nutrition and even personal care products made from omega-3 oils. However, the future of each market depends on interrelated factors like the development of new science, intellectual propertyand innovation. This rapid growth has also spawned research into new sources of omega-3s beyond fish oils, all of which to date have not been perfect substitutes for fish oils. This overview will address the future prospects for each category of demand for fish oil producers and marketers.

Speakers

Xiaofei ZengProfessor Zeng received his PhD in Nutrition in AWU, and works as the DeputyDirector of Chinese Nutrition Association, and the research fellow of CixiangInstitute of Medical Research in Shanghai. With proficient knowledge in nutritionscience and medical care and over ten years experience in teaching and workingabroad, he contributes to the study on the similarities and differences of food anddiseases prevention within eastern and western medicine and the application ofomega-3 in the food chain.

The risk of consuming the wrong fats – the value of omega-3 to the human bodyGreat importance has been attached to progress in medical and sanitaryconditions in China, but without substantial improvement in national fitness.

In actual fact we should pay more attention to disease prevention and advocate health care. We discuss thebenefits of polyunsaturated fatty acids to human health, and the need for a balanced diet with long chainomega-3 fatty acids to help reduce the risk of illnesses like cardiovascular and cerebrovascular disease.

Nils HoemNils Hoem is a licensed pharmacist with master and doctorate degrees inpharmacology. He was Associate Professor at Oslo University from 1989-2002and European Director of Pharmacokinetics, Statistics and Data-Management atMDS Pharma Services, Hamburg Germany from 2004 to 2007. He is now VPR&D at Aker BioMarine. As independent consultant he has experience from longterm extensive pharmacokinetics development programs. He is a member ofEUFEPS Committee on Industrial Research Relations. Dr. Hoem’s bibliographylists over 50 publications and reports.

Krill oil and the importance of product quality and sustainabilityAntarctic krill is an excellent source of omega-3 lipids. Unique to krill oil is the dominant presence of omega-3 as phospholipids and its effective protection

from oxidation by co-existing astaxanthin.

To ensure rapid processing in a food certified processing plant of this fragile and auto-digesting raw material,Aker BioMarine utilize a proprietary harvest technology that brings the krill live on board their factory vessel.Most importantly, the technology prevents by-catch, and our krill fishery is now certified sustainable by theMarine Stewardship Council.

Aker’s extensive research program has revealed and continues to demonstrate the distinctive health benefitsof krill products.

Speakers

Ally DingwallAlly Dingwall joined Sainsbury’s in September 2008 as Aquaculture andFisheries Manager with responsibility for fish sourcing policy in line withSainsbury’s business commitment to sourcing with integrity.

Ally joined Sainsbury’s from Huon Aquaculture in Australia where he wasGeneral Manager for Value Added Processing. He previously worked for Uniqplc, Pinneys of Scotland and Marine Harvest in a variety of production,technical and procurement roles.

Sourcing concerns in retailing farmed seafoodSainsbury’s sell over £400 million worth of own label seafood every year andapproximately half of this is sourced from aquaculture operations. Our research

shows that our customers want to buy fish from responsibly managed sources that has been reared to highstandards. In line with our commitment to sourcing with integrity, we have invested significantly in meetingour customers’ expectations. We are working closely with our suppliers of farmed fish, industry organisationsand NGOs to tackle the key issues of concern, including animal welfare, biosecurity, environmental impactand the responsible sourcing of meals and oils for feeds. We believe this is making a positive difference tothe future of farmed seafood.

Arianto Yohan Joining CP Prima in 2002, his primary role was Sales and Marketing for EU andJapan, handling major accounts, i.e. Lyons, Findus, Maruha-Nichiro, Co-OpJapan, and assisting business to the USA (i.e. Darden and Costco). From thebeginning he has been exposed to many different areas of the business internallyand also by handling different sales regions.

In early 2006, he was appointed General Manager for Export Department in CP Prima, handling sales and marketing for all regions.

Meeting supply chain requirements – an integrator’s perspectiveCP Prima is an integrated shrimp farming company, one of the largest in theworld, with broodstock production to supply our hatchery, a significant market

share for feed (shrimp and fish) and fry in Indonesian domestic market, also one of the pioneers of shrimpfarming in Indonesia. As an Integrated Shrimp Farming company, we can control entire processes for shrimpaquaculture, from Broodstock-Fry-Feed-Farming-Processing and Export. And by controlling the entireprocesses, we can deliver to the customer: fully traceable products, high quality, and consistency in supply.

We provide financial, technical, and community & social support to our farmers. Also conduct anEnvironmental protection program under our own initiative and working together with local government.

Speakers

Simon Funge-SmithSimon Funge-Smith is a FAO Senior Fishery Officer and the Secretary of theAsia-Pacific Fishery Commission, based in the FAO Regional Office for Asia andthe Pacific in Bangkok, Thailand. He joined FAO in Bangkok in 2001 havingworked for FAO as a Chief Technical Advisor for three years. He is a national of United Kingdom, obtained a Bachelor of Science degree in Marine Biologyin 1983 from Liverpool University and a Ph.D from Stirling University's Instituteof Aquaculture in 1990. Before joining FAO in 2001, he worked for 10 yearsacross the Asian region on research and consultancy related to inland andmarine fisheries and aquaculture.

The status of Asian fisheries – meeting the demands for food and feeds This overview of the fisheries of the South China Sea covers fisheries type

indicators relating both to production and to fishing capacity and effort. Production of small short livedspecies is examined as well as trends in low value and trash fish production, which are compared withregional demand, particularly from aquaculture. It concludes that the region’s fisheries demonstrate a heavilyfished system with ecosystem effects on species composition. This implies the fisheries are driven towardsproduction of lower quality fish increasingly directed at aquaculture and livestock feeds rather than for directhuman consumption.

Duncan LeadbitterDuncan Leadbitter is the Technical Director for Sustainable Fisheries Partnership,an NGO that works with seafood businesses to assist their moves towardssustainable sourcing and management. As an in-house consultant Leadbitterprovides advice on a wide range of issues such as aquaculture feed fishfisheries, tunas and deep water species, as well as liaising with seafoodproducers, NGOs and multilateral fisheries organisations.

He has spent 30 years in fisheries management and marine conservationplanning, working for government, the commercial fishing industry and NGOs.He is a passionate seafood consumer, diver and spearfisherman.

Diversity in the sustainability of fisheries for fish meal: implications for IFFO’sRS standard and opportunities for the Improvers ProgrammeIn Asia the fisheries that supply the raw material for fish meal production cover a wider variety of speciesand fishing gear types than are typically found in South America and the North Atlantic. This has providedsome significant challenges for fishery managers in the region for many years and, with new standardsseeking both transparency and sustainability for fishmeal producers, the need to make significant progressin addressing sustainable use is now an issue for all.

The new paradigm for making fishery improvements links stakeholders with a shared interest in sustainableuse. IFFO’s new RS standard sets the goalposts, the proposed Improvers Programme provides the framework,and a mix of companies, governments and NGOs, like Sustainable Fisheries Partnership, will develop thefishery improvement plans.

Sourcing E�cient Procedures Price Logistical/Costs Controlling Marketing/Credit Performance

• Price/Quality

• Buy Direct/

First Touch

• Right Position

• Relationships

• CIQ/Custom

• Ports/Unloading

• Optimization

• Quality Analyzing

• Own Warehouse/

Logistics Facility/20 Acres Land

• Contracting/Planning

• Routing/Scheduling

• Storage/Delivery

• 70-80% Pre-sales

• Integrity-based, customer first

• Information/Targeting

• Products/Feedback

• Services/Relationships

www.high-fortune.com

The Trading Products

Business Mix — 3-Year Future Plan

Passion

Focus on China's agricultural development, provide

quality services to the feeds industry.

Business Segments

Protein ingredients importing & distributing, fish oil

refining & processing, warehousing & logistics facility

Global Sourcing

High quality protein products from South America,

U.S.A, New Zealand, Australia…

Consumer Reach

Leading feed producers of aquaculture, swine and

poultry from the provinces all over China

Revenue Chart (in RMB millions)

0

10098

150

400

493

550

200

300

400

500

600

CAGR: 41.2%

Year 2006 Year 2007 Year 2008 Year 2009 Year 2010

RMB millions

458

Poultry Meal/Meat & Bone Meal

Fish Meal

Fish Oil

DDGS & Corn

1%

70%

9%

20%

Warehousing & Logistics Facility

Protein IngredientsImporting & Distributing

Fish Oil Refining & Processing

5%

60%

Feed Manufacturing

25%

10%

Key Facts:

Core Capability — Supply Chain Management

High Fortune Group is a leading commodity management firm connecting producers and consumers of feed

protein ingredients through its global sourcing & supply chain network in China.

Social Programme

GALA DINNERSponsored by High-Fortune (China) Group Ltd.Platinum Sponsor

Wednesday, 27 October 2010 Cocktails from 19:30

The Gala Dinner will take place in the luxury ChinaWorld Hotel. Arrive for pre-dinner cocktails withfamous faces from the Peking Opera and then takeyour seat in the dining room for a fine evening’smenu of sumptuous food, wines and speciality liveChinese entertainment that will take you on amusical journey. The evening will continue into thesmall hours with dancing and partying on the lastnight together in Beijing!

WELCOME RECEPTION Sponsored by Coland Holdings Co. Ltd.Gold Sponsor

Monday, 25 October 2010from 19:00 to 21:00

The Welcome Reception will take place in the heartof modern Beijing with a memorable opening nightfeaturing Beijing outdoor life! Enjoy the taste ofBeijing’s unique and delicious cultural food dishessuch as Peking Duck with a few drinks amongst oldfriends and new acquaintances whilst beingentertained in an inimitable Chinese style.

COMPANIONS' TOURTiananmen Square and Forbidden CityTuesday, 26 October 2010 from 09:00 to 13:00

Tiananmen Square is the largest public square in theworld. It has long been a gathering place for localsand visitors alike. On the north side of the square isTiananmen Gate (the Rostrum). It was from thebalcony of the Rostrum on October 1, 1949 whereMao Zedong, chairman of the Communist Party,proclaimed the founding of the People's Republic ofChina. Behind the Rostrum lies the Forbidden City,also known as the Imperial Palace. The ForbiddenCity was home to 24 emperors beginning with itscreation by Emperor Yongle in 1420 until the lastQing emperor, Puyi, left in 1924.

Location

BeijingThe oriental city of Beijing is not only the state capital of China, but it is witness to a glorious culture andtradition. With a history dating back three thousand years, the city is famed for its antiquities, created bythe various dynasties that ruled over the city. From the north of the city stretches the majestic Great Wall,which some say can even be seen from the moon. Downtown the Forbidden City captivates visitors withits ancient tales of mystery and intrigue.

An amazing mix of old and new, for centuries Beijing has been the cultural and business centre of China,and is today a truly world-class city. Thanks to its high-rise buildings, shopping malls and sophisticatedinternational hotels, every need of the modern business traveler or tourist is fully catered for.

For a more relaxing experience, join in the morning exercises with Beijing residents in any of the publicparks. Let the friendly elders teach you some traditional Chinese activities, such as Tai Chi, dancing, orshuttlecock kicking.

Welcome to Beijing—a fabulous city with its unique blend of ancient history and an exciting modern life.

Climate Autumn, also known as the 'golden season', is the best season of the year to visit Beijing having mild andcomfortable weather with clear sky and the best air quality. The IFFO annual conference begins at the tail-end of Autumn.

For Beijing, the average high temperature for late-October is 16ºC, falling to an average low of 4ºC,though it can be frosty at night. There is an average of 7 daily sunshine hours and 5 days rainfall (19mm)over the month so you may encounter light rain at any moment.