Representations in music videos

Representations in Music Videos…

Cliona Martin

What is representation?

• How the artist or band is portrayed via music videos and how it portrays other things in it’s video.

Rihanna – We Found Love

Who is being represented in the music video?• A young, rebellious couple – taking drugs,

smoking, stealing


How are they represented?• Young, rebellious, care free, stereo-typed


What does their representation say?• Implies they do not care about other opinions

or thoughts. They are happy with themselves and what they are doing.


Any issues being ‘discussed’?• Sex, drugs, alcohol, smoking, stealing,

gambling


What representational concepts are highlighted?• A female heterosexual portrayed in the video


Who is the representation made by?• The artist - Rihanna


Does the production conform any dominant ideologies?• The production conforms stereotypical ideas

of youth by the media.


Have any stereotypical representations been generated?• Yes, to both characters in the video

Representations in music videos

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