[Product Name] Marketing Plan

Marketing & AdvertisingServices for agents or property owners.You dont have to list your house to get professional marketing.

Teri@ResortAndLuxuryHomes.comCall, text or email508-292-3922

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Market SummaryResortAndLuxuryHomes.com has the most effective marketing strategy possible.

A comprehensive 39 STEP MARKETING PLAN will be key to bringing qualified buyers to your property.

Using my expertise & specialized materials, we will implement a plan to give your property maximum exposure in order to reach potential buyers & the local real estate community.

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To assist you with this important task I will:1. Prepare a CMA (Comparative Market Analysis) to review sold properties, properties currently for sale (which will be your competition), as well as homes that were on the market and failed to sell.Discuss the drawbacks of overpricingDiscuss the impact of changing market conditions on pricing.Offer my suggested range of pricing to maximize return on your investment, while remaining competitive in the market place.

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Timing & Pricing are the key to SUCCESS My job is to educate you regarding market conditions and to advise you relative to local market data and statistics. I will counsel you regarding the importance of appropriate pricing strategies so your home will be competitive in the marketplace from the very start.

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Timing.. Is EVERYTHING!There is a season for everything and the real estate market is no different. You want to time the marketing of your home, just right.Too soon and you languish on the market & by the time the buyers are here and ready to see your house, they wonder, What is wrong with it?List too late & the qualified buyers may never even see your home at all & may have already put an offer on something else.

MarAprMayJuneJulyAugSepOctNovDecJanSpring MarketPeak Traffic-LookersPEAK Sales periodFebHome preparation Stage

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How TIME & PRICE are related:The formula is simple:Time is moneyDetermining your level of motivation is a strong factor in determining your price.Listing your home to just test the market, harms your chances to sell.Dont place your home on the market, until you are ready, serious & motivated to sell.HIGHERPRICELOWERPRICE=BUYERS=BUYERSX

MOREOR NOT AT ALL!

=

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To assist you in preparing your home for sale, I will:Tour your property looking at its features through a Buyers eyes. Based on my findings, I will prepare a report for you offering honest feedback regarding my suggestions on what needs to be done, prior to putting your home on the market.Offer suggestions on how to increase your homes curb appealProvide you with the names of professional consultants who are available to come to your home and help you stage your property.Identify property improvements made by you to include in our marketing materials and to share with potential Buyers.Answer any questions you have related to the Statement of Property Condition disclosure forms, listing sheet information and the addendum to the listing sheet. I will also clarify which items will be included in the sale and which items may not be included.Offer advice on how to prepare your home for showings.Offer advice on hoe to prepare your home for a successful open house.

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Attracting Buyers:AdvertisingStrategy & executionOverview of strategyOverview of media & timingOverview of ad spending

In order to sell your home, we have to gain access to qualified, motivated Buyers. ResortAndLuxuryHomes.com resources to find those potential buyers and bring them to your home.

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Other PromotionDirect marketingOverview of strategy, vehicles & timingOverview of response targets, goals & budgetThird-party marketingCo-marketing arrangements with other companiesMarketing programsOther promotional programs

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Mobilizing the Real Estate CommunityNational statistics show that 98% of todays home buyers use a Real Estate Agent to help them with their home search.

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Networking with the Real Estate Community:I will make sure we maximize the exposure of your property to the Real Estate Community and the valuable qualified Buyers they work with.MLS Tour: I will place your home on the local Multiple Listing Service tour. This will expose your property to the agents in other real estate offices in the area.Multiple Listing Service: I will submit your listing to PIN (Property Information Network) AND The Cape Cod & Islands Association of Realtors MLS systems. This will expose your property to over 10,000 real estate agents statewide.

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Extended Networking Networking with other agencies: I will create property flyers and/or information packets which will be direct and/or electronically mailed to all of the areas top-producing Brokers. This will assure that these key real estate professionals have all of the information on your property at their fingertips.Contact Realtors. I will search the MLS for Realtors in the area who are working with Buyers in your price range as soon as your home is listed.Broker Luncheon. If additional exposure is needed, we may host a luncheon at the property and invite the real estate community to visit and view your property in a casual, unhurried atmosphere.Showings. It is our policy to do accompanied showings. Your home may be shown by any of the agents in our office. If we show a home to a Buyer working with an agent outside of our company, I will personally accompany those showings.Feedback. I will get valuable feedback from all showings and promptly relay that important information back to you.

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Signage70% of our consumer phone calls come from Buyers who are calling as a result of having seen the FOR SALE sign in front of a home. Sign calls are very qualified calls, because the potential Buyers are already aware of the location and style of your home. Not having a sign on your lawn makes your listing invisible!

And not just any sign will do! Buyers stray away from the For Sale By Owner signs. For a Buyer, a FSBO sign is a sure sign of an overpriced home & a lot of hassles!

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In order to maximize the effect of our signage, I will:Post directional signs at strategic locations, where permitted or appropriate.Post prominent Real Estate Associates FOR SALE signs on the property.Affix a Talking House sign & a flyer box The signage will also include our office number in case I am not available; ensuring that a potential Buyer will receive personal attention, immediately.On larger developments, we will use professional signage, including site plans and artist renderings of the project.

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Marketing MaterialsI will use innovative and effective marketing techniques and tools to help you sell your property.

As soon as your property is listed I will prepare an informative Just Listed post card mailing campaign to homes in your immediate area. This will alert your neighbors to the fact that your property is for sale should they know of anyone who may be interested in living in your neighborhood.

I will professionally photograph your home. The photos I take will be used to create professional marketing pieces.

I will create interesting and compelling copy to use when describing your property on the listing sheet, websites, property brochures and in advertising and promotional pieces.

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Marketing Schedule

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Broadcast advertising: Twitter, FaceBook, MySpace PowerPoint presentation, broker to broker & social mediaSign placed on property (by agreement with Seller)Full color listing sheet of property preparedAdvertising campaign developed and implementedProperty is placed on www.ResortAndLuxuryHomes.comBroker solicitation and open houseWeekend Open House (qualified properties only)Appointments arranged (by agreement with Seller)Mailings announcing New Listing to Cape Cod *visitors*Print media ads placed in local papersReview with owner: Marketing, ShowingsYour First 30 Days on the Market:

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Weekend Open House (appropriate listings only)Ad placed in local print mediaAds placed in appropriate media vehiclesReview with Owner:Comparable Recent SalesComparable New ListingsComparable properties with pricereductionsPrice Adjustment, if necessarySecond 30 Days

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Broker Open House-for appropriate listingsContinued email & social networking broadcastsWeekend Open Houses, as neededAnnouncements (open houses, price changes, etc.) in web & social media sites)Text message notifications & alertsProspects send text while at property for additional property informationAds continued, as necessaryReview with Owner:Discuss showingsDiscuss marketPrice Adjustment if necessary, at pre-determined intervalsOngoing & Subsequent 30 Day Periods

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I offer a HOME BOOK for potential Buyers to view when touring your property. This can include photos of the gardens in bloom, pictures of before and after improvements, paperwork such as a plot plan, deed, utility bills, tax bills or any other items of interest to a potential Buyer.HOME BOOK

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Statistics show that today nearly all home Buyers use the internet to help them with their home search. The web has become the customary way to house-hunt for todays savvy home Buyer. We have several innovative ways to tech-target Buyers and to make sure your listing is advertised 24 hours a day, Worldwide!Internet Presence

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Website exposure:(Varies from listing to listing)www.ResortAndLuxuryHomes.comwww.EscapeHomes.com www.HomesAndLand.comwww.REALTOR.com The Real Estate Bookwww.Boston.com www.DupontRegistry.comwww.ElegantHomes.com www.RealEstateJournal.com www.Zillow.com

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No second chance for first impressions!From the moment a Buyer pulls up in front of your home until they finish their tour, we want your to look its absolute best. Remember, we never get a second chance to make a first impression. Making sure your home looks inviting and in tip-top condition prior to placing it on the market will be key to maximizing your potential financial return.

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Automatic Daily E-mail Alert ServiceOur office website currently has the most Buyers looking in the area registered on our automated daily alert email service. These Buyers are actively looking for real estate in our area. As soon as you list your home with me, I will send an email notification containing a listing sheet and photo enhancements, directly to all of these Buyers, as well as the Buyers I have registered with my own Listing Alert service.

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Communication CommitmentOpen and honest communication is a hallmark of my career. I give you my pledge that we will stay closely in touch and speak frequently regarding the possible need for adjustments in our marketing strategy.I will give you updated information regarding showing activity, feedback and information related to any changed in the market itself. Market changed may include mortgage rate changed, changes in your competition, any recent sales in your price range, the impact of Buyers response to your property, local or national economic conditions and more.Being flexible, listening to what the market is telling us and acting on that important data, will be critical to our success.For Buyers: rapid response & premier concierge services to assure a smooth transaction and trouble-free closing

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to work for you!Its time to putTeri Michon

Teri@ResortAndLuxuryHomes.comCall, text or email508-292-3922

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