Study On Specific Market Research Tools And Techniques In Rural Markets
Research Tools & Techniques 1
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Research tools & techniques
Vasundhra GuptaSession II
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Research Process
Therefore, the process consist of, four phases or steps executed in systematic manner.
For a research journey, two important decisions: 1. What you want to find out about or what research questions you want to find answers to;2. How to go about finding their answers.
Similar to undertaking a journey
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Phases/steps - Research Process
AREATOPIC
LITERATURE REVIEW
RESEARCH PROBLEM
RESEARCH OBJECTIVES BACKGROUN
D STUDY
PHASE - 1
PRIMARY STUDY PROBLEM
STATEMENT DATA
COLLECTION METHOD &
TOOLS SAMPLE DESIGN
- SAMPLE- SAMPLE SIZE- SAMPLING TECHNIQUE
PHASE – 2RESEARCH METHODOL
OGY
RESEARCH DESIGN
EMPIRICAL PHASE - 3
DATA COLLECTION DATA PROCESSING
(editing, coding ,
tabulation)
PILOT STUDY
INTERPRETATIVE
PHASE- 4DATA ANALYSIS & FINDINGS/
INTERPRETATION CONCLUSIO
N REPORT WRITING
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Class Activity
Select an area, search for a topic and write the research process for executing the research.