RESEARCH PLAN FOR THE EDGE1
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Transcript of RESEARCH PLAN FOR THE EDGE1
HO13� SP13� SU14� FA14� HO14�AMPLIFY
CATEGORY MOMENT ACCELERATE COMPETITION
SKATEBOARDERS ARE ATHLETES
COMMITTED TO STREET SKATING
N I K E S B �
CORE �
BRAND
INSPIRATION PRODUCT EVENT
MIX &
MATCH TRICKS
ATHLETE
STORY OTHER MEDIA
COMPETITORS� COMPARISON AMONG SB BRAND�
2014 NIKE SB INTERN EXPERIENCE
IMPRESSIONS
IMPRESSIONS
WHAT I’VE LEARNED
WHAT I’VE LEARNED
WHAT I’VE LEARNED
WHAT I’VE LEARNED
THANK YOU
