Research Methodology-Zikmund-A Comparison Between Google and Yahoo
Transcript of Research Methodology-Zikmund-A Comparison Between Google and Yahoo
-
7/29/2019 Research Methodology-Zikmund-A Comparison Between Google and Yahoo
1/4
-
7/29/2019 Research Methodology-Zikmund-A Comparison Between Google and Yahoo
2/4
Introduction:
For our assignment we have a keyword Business research to search on both the search engines
GOOGLE & YAHOO. Here, our major objective was to enter the search keywords in both
search engines and research among the search results displayed in both engines.
Evaluation of Google & Yahoo search engine results:
First thing came up during the research is the number of search results found. Comparing to
Yahoo, Google is far way best finding 1,410,000,000 results within .27 seconds where Yahoo
was able to find only 460,000,000. Since we are working with this large population is hard so
only the first page results were taken as sample. And we will also explain the difference between
the results in terms of information amount, efficiency and use.
The characteristics of results are compared considering several factors. It should be considered
that the chart below is the overview of the 1 st page of the search results, does not represent the
total search result:
Prope rt ie s Google .c om Y a hoo.c om
Number of searchresults in 1
stpage
11 23
Related search option 0 11
Top 5 search result
average website rank(http://www.prchecker.
info)
7.2 6.4
Type of result Basically definition and light
overview on business research.
There is very little number ofjournals and papers in the search
result.only one result found:www.sciencedirect.com/science/jour
nal/01482963
Definition and overall overview
including rich number of strategy
and journal information. Thereare also side topics on business
research.
Two major result found:
www.journals.elsevier.com/journal
-of-business-research &
www.IEEE.org
Image Search Image display in the search result.
Most of the images are logos,
Images are not displayed in the
search results but an extra image
-
7/29/2019 Research Methodology-Zikmund-A Comparison Between Google and Yahoo
3/4
cartoons and clip arts, few charts
are in the top.
search tab option shows lots of
images including logos, cartoon,
real time image, clip arts andlarge number of topic related
charts
Search Keyword Ascending results are related totopic, keyword density (ration
between search keyword & totalword) matters less, meta words and
H1 tags are preferred.
e.g.- The first result ishttp://www.journals.elsevier.com/j
ournal-of-business-research/with
only 7 search keyword but widenumbers of internal link and meta
tags
Keyword density is prioritized.The meta tags (links for related
search in the search result sites)are not preferred.
e.g.- The first result is
http://www.business-research.org/with 9 search
keyword match but very few
internal links
Advertisement Does not show advertisements for
search keyword in 1st
page.
Shows related advertisements
just in the right of the main
search result. Theseadvertisements are basically
marketing tools for the users who
need to get a research paper doneby others.
e.g.- LegalZoom.com/Dissolutionwww.MARCresearch.com
Optimization Focuses on the overall sites.
For example- 4 of top 5 results arecore search keyword match
website related directly to business
research
Focuses on the individual pages
in result.3 of the top 5 results are page
based result but the websites are
not direct matched to the searchkeywords
Number of.com sites 5 10
Number of.org sites 4 3
University Sites 1 0
-
7/29/2019 Research Methodology-Zikmund-A Comparison Between Google and Yahoo
4/4
Explanation:
Comparing the results we found from two search engines, we can see that Yahoo provides a clear
and elaborate idea about Business research. It also provides a related search option. One
important difference is Google provided theoretical results about business research; whereas
Yahoo gave a more or less practical result about the topic like Start your business research andjournals of business research etc.
Quality or quantity?
From the data mentioned above we can conclude that Google provided us more results but
Yahoo provides us fewer results with quality. Besides Google search results can be easily
optimized by popularity which is tough in Yahoo. This step ensures the quality of data found in
Yahoo. Again, we already mentioned Yahoo results are more elaborated and practical. Soconsidering these factors we conclude that Yahoo provides us better information on the very
topic Business Research