Responsibility activities in Poland promoting pregnancy RDM 2011-2013
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Transcript of Responsibility activities in Poland promoting pregnancy RDM 2011-2013
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Responsibility activities in Polandpromoting pregnancy RDM
2011-2013
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In May 2011 KP introduced RDM with pregnacy message on KP brand’s promotion materials:•POSM (fridges, beer mats etc.)•Print (eg. press ads, posters etc.)•Internet (banners, Facebook profiles, YouTube films etc.)
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2011- introducing the pregnancy RDM on POSM, Print & Internet
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• In August 2011 KP started cooperation with Fastryga - Polish NGO dealing with FAS problems to inform pregnant women about the consequences of drinking alcohol during pregnancy.
• Facebook application has been created (fundraising activitity combined with educational aspects)- over 18000 internet users.
• Educational film for YouTube with expert’s opinionshttp://www.youtube.com/watch?v=EqRSNB-29pk&list=SP24B36F24BB164811&index=3
• Cooperation with internet portal for mothers emaluszki.pl
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2011- 2013 online activities with Polish NGO- Fastryga
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• Printing educational leaflets for the International FAS Day in September 2011 organized by Fastryga.
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2011- 2013 off line activities with Fastryga
Further development in cooperation with experts a range of promotional materials (posters, leaflets) distributed to over 50 gynaecological surgeries and birthing classes.
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2012 – Participation in the Congres of Polish Gynecologists
• Organizing educational stand with experts from Fastryga.
• Distribution of materials (leaflets, posters).
• Establishing contacts with gynecological surgeries
Over 1000 doctors participated in the Congres.
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In cooperation with two independent companies specialized in reaching pregnant women in December 2012 KP distributed wall calendars to over 3000 gynaecological surgeries and birthing classes.
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Establishing contacts with over 3000 gynaecological surgeries and birthing classes
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Internet activities
On www.abcalkoholu.pl there is an subpage with possibility to order promotion materials, which are sent directly to doctors, midviwes, gynaecological surgeries and birthing classes.