Powder Luxury Resort

Annie Cummins ~ Kendra Freymuth ~ Alexa Gonzalez ~ Trevor Wang

Industry

$5 Billion Industry

Generation Y

Top-of-the-Line Facilities

Corporate Destination

Porter’s 5 Forces

High Buyer Power

Low Supplier Power

High Threat of Substitute Products or

Services

High Threat of New Entrants

High Rivalry Among Existing

Competitors

Competitors’ Websites

Attract Customers

Informative

Customer Reviews

Reservations

5

Strengths

Personalized

Online Reservations

Effective Visuals

Current Weather

Weaknesses

Poor Formatting

Lack of Customer Service

Ease of Use

Tunnel Vision

Mission and Vision

Quality Entertainment

Luxurious Visit

Top of the line service

Leading Hotel Resort in Colorado

Amenities

Lavish Accommodations

Luxury Recreation

Cutting Edge Technology

Indulgent Spa

SWOT

Strengths

Luxury

Individualized

Location

Weaknesses

Price

Developing

Specialized

Opportunities

Growing Industry

Special Events

Publicity

Threats

Competition

Weather

Substitute Recreation

Powder 2.0

Weather

Facebook

Twitter

eBusiness Strategy

•Customer Profiles

•Individualization

•Surveys

Customer Service

•Supplier Profiles

•Inventory Levels

•Tracking Tools

•Easy Communication

Supplier Support 

Revered

Why Powder?

LuxuriousPersonal