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Research & Advanced EngineeringVehicle Interior Technologies
Mark Spingler
Research & Advanced Engineering of Ford Motor Company in Europe
Research & Advanced Engineering
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Research & Advanced EngineeringVehicle Interior Technologies
Mark Spingler
WARD’S Auto Interiors
Conference
May 19th, 2010
Introduction of the
Perceived Quality Toolbox
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Research & Advanced EngineeringVehicle Interior Technologies
Mark Spingler
Customer Relevance of Perceived Quality (JD Power)
*Source: FoE Vehicle Engineering Differs by Market and Segment
Overall Appeal Score Importance*
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Research & Advanced EngineeringVehicle Interior Technologies
Mark Spingler
What is Perceived Quality?
... is the human based evaluation of a product by the sensory inputs cross linked with expectations, experiences, preferences, and cultural factors.
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Research & Advanced EngineeringVehicle Interior Technologies
Mark Spingler
Why do we measure Perceived Quality?
Motivation:
‘We can only methodically improve, what we can measure in a robust and reliable manner’
Ford IOSIS
Efficiently handle communication during the whole product creation process between: Design, Product Development, Supply Base, Launch Team, Manufacturing and vice versa.
Generate better Perceived Quality achieved at lower cost by enhanced efficiency!
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Research & Advanced EngineeringVehicle Interior Technologies
Mark Spingler
Creation of a Perceived Quality Function
Correlation
Y = f (x1, x2, x3, …)
.
.
.
Acquisition of Human Quality Perception
Measurement of Perceived Quality Attributes
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Research & Advanced EngineeringVehicle Interior Technologies
Mark Spingler
How do we measure Perceived Quality
Ford IOSIS
Visual Quality- Gaps- Flushness- Gloss - Colour- Graining- Micro Graining- Visual Harmony
Visual Quality- Gaps- Flushness- Gloss - Colour- Graining- Micro Graining- Visual Harmony
RobotizedUnit forTactility andHaptics
Switch Feel - Force Profile - Torque Profile - Wobble - Friction - Usage Stereotypes - Switch Sound - Switch Harmony
Switch Feel - Force Profile - Torque Profile - Wobble - Friction - Usage Stereotypes - Switch Sound - Switch Harmony
Haptics/Tactility
Orthogonal: Tangential:- Elasticity - Friction & stick-slip (initial & progression) - Roughness (macro & micro)- Recovery Rate - Surface Topography
- Stickiness Other: - Surface temperature feel - Stiffness of components - Moving components
Haptics/Tactility
Orthogonal: Tangential:- Elasticity - Friction & stick-slip (initial & progression) - Roughness (macro & micro)- Recovery Rate - Surface Topography
- Stickiness Other: - Surface temperature feel - Stiffness of components - Moving components
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Research & Advanced EngineeringVehicle Interior Technologies
Mark Spingler
Thank you
for your attention!
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