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A social media analysis of

e-commerce industry

February, 2015

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Top 20 e-commerce companies

Brand NameFacebook Twitter

SSI ScoreTotal Fans

No. of fans

engagedFollower Mentions (30 days) Buzz

1 Flipkart 4,393,436 55,270 247,752 15,636 58,417 90.6

2 Snapdeal 3,001,805 33,572 103,510 46,396 62,927 89.6

3 eBay India 3,378,976 86,788 71,751 17,369 17,895 86.7

4 Myntra 2,704,772 7,538 80,589 24,751 30,311 85.3

5 Jabong 3,531,997 44,336 87,974 10,318 10,669 85.1

6 OLX India 5,486,785 11,641 26,753 13,771 13,857 84.4

7 BookMyShowIn 3,978,677 69,625 60,515 8,266 10,634 83.4

8 Amazon India 4,543,419 34,266 71,033 8,644 10,347 83.2

9 Homeshop18 1,567,185 14,105 50,985 26,130 26,912 82.9

10 Junglee.com 5,642,469 6,410 12,847 5,428 7,128 77.2

11 Shopclues 2,322,675 60,194 10,114 5,717 10,218 76.2

12 Goibibo 1,502,569 2,374 10,945 1,480 2,790 67.7

13 FashionandYou 1,382,680 2,789 13,533 723 952 65.3

14 Infibeam 1,036,886 1,638 11,798 1,307 2,305 64.6

15 YepmeShopping 5,908,797 853,849 3,496 363 452 64.4

16 Zovi 845,376 5,293 3,796 2,776 4,878 62.4

17 Cleartrip 963,187 1,384 10,038 641 681 59.3

18 Yatra.com 1,110,349 9,184 13,846 321 322 58.0

19 Indiatimes Shopping 839,941 10,137 14,297 142 378 54.9

20 Expedia 4,969,448 93,697 4,252 203 208 54.6

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Snapdeal has the highest share of voice

Snapdeal23.1%

Flipkart21.5%

Myntra11.1%

Homeshop189.9%

eBay India6.6%

OLX India5.1%

Jabong3.9%

BookMyShowIn3.9%

Amazon India3.8%

Shopclues3.8%

Junglee.com2.6%

Goibibo1.0%

Infibeam0.8%

FashionandYou0.3%

Top 3 players have 51% share of voice

Share of voice among top 20 e-commerce players

Source: Simplify360, February 2014

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Flipkart

Snapdeal

eBay India

Myntra

Jabong

OLX India

BookMyShowInAmazon India

Homeshop18Junglee.com

Shopclues

Goibibo

FashionandYou

Infibeam

YepmeShopping

Zovi

Cleartrip

Yatra.comIndiatimes ShoppingExpedia

(100)

99,900

199,900

299,900

399,900

499,900

599,900

699,900

799,900

899,900

999,900

1,000 1,001,000 2,001,000 3,001,000 4,001,000 5,001,000 6,001,000 7,001,000

No. of

people

engaged o

n F

ace

book

No. of fans on Facebook

Yepme is the clear leader on Facebook Yepme leads both in the no. of fans engaged on Facebook and the total no. of fans on Facebook. Other e-commerce companies have low engagement compared to the leader

Facebook performance comparison

Size of the bubble represents

the %ge of fans engaged

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YepmeShopping

10%

Junglee.com

10%

OLX India

9%

Amazon India

8%Flipkart

7%BookMyShowIn

7%

Jabong

6%

eBay India

6%

Snapdeal

5%

Myntra

5%

Shopclues

4%

Homeshop18

3%

Goibibo

3%

FashionandYou

2%Yatra.com

2%

Infibeam

2%

Cleartrip

2%Zovi

1%

Indiatimes Shoppi

ng

1%

Share of Facebook FansYepme with 5.9 Million fans has the highest share of fans.

E-commerce players Fans

YepmeShopping 5,908,797

Junglee.com 5,642,469

OLX India 5,486,785

Expedia 4,969,448

Amazon India 4,543,419

Flipkart 4,393,436

BookMyShowIn 3,978,677

Jabong 3,531,997

eBay India 3,378,976

Snapdeal 3,001,805

Myntra 2,704,772

Shopclues 2,322,675

Homeshop18 1,567,185

Goibibo 1,502,569

FashionandYou 1,382,680

Yatra.com 1,110,349

Infibeam 1,036,886

Cleartrip 963,187

Zovi 845,376

Indiatimes Shopping 839,941

Facebook Fan Size

Total Facebook fans of the top 20 e-commerce

companies, Data as on February 2015

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236

177

252

167 18

2

455

268

177

114

408

135

128

102

393

32

91

89

62

439

300 3

38

270

353

549

398

454

157

564

232

150

138

104

591

85 96 11

1

84

497

-

100

200

300

400

500

600

700

x 1

0000

2014 2015

Growth of Facebook fans compared to last year

While industry leaders like Flipkart, Snapdeal etc doubled their fan base in one year, Homeshop18,

FashionandYou, Infibeam, Cleartrip, Yatra.com and Indiatimes Shopping has modest growth.

Data of 2014 not available for Goibibo and Expedia, 2014 data as on Jan 2014

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Flipkart

Snapdeal

eBay India

Myntra

Jabong

OLX India

BookMyShowIn

Amazon India

Homeshop18

Junglee.com

GoibiboInfibeam

YepmeShopping

Indiatimes Shopping

-5000

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

(1,000) 49,000 99,000 149,000 199,000 249,000 299,000

Mention

s on T

witte

r

Followers

Snapdeal high on engagement. Flipkart high number of followers on Twitter

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Methodology

Brands considered for the analysis:

A total of 57 e-commerce company is considered for the analysis. Following is the list of companies considered:

Flipkart, Snapdeal, eBay India, Myntra, Jabong, OLX India, BookMyShowIn, Amazon India, Homeshop18,

Junglee.com, Shopclues, Goibibo, FashionandYou, Infibeam, YepmeShopping, Zovi, Cleartrip, Yatra.com,

Indiatimes Shopping, Expedia, Naaptol, Redbus, Koovs, Pepperfry, Fashonara, Ixigo, bewakoof.com, KyaZoonga,

LimeRoad.com, Yebhi, Wego India, The MobileStore, BabyOye, landmarkonthenet, Tradus, HealthKart, Metro Shoes,

Mom & Me, FirstCry, Caratlane, UniverCell, LensKart, Urbanladder, Central Official Page, Inkfruit!, 100bestbuy,

Bluestone, FernsNPetals, Lootore.com, Alma Mater, Ezeego1, GrabMore, AllSchoolStuff, Mybabycart, BookChums,

Kidloo, SunglassesIndia.

For ranking the top e-commerce players, the total number of organic and inorganic mentions, the fan

size on Facebook, the number of people engaged, the number of followers and mentions in the last

30 days were taken into account. Simplify360 Social Index is a weighted average score of all the

above parameters.

Numbers and figures in the report is as on February 2015.

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Simplify360, is a leading social business intelligence firm.

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