Report Business Plan 1st Destination Bowling Center

1ST DESTINATION BOWLING CENTRE

CHAPTER 1: INTRODUCTION

1.1 Introduction of the product

Our product’s name is Mulitifunction Recycle Bin. The idea of the name comes from

our partner’s brainstorming. We take about three to four days to decide the best name of our

product. We think Multifunction Recycle Bin is the best name and it is suit with our soul. Our

group partner’s is Masturina binti Hamdan, Nor Hajasmira Binti Jaafar, and Nur Fatihah Binti

Mat Seman.

Multifunction Recycle Bin is one of the dustbins that has three function for user to

distinguish the garbage. So, user can throw the garbage based on the colour of the dustbin.

Blue colour is for paper, Chocolate colour is for glass and Orange colour is for aluminium.

Before we create this product, we need to buy the materials which are dustbin, wheel,

paint, brush, net and decorative. It takes a few days to finish up this product. We were

already found the cheap cost of the material in order to create an innovation product with

lowest cost.

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1.1.2

1.1.3 Industry Profile

The sports business means many different things to different people. This is a truly

global industry, and sports stir up deep passion within spectators and players alike in

countries around the world. To one person, sports are a venue for gambling; to another, they

are a mode of personal recreation and fitness, be it skiing, cycling, running or playing

tennis. To business people, sports provide a lucrative and continually growing marketplace

worthy of immense investments. To athletes, sports may lead to high levels of personal

achievement, and to professionals, sports can bring fame and fortune. To facilities

developers and local governments, sports are a way to build revenue from tourists and local

fans. Sports are deeply ingrained in education, from elementary through university

levels. Perhaps we cannot state with confidence that sports enrich the lives of all of us, but

they certainly entertain a huge swath of the world’s population. In addition to economic

impact, the largest single effect that sports create is that of gripping entertainment: hundreds

of millions of fans around the globe follow sports daily, whether via radio, television, printed

publications, online or in person, as spectators or participants.

References:

(http://www.plunkettresearch.com/sports-recreation-leisure-market-research/industry-and-

business-data)

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http://www.plunkettresearch.com/sports-recreation-leisure-market-research/industry-and-business-data

http://www.plunkettresearch.com/sports-recreation-leisure-market-research/industry-and-business-data


1.1.4 Location Business

FIGURE 1.1.4.1: MAP OF KOK LANAS

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*We are here.

1st DESTINATION BOWLING CENTER


FIGURE 1.1.4.2: MAP OF THE LOCATION OF 1ST DESTINATION BOWLING CENTER

1.1.5 Date of Business Commencement

15TH January 2016.

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*We are here.

1st DESTINATION BOWLING CENTER


1.1.6 Factors Selecting Business

I. High Demand

In Kelantan, there are only three bowling center which are located in Billion Kota Bharu,

Kompleks Sukan Perdana Kota Bharu and Kota Bharu Mall. So, from our research and

observation, we have decided to open a new bowling center at Kok Lanas, Kota Bharu.

When demand from customers was exceed from supply, it will cause many customers

cannot play it, so it make customers refuse to go again there because of frustration for the

services and lack of chance to play bowling. Other than that, it will waste their time for certain

people that live too far from the center. So when we operate this center, it will help and

overcome this problem where it is located at strategic places especially for students and

publics from Machang, Jeli, Bachok, Pasir Puteh. Students and publics from Kota Bharu also

can join us. In addition, in our bowling center, there are also having dry café that provide

sweet corn and fruit juice, so customer can buy our products when they are there.

II. Interest

As we known, not all people like to do outdoor sport because of many reasons. They

prefer more to do indoor sport. Same with bowling sport, many people especially teenagers

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like to play because it is more relaxes and cool. Not only for teenagers but family also like to

spend their leisure time to play bowling. When we compare to futsal, female have a problem

because not all can play it because it more aggressive and prefer to male, so they choose to

play bowling because it suit with their heart and soul. In the other hand, interest is one of the

important factors to students and publics in order to choose to spend their leisure time and

make it as one of their hobbies. Nowadays, students always follow the trends so to ensure

that they are not left behind, we are provide something that match with their interest such as

cyber café and apparel boutique.

III. Less of competitor.

There are only three bowling center in Kelantan that are higher competitiveness and have

been known with others which are located in Billion Kota Bharu, Kota Bharu Mall and

Kompleks Sukan Kota Bharu. So, when there are only three centers in Kelantan that higher

competitiveness, the competitor is less. It will ease for us to establish the bowling center

when less of competitor in the area. Normally, bowling center are located in town center

which are people always crowded in town center especially during holidays. So, when we

build this bowling center at Kok Lanas, the competitor of the bowling is quite less if

comparing to them. Besides on that, it also less of the competitor with other sport such as

futsal, football and snooker because bowling is one of the indoor games that suitable for both

male and female.

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1.1.7 Future Prospect of Business

I. To make a renovation on our floor

Our prospect future is we want to make a renovation on our floor. We want to change

plaint color to be more aggressive to attract more new customers and to improve loyal

customers. For the dry cafe, we want to add the new menu such as western food and our

new recipe. We also want to renew our ladies and gent room to make customers more

comfortable. We will always change the perfume to ensure that the customer feel the

differences that we will make. For prayer room, we also want to make a renovation and we

want to add a space for reading. In addition, we want to add the clothes of pray. So, the

customers will not take a long time to wait their turn to pray.

II. Build our own buliding

Other than that is we would like to build our own building and also add new branch in

other town such as at Bachok, Tumpat and Jeli. The reason why we choose those places in

order to open new branch in the future because we want to develop the rural area to ensure

the urban and rural area is same in the development. Besides that, we want to introduce to

rural area citizen the trend that must they follow, so that they will not miss the changing.

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III. To add more floors for other outlet

In addition, we also want to add more floors for other outlet such as spa, snooker room,

gymnasium and mini boutique. For the mini boutique, we will always follow the new trend

from day to day but it will suit for our culture. Meaning that, we will always update and deal

with the supplier about the latest trends from day to day. We choose these outlets because

we believe in the future people will be more concern toward healthy and beauty life.

Nowadays people already concern about it but there are still have people that do not care

and do not take it as important for their life, so for future it will be 99% mostly people that will

concern about it.

IV. Add new product

The last one is, we also want to add new product. We will not focusing on one products

only. We will add the products where that product is different from other company. So that,

we can market the product when it is become popular in other country in order to promote

the product to such country that are have develop such as Brunei, Singapore, China and

Japan. These countries are already developed if compared to our country. The product that

we want to add is the product that we produce on our own. Examples of the products that we

want to add are ice- cream, loan services and cosmetics. These products can help our

company to run the profit.

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1.2 PURPOSE OF BUSINESS

I. This business plan is prepared by 1st Destination Bowling Center for the purpose of

obtaining working capital, loan from BIMB for the amount of RM 2.5

million. .

II. This business plan is prepared by 1st Destination Bowling Center as a guideline for

the managing the purpose venture.

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1.3 COMPANY BACKGROUND

Name of the Company : 1st DESTINATION BOWLING CENTER

Business Address : Tingkat 3, Pasaraya Econjaya Kok Lanas Sdn Bhd,

Lot 402-411 Jalan Kuala Krai, 16450 Kota Bahru.

Correspondent Address : [email protected]

Telephone Number : 09-7252490

Form of Business : Partnership

Main Activities : i. Bowling Sport

ii. Dry cafe

Date of Commencement : 15th January 2016

Date of Registration : 1st August 2015

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Registration Number : DCC 4111

Name of Bank : BIMB

Bank Account Number : 030344400065650

1.4 OWNER/PARTNER’S BACKGROUND

NOOR AMIRA BINTI RAMLI

Identity Card Number : 820630-03-6000

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Permanent Address : No. 10, Jalan Joran 1/24A, 40000 Shah Alam,

Selangor.


Telephone Number (HP) : 013-4383794

Date of Birth : 30th June 1982

Age : 30 Years Old

Marital : StatusMarried

Academic Qualification : Degree (BBA) in Islamic Banking UiTM, 2003

: Diploma in Banking UiTM, 2000.

Course Attended : Organizational Behavior

: Entrepreneurship

Skill : Have a commitment to the ideas of quality and equity in

dealing healthcare.

: Have the ability to challenge the way are and find better

alternatives.

: Honesty and fairness in dealing with other people.

: Willingness to work with others and respect their view.

Experience : President of Koperasi Siswa UiTM Machang Bhd for the

year 2001-2002

Present Occupation : Work as a businesswoman.

Previous Business : Gold, diamond, silver, and pearl business.

Experience

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mailto:[email protected]


NOR HAJASMIRA BINTI JAAFAR


Permanent Address : No. 6 Jalan Ceria 3/6, Taman Universiti Indah, 43300 Sri

Kembangan, Selangor.



Date of Birth : 10th June 1980

Age : 32 Years Old

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Marital Status : Married

Academic Qualification : Degree (BBA) in Islamic Banking, UiTM, 2003

: Diploma in Business Management, UiTM, 2000

Course Attended : Human Resources

: Organizational Behavior

Skills : Have a commitment to the ideals of quality and equity in

dealing healthcare.

: Have the ability to challenge the way are and find better

alternarives.

: Honesty and fairness in dealing with other people.


Experiences : Vice President for the Majlis Perwakilan Pelajar Uitm

Kampus Machang for the year 2002.

Present Occupation : Work as a Head Master at Sekolah Menengah

Kebangsaan Kandis, Bachok Kelantan.

Previous Business : Owner of boutique business at Boutique Collections Ajas

Experience

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.

NUR IFFA RINI BINTI W.SHAIDI


Permanent Address : No. 11, Jalan Kenanga 4 20/26B, 40000 Shah Alam,

Selangor.



Date of Birth : 12 December 1983

Age : 29 Years Old

Marital Status : Married

Academic Qualification : Degree (BBA) in Finance UiTM 2005.

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: Diploma In Business Study UiTM 2003.

Course Attended : Finance

: Marketing

Skills : Have a desire to get things done.


: Strengthen to do research on public.

: Efficient in speak and write.

: Have various communication skills.

Experiences : President of Publicity and Multimedia of Economic Club

UiTM (2003).

Present Occupation : Work as a Manager of First Lady Boutique, Kota Bharu

Kelantan.

Previous Business : Open Spa and Salon at Kuala Lumpur.

Experience

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SITI MAINI BINTI MOHAMED


Permanent Address : Lot 52, Taman Sentosa 1, 71800 Nilai, Negeri Sembilan.



Date of Birth : 4 October 1985

Age : 27 Years Old

Marital Status : Single

Academis Qualification : Degree (BBA) in Finance UITM 2008.

: Diploma in Business Study UiTM 2006.

Course Attended : Finance

: Marketing

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Skills : Being confident with numbers.


: Honesty and fairness in job.

: Have various communication skills.

Experiences : President of Publicity and Multimedia of Economic Club,

UiTM (2003).

Present Occupation : Work as a Manager of Interior Designer at Ilham

Company, Kuala Lumpur.

Previous Business : Manager at Hotel Intan Perdana.

Experiences

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1.5 LOCATION OF THE BUSINESS

Our business location is located at Tingkat 3, Pasaraya Econjaya Kok Lanas Sdn

Bhd, Lot 402-411 Jalan Kuala Krai, 16450 Kota Bharu, Kelantan.There are a few reasons

why we choose that location. First of all is because of the physical location. The location is

adjacent to the main roads which is it is suit to us to operate our business area it. This is

because our target market will see the 1st Destination Bowling Centre. So, people will always

full when it is located on that area especially on holiday. Besides that, students can spent

their leisure time at the Destination Bowling Centre. In the other hand, publics which are kids,

teenagers and also adults can hang out at there.

In Kelantan, there are only two bowling center that are famous which are in Kota

Bharu Mall and Kompeks Sukan Kota Bharu. So, if we built it around Kok Lanas, peoples

around Jeli, Kuala Krai, Tanah Merah, Machang and other small town will just go to Kok

Lanas to playing bowling. It will not make they feel trouble to go there because the location is

quite near compare to the Kota Bharu. Kok Lanas is one of the development towns. So, any

needs that they want, they can find it around Kok Lanas towns.

We have decided to hire purchase the third floor of Pasaraya Econjaya Kok Lanas.

So, we will make some renovation to give it looks better and more satisfied to us and our

customers. We can choose our own design in order to decorate the buildings to make it more

cheerful in order to attract the people to entry in our bowling center. In case there are any

problems with our floor, we can repair it as soon as possible. The sizes of the floor are quite

large. The floor can be divided by two. 2 over 3 can be bowling center and 1 over 3 can be

dry cafe.

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In addition, the basic amenities that we have provided at our floors are water,

electricity, telephone lines, toilet, prayer room and Wi-Fi. So, these basic amenities can make

people comfort to stay in it. This is because people will ease to serve their self by having

these basic amenities if they stay for long time.

CHAPTER 2: ADMINISTRATION PLAN

2.1 Vission and Mission

2.1.1 Vision

To be the best bowling center company in Kelantan and in Malaysia. We also

offer delicious and “halal” food to our customers.

2.1.2 Mission

To open more branches.

To become more efficient in business operation as a way to increase

productivity.

To expand our branch to another town within 5 years.

2.1.3 Objectives

To gain the profit in the business for the short and long duration.

Our aim is to have happy customers with our product and service.

To give the satisfaction to the potential customers.

To get the higher sales forecast demand in bowling center business.

To get the exposure in making business trading and get more sales, must

increase profits and to cut costs.

2.1.4 Goal

To run a profitable operation, this typically means increasing revenue while

limiting expenses.

To become more efficient in business operation as a way to increase

productivity.

To achieve the high performance results in the management and give

satisfactions to the potential customers.

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2.2 Organization Chart

ORGANIZATIONAL CHART OF 1st DESTINATION BOWLING CENTER

GENERAL MANAGERNOOR AMIRA BT RAMLI

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HUMAN RESOURCE FINANCE MANNAGER MARKETING MANAGER MANAGER SITI MAINI BT MOHAMED. NUR IFFA RINI BT

NOR HAJASMIRA W.SHAIDI.

BT JAAFAR.

2.3 Manpower Planning

POSITION NUMBER OF STAFF

General Manager 1

Human Resources Manager 1

Marketing Manager 1

Finance Manager 1

Operation Manager 1

Technician 2

Security 2

Cleaner 4

Waiter 2

Chef 2

Cashier 4

Table 2.3: Manpower Planning

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2.4 Schedule of Task and Responsibilities

POSITION MAIN TASK

General Manager Decide on the organization objectives, policies

and programs and set standards and targets.

Assess the performance of the organization and

its activities.

Consult with staff and review their

recommendations and reports.

Human Resources Manager Recruitment.

Performance Appraisal.

Managing Carrier Growth of

employees/promotion

Marketing Manager To carry out proper analysis on the market

research data.

To develop and maintain customer relations.

Managing and coordinating with the third party

advertising and marketing agencies.

Finance Manager To review financial statements, sales report,

purchase track and keep a track of the same.

To play an active role in purchase negotiations.

To conduct regular audits.

Operation Manager Oversee activities directly related to making

products or providing services.

Direct and coordinate activities of businesses or

departments concerned with the production,

pricing, sales, or distribution of products.

Technician Determine, identify and troubleshoot technical

problems relating to software and hardware.

Install and configure software programs and

applications.

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Ensure quality hardware and software support for

end-users.

Security Monitoring Activity.

Investigate Alarms.

Determining Criminal Activity.

Cleaner Collecting rubbish

Vacuum cleaning, polishing, sweeping, dusting.

Replenished paper towers, toilet paper, soap,

etc. as necessary.

Waiter Serve foods and drinks to the customers.

Cares about customer satisfaction.

Chef Cook our product based on our own recipes.

Concern about customers need and want.

Concern about quality of products.

Cashier Handle counter with the good manner.

Sell socks.

Handle the shoes requirement.

Handle the café.

Table 2.4: Schedule of Task and Responsibilities

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2.5 Schedule of Remuneration

POSITION NO. MONTHLY

SALARY

(RM)

EPF

CONTRIBUTION

(13%) (RM)

SOCSO

(2%) (RM)

AMOUNT

General Manager 1 4000 520 80 4600

Human Resources

Manager

1 3000 390 60 3450

Marketing Manager 1 3000 390 60 3450

Finance Manager 1 3000 390 60 3450

Operation Manager 1 3000 390 60 3450

Technician 2 1800 234 36 2070

Security 2 1800 234 36 2070

Cleaner 4 3600 468 73 4140

Waiter 2 1800 234 36 2070

Chef 2 1800 234 36 2070

Cashier 4 3600 468 72 4140

Table 2.5: Schedule of Remuneration

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2.6 List of Office Equipment

ITEM QUANTITY PRICE PER UNIT(RM)

TOTAL COST(RM)

Office Furniture 1 3500 3500

Personal Computer 4 1500 6000

Air Conditioner 4 1500 6000

Printer 2 250 500

Office Renovation - - 10000

Circuit Closed

Television

2 2500 5000

Table 2.6: List of Office Equipment

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2.7 Administration Budget

ITEMS FIXED ASSET (RM) MONTHLY EXPENSES (RM)

OTHERS EXPENSES (RM)

Furniture and Fittings 3500 - -

Salaries - 34960 -

Rental Expenses

Deposit

- - 20000

Registration and

Licensing

2500

Table 2.7: Administration Budget

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CHAPTER 3: MARKETING PLAN

3.1 Product and services

3.1.1 Packages

We will serve four packages that are for single, couple, family and drink serve. For

single package, the price is RM 7. For couple, the price is RM 15. While, for family the price

that we have set for them is about RM 25. For drink serve packages, the price will add about

RM 3 for each packages but it is maximum for four people only. Based on the packages that

we will serve, each of them are different specialties. Every package has its own seat. One

packages is about include tickets, shoes, socks, fruit juice and sweet corn.

3.1.2 Cafe

We will provide dry cafe for our customers. In our dry cafe, there are two products

which are fruits juice and hot sweet corn. There will made by our own recipes.

3.1.3 Wi-Fi

Wi-Fi will be available at our bowling center. Wi-Fi is very important to be a value

added to our business because we must to follow our trends and customer needs and wants.

3.1.4 Online Reservation

In our business, there is also having online reservations where it is for customers

who are wants to book the tickets for bowling games. Since we have the online reservation, a

few of customer that do not have much time, they do not have to queue to buy the tickets but

can just come and play it only.

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3.2 Target Market

Our target market is based on ages. There are kids, teenagers and adults.

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3.3 Market Size

Target Market Percentages Expected Purchased Per

Month (RM)

Expected Purchased Per Year

(RM)

Kids 25% 3628.8 108864

Teenager 40% 5806.08 174182

Adult 35% 5080.32 152410

Table 3.3: Market Size

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3.4 Competition

3.4.1 Pacific Bowl

STRENGTHENESS WEAKNESSES

The bowling center located at strategic place

that is town center.

Less of promotion.

The price is reasonable. Only teenagers have interest on bowling.

The bowling center is in the mall. Do not have Wi-Fi.

Table 3.4.1: Pacific Bowling

3.4.2 Perdana Bowl

STRENGTHENESS WEAKNESSES

Long time established. The distance is too far from town center.

Have loyal customers. The bowling center is in a small mall.

Have an attracted promotion. Less of customers.

Table 3.4.2: Perdana Bowling

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3.5 Market Share

3.5.1 Bowling market share at Kelantan before 1st Destination Bowling Center enter the

industry.

COMPETITOR PERCENTAGE (%)

Pacific Bowl 60

Perdana Bowl 40

Table 3.5.1: Market Share at Kelantan before 1st Destination Bowling Center enter the industry.

60%

40%

The Percentage (%) Before 1st Destination Bowling Center Enter The Industry.

Pacific BowlPerdana

Chart 3.5.1: The Percentages before 1st Destination Bowling Center Enter The Industry.

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Table 3.5.1 and chart 3.5.1 above show about bowling market share before 1 st

Destination Center enter the market. The market has been monopoly by the Pacific Bowl

which has 50% of market share. Next is Perdana which is having 40%.

3.5.2 Bowling market share at Kelantan after 1st Destination Bowling Center enter the

industry.

COMPETITOR PERCENTAGE (%)

Pacific Bowl 50

Perdana Bowl 25

1st Destination Bowling Center 25

Table 3.5.2: Market share at Kelantan after 1st Destination Bowling Center enter the industry.

50%

25%

25%

The Percentage (%) After 1st Destination Bowling Center Enter The Industry.

Pacific Bowl Perdana 1st Destination Bowling Center

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Chart 3.5.2: The Percentages after 1st Destination Bowling Center Enter The Industry.

Table 3.5.2 and chart 3.5.2 above show the percentages of bowling market share

after our bowling center, 1st Destination Center enter the industry. The competitor as follow,

first Pacific Bowl is 50%, while Perdana Bowl is 25%. Our bowling center was achieving 25%

of the market. The largest monopoly is still Pacific Bowl.

3.6 Sales Forecast 1ST DESTINATION BOWLING CENTER

3.6.1 Sales Forecast for First Year of 1st Destination Bowling Center

YEAR MONTH SALES FORECAST (RM)

1 January 142000

February 147800

March 147250

April 146150

May 142000

June 143500

July 163800

August 159500

September 149200

October 161750

November 142100

December 161900

Table 3.6.1: Sales Forecast for First Year of 1st Destination Bowling Center

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1 2 3 4 5 6 7 8 9 10 11 120

20000400006000080000

100000120000140000160000180000

Sale Forecast for the First Year of 1st Desti-nation Bowling Center.

Column1

RM

Month

Chart 3.6.1: Sales Forecast for the First Year of 1st Destination Bowling Center

Table 3.6.1 and chart 3.6.1 above show the sale forecast for bowling, cafeteria and

sock of the 1st Destination Bowling Center for the first year. For the first month it is operate

which is in January the sale are not too much because it is still new in the market which is

RM 142000. Then for next month sale increased to RM 147800 and decreased back on in

May, RM 142000 and June, RM 143500 due to the university and polytechnic students on

semester breaks. After the students begin a new semester, the sales were increases to RM

146150.

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3.6.2 Sales Forecast for Bowling

YEAR MONTH SALES FORECAST(RM)

1 January 85000

February 90500

March 89800

April 87000

May 85000

June 85900

July 104000

August 99000

September 88000

October 100200

November 85100

December 100100

Table 3.6.2: Sales Forecast for Bowling

1 2 3 4 5 6 7 8 9 10 11 120

20000

40000

60000

80000

100000

120000

Sale Forecast for the First Year of 1st Destination Bowling Center.

Column1

RM

Month

Chart 3.6.2: Sales Forecast for Bowling

Table 3.6.2 and chart 3.6.2 above show the sale forecast for bowling of the 1 st

Destination Bowling Center for the first year. For the first month it is operate which is in

January the sale are not too much because it is still new in the market which is RM 85 000.

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Then for next month sale increased to RM 90 500 and decreased back on in May, RM 85

000 and June, RM 85 900 due to the university and polytechnic students on semester break.

After the students begin a new semester, the sales increases to RM 104 000.

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3.6.3 Sales Forecast for Cafeteria


1 January 45000

February 45200

March 45300

April 47000

May 45000

June 45500

July 47500

August 48000

September 48500

October 48800

November 45000

December 49000

Table 3.6.3: Sales Forecast for Cafeteria

1 2 3 4 5 6 7 8 9 10 11 120

10000

20000

30000

40000

50000

60000


Column1

RM

Month

Chart 3.6.3: Sales Forecast for Cafeteria

Table 3.6.3 and chart 3.6.3 above show the sale forecast for cafeteria which is the

products are sweet corn and fruit juice of the 1st Destination Bowling Center for the first year.

For the first month it is operate which is in January the sale are not too much because it is

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still new in the market which is RM 45 000. Then for next month sale increased to RM 45 200

and decreased back on in May, RM 45 000 and June, RM 45 500 due to the university and

polytechnic students on semester break. After the students begin a new semester, the sales

increases to RM 47 500.

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3.6.4 Socks


1 January 12000

February 12100

March 12150

April 12150

May 12000

June 12100

July 12300

August 12500

September 12700

October 12750

November 12000

December 12800

Table 3.6.4: Sales Forecast for Socks

1 2 3 4 5 6 7 8 9 10 11 120

2000400060008000

100001200014000


Column1

RM

Month

Chart 3.6.4: Sales Forecast for Socks

Table 3.6.4 and chart 3.6.4 above show the sale forecast for cafeteria which is the

products are sweet corn and fruit juice of the 1st Destination Bowling Center for the first year.

For the first month it is operate which is in January the sale are not too much because it is

still new in the market which is RM 12 000. Then for next month sale increased to RM 12 100

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and decreased back on in May, RM 12 000 and June, RM 12 100 due to the university and

polytechnic students on semester break. After the students begin a new semester, the sales

increases to RM 12 300.

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3.7 Marketing Strategies

Marketing strategies are needed in order for the business to run as planned. The

strategies are formulated based on the product to be offered, the price to be charged and the

promotion and distribution required to achieve the forecasted sales.

3.7.1 Product

3.7.1.1 Brand

1ST DESTINATION BOWLING CENTER’S logo is distinct as SPIRIT, ENERGETIC

and PLAYFUL with color elements that are eye catching. For bowling, sweet corn and fruit

juice are amazing, attracting, and delicious; it means customers will come again for the next

time. The branding of our dry café product is ‘sweet-sweet’, which is sweet, delicious, and

freshness; it means how nice which are fun and easy to remember.

3.7.1.2 Quality

To achieve high quality, we make sure our product is made by our own recipe. Our

product will be durable as long as put in the storage that has been provided. To maintain the

fresh of the fruit, we put them in the refrigerator.

3.7.1.3 Packaging

We are use the cup to pack our product to serve to customers. Customers can

choose the size of cup with their interest. We also provide plastic bag.

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3.7.2 Price

One of our strategies is to price. We have given a very suitable price than our

competitors. The differences in term of price can be look as below:

BOWLING CENTER TICKET PRICE (RM)

Pacific Bowl RM 7

Perdana RM 6

1st Destination Bowling Center RM 7

Table 3.7.1: The Comparison of Price between Competitors

We put the ticket prices as low as RM 7.00 which is same with Pacific Bowl. It

followed by Pearl Bowl that put price at RM 6.00.

3.7.3 Place

Manufacturer customers.

We are a company that provides services to customers that are not using the

services of middlemen. We buy the raw materials and supply it directly to our customers. We

are also provides our own product to our customers which are sweet corn and fruit juice that

are uses by our own. We just only buy the raw material.

43


3.7.4 Promotion

3.7.3.1 Business Card

Figures 3.7.3.1: Business Card

This is 1st Destination Bowling Center business card. Our company usually gives this

business card to our regular customers and our new customers. It makes it easy to contact

and with us. Our business card was including name of our company, our address, telephone

number, and also our correspondent address. Our logo also include at there.

44

1ST DESTINATION BOWLING CENTERTINGKAT 3, PASARAYA ECONJAYA KOK LANAS SDN BHD, LOT 402-411

JALAN KUALA KRAI, 16450 KOTA BHARU, KELANTAN.NO. TEL: 09-7252490

E-MAIL: [email protected]

NOW WILL BE OPEN ON 15 JAN 2016

Everyday open 10.00 A.M – 10.00


3.7.3.2 Banner

1ST DESTINATION BOWLING CENTERTingkat 3, Pasaraya Econjaya Kok Lanas Sdn Bhd Lot 402-411,

Jalan Kuala Krai,16450 Kota Bahru.NO. TEL: 09-7252490

Figure 3.7.3.2: Banner

This is the banner for our Bowling Center. The banner is used to promote our

Bowling Center to our target market. It also used to attract the new customer to come to our

Bowling Center. We put 35 banners around our target market area.

3.7.3.3 Signage

45

HURRY UP!!!GET THE LOWEST

PRICE AT RM7.00/GAME


The theme color of signage is orange. It is because we believe this color will attract

publics to be our customers. The signage was put front of the 1st Destination Bowling Center

building.

3.7.3.3 Flyer

46

1ST DESTINATION BOWLING CENTERTINGKAT 3, PASARAYA ECONJAYA KOK LANAS SDN BHD, LOT 402-411 JALAN KUALA

KRAI, 16450 KOTA BHARU, KELANTAN.NO. TEL: 09-7252490

E-MAIL: [email protected]

SUNDAY - SATURDAY 10.00 A.M – 10.00 P.M



Figure 3.7.3.4 Flyer

Our flyer is consisting of name of bowling center, address, office hour, phone number,

correspondent address, logo, and also our product that available there. This is one way in

order to attract customer.

3.7.3.4 Signboard

47

EVERYDAY (10 A.M – 10 P.M)

SWEET CORN & FRUIT JUICE

ALSO AVAILABLE AT

HERE

RM7/GAME

1ST DESTINATION BOWLING CENTERTINGKAT 3, PASARAYA ECONJAYA KOK LANAS SDN BHD,

LOT 402-411 JALAN KUALA KRAI, 16450 KOTA BHARU, KELANTAN.

NO. TEL: 09-7252490E-MAIL:[email protected]



Figure 3.7.3.5 Signboard

Our signboard is consisting the distance, name of our bowling center, address,

telephone number and correspondent address. We will put our signboard about 3 signboard

in everywhere to make publics were influenced to go to our bowling center.

3.7.3.5 Online

48

500 METRE1ST DESTINATION BOWLING CENTER

TINGKAT 3, PASARAYA ECONJAYA KOK LANAS SDN BHD, LOT 402-411 JALAN KUALA KRAI, 16450 KOTA BHARU,

KELANTAN.NO. TEL: 09-7252490

E-MAIL:[email protected]



I. Facebook : 1st destination.bowlingcenter@facebook,com

II. Blog : 1st Destination Bowling Center Kok Lanas

To follow the nowadays trends, we also provide facebook and blog to promote our

service and product. We believe that online promotion will be a best way that will make our

bowling center will known by publics. In our online promotion, we will insert all of our

information about our services and our products.

\

3.8 Marketing Budget

49

mailto:1st%20destination.bowlingcenter@facebook,com


ITEMS FIXED ASSETS

EXPENSES (RM)

MONTHLY

EXPENSES (RM)

OTHER EXPENSES

(RM)

Banner 5250

Signage 1500

Signboard 1500

Flyer 200

Business Card 200

Online 200

Grand Opening 5000

Table 3.8: Marketing Budget

CHAPTER 4: OPERATION PLAN

50


4.1 Process Flow Chart for Bowling

Lane maintenance

\

Clean the ball and pin

Inspection of quality of equipment

Greet the customer

Receive payment from the customer, serve the shoes.

Customer play the game

Customer return the shoes

51


Inspection the equipment list

Movement of equipment at the store

Keep equipment at the store.

Figure 4.1.1 : Process flow chart for Bowling

4.1.2 Flow Chart for Dry Cafe

52


Greet the customers

Receive order from customers

Get the right size of cup sweet corn and fruit juice

Select sweet corn and put into the suitable plastic bag

Check next item being ordered

Get the right size cup as ordered

53


Fill cup with drink order

Check order list to verify all ordered items are included

Received payment and give foods to customers

Movement of sweet corn and fruit juice to store

Sweet corn and fruit juice are store in the storage area.

Figure 4.1.2 : Process Flow Chart for Cafe

54


4.2 Operation Time

DAY TIME OPEATION/ACTIVITY HOUR

Monday - Saturday 9.00 a.m – 10.00 a.mOpening time, lane

maintenance / clean bowling

ball, pin and cafe

preparation.

1

10.00 a.m – 10.00 p.m Serve the customer 12

10.00 p.m – 12.00 p.m Closing time 2

*Closed: Hari Raya, Hari Pekerja, Hari Agung, Hari 1 Malaysia.

55


4.3 Material Requirement

4.3.1 Material requirement for Bowling Yearly

ITEMS QUANTITY REQUIRED

SAFETY STOCK

PRICE PER UNIT (RM)

TOTAL PURCHASE (RM)

SUPPLIER

Bowling Ball 200 10 140 29400 Nazri Proshop Bowler

Pin 72 5 80.00 6160 Nazri Proshop Bowler

Shoes 200 - 99 19800 Al-Ikhsan

Socks 3600 - 1.00 3600 Al- Ikhsan

Table 4.3.1: Material requirement for Bowling Yearly

4.3.2 Material Requirement for Café Weekly

ITEMS QUANTITY REQUIRED

SAFETY STOCK

PRICE PER UNIT (RM)

TOTAL PURCHASE (RM)

SUPPLIER

Corn 28 kg 5 kg 12.00 396.00 Tesco

Sugar 28 kg 2 kg 2.50 75.00 Tesco

Straw 7 pack 1 pack 10.00 80.00 Tesco

Fruit Juice Cup

7 pack 1 pack 10.00 80.00 Tesco

Corn Cup 7 pack 1 pack 10.00 80.00 Tesco

Milk 21 tin 5 tin 2.50 65.00 Tesco

Fruits 23kg 2kg 4.00 100.00 Tesco

Butter 2 kg 1 kg 3.00 9.00 Tesco

Salt 1 pack 1 pack 0.50 1.00 Tesco

Table 4.3.2: Material Requirement for Cafe Weekly

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4.4 Manpower Requirement

POSITION NO. JobStatus

MONTHLYSALARY

(RM)

EPFCONTRIBUTION

(13%) (RM)

SOCSO(2%) (RM)

AMOUNT(RM)

General

Manager

1 Permanent 4000 520 80 4600

Human

Resources

Manager

1 Permanent 3000 390 60 3450

Marketing

Manager

1 Permanent 3000 390 60 3450

Finance

Manager

1 Permanent 3000 390 60 3450

Operation

Manager

1 Permanent 3000 390 60 3450

Technician 2 Permanent 1800 234 36 2070

Cashier 2 Permanent 1800 234 36 2070

Security 4 Permanent 3600 468 73 4140

Cleaner 2 Permanent 1800 234 36 2070

Chef 2 Permanent 1800 234 36 2070

Waiter 4 Permanent 3600 468 72 4140

Table 4.4: Manpower Requirement

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4.5: Machine and Equipment

ITEMS PRICE PER UNIT (RM)

NO. OF EQUIPMENT

TOTAL COST (RM)

SUPPLIER

Set Chair and Table

500 6 3000 G-ORANGE

Cashier Machine

1250 2 2500 CASIO

Lane Bowling 130 000 12 1560000 Mega Lane

Bowling Center

Printer 250 2 500 MONALIZA

Personal Computer

1500 4 6000 MONALIZA

Screen 1199 6 7194 SAMSUNG

Coffee Table 300 3 900 G-ORANGE

Water Dispenser

899 1 899 PANASONIC

Sinki 200 2 400 G-ORANGE

Blender 100 2 200 PANASONIC

Corn Steamer 500 1 500 PANASONIC

Air conditioner 1500 4 6000 G-ORANGE

Sofa 1500 3 4500 G-ORANGE

Refrigerator 1000 1 1000 PANASONIC

Circuit Closed Television

2500 2 5000 G-ORANGE

Cupboard 300 1 300 G-ORANGE

Table 4.5: Machine and Equipment

58


4.6 Operations Layout Plan

Figure 4.6.1: Overall Layout

Figure 4.6.2: Cafe Layout

59


4.7 Location

Tingkat 3, Pasaraya Econjaya Kok Lanas Sdn Bhd, Lot 402-411 Jalan Kuala Krai,

16450 Kota Bahru.

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4.8 Production Planning

Calculation of Output

i. Bowling

Average sales forecast per month = RM 91633.33

Price per game = RM 7

Total amount of output per month = RM 13090

If the number of working days per month is 30 days, the amount of output to be produce per

day is:

RM 13090 / 30 days = 436 units.

ii. Cafetaria

Average sales forecast per month = RM 46650

Price per buy = RM 5



day is:

RM 9930 / 30 days = 331 units.

iii. Sock.

Average sales forecast per month = RM 12296

Price per rent = RM 5



day is:

RM 6148 / 30 days = 205 unit.

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4.9 Operations Overhead

Forecasting for a month:

ITEMS OPERATION OVERHEAD (RM)

Electricity Bills 2000

Water 100

Telephone 200

Wi-Fi 400

Petrol 300

Rent 20000

Salary 34960

Shoes Repair and Maintenance 500

Marketing and Promotions 8850

Depreciation 318859

Deposit for Rent 20000

Table 4.9: Operation Overhead

62


4.10 Operations Budget

ITEM FIXED ASSET MONTHLY EXPENSES

OTHERS EXPENSES

Raw materials 3544

Salary + EPF +

SOCSO

184000

Maintenance 5000

Utilities 2700

Other Expenses 5000

Total 24044 189000

Table 4.10: Operation Budget

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5.0 FINANCIAL PLAN

NAME OF BUSINESS/COMPANY 1st DESTINATION BOWLING CENTER

BUSINESS ENTITY 2 1 = Private Limited Company 2 = Partnership 3 = Sole Proprietorship TYPE OF BUSINESS 3 1 = Manufacturing 2 = Trading 3 = Service

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ADMINISTRATION BUDGET

Particulars F.Assets Monthly Others Total

Fixed Assets*

Land & Building - -

Furniture and Fitting

3,50

0 3,500

Deposit - -

- -

- -

Working Capital

Salaries 17,400 17,400

Rental 20,000 20,000

- -

Renovation 10,000 10,000

- -

- -

- -

Other Requirements

Deposit 20,000 20,000

Registration &

Licences 2,500 2,500

Insurance & Road

Tax - -

Other Expenses - -

Total 3,500 47,400 22,500 73,400

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MARKETING BUDGET


Fixed Assets*

Banner

3,50

0 3,500

Signboard &

Signage

2,50

0 2,500

Working Capital

Business Card 200 200

Flyer 200 200

- -

- -

- -

Other Requirements

Deposit - -

Registration &

Licences - -

Insurance & Road

Tax - -

Other Expenses 4,000 4,000

Total 6,000 400 4,000 10,400

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OPERATIONBUDGET


Fixed Assets*

- -

- -

- -

- -

Working Capital

Purchase of Materials 3,544 3,544

Carriage Inwards &

Duties - -

Salaries, EPF &

SOCSO 14,490 14,490

Maintenance 3,000 3,000

Utilities 2,700 2,700

- -

Other Requirements

Deposit - -

Registration &

Licences - -

Insurance & Road Tax - -

Other Expenses - -

Total - 23,734 - 23,734

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Sales & Purchases Budgets

MonthSales Purchases

(RM) (RM)

1 162,000 93,504

2 162,000 93,504

3 162,000 93,504

4 162,000 93,504

5 162,000 93,504

6 162,000 93,504

7 162,000 93,504

8 162,000 93,504

9 162,000 93,504

10 162,000 93,504

11 162,000 93,504

12 162,000 93,504

Total Year 1 1,944,000 1,122,048

Total Year 2 2,041,200 1,178,150

Total Year 3 2,143,260 1,237,058

Increment Year 2 (%) 5% 5%

Increment Year 3 (%) 5% 5%

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PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE

Project Implementation Cost Suggested Sources of Financing

Requirements Cost Loan Hire-Purchase Own Contribution

Fixed Assets Cash Existing Assets

Land & Building - (5,000,000) - 2,500,00

0 2,500,000

Furniture and Fitting 3,500 3,500 - -

Deposit - - - - - - - - - - - - - -

Banner 3,500 1,500 -

2,000 -

Signboard & Signage 2,500 (500) -

3,000 -

- - - - - - - - - - - - - - - - - - - -

Working Capital months 1

161,494 136,494 -

25,000

Other Expenses 26,500 (3,500) -

30,000

Contingencies - - - -

TOTAL 197,494 (4,862,506) -

2,560,000 2,500,000

Interest Interest onon Loan Hire-Purchase

5% 8% Loan duration H.P. duration

(years) (years)5 5

* Method: 1 = flat rate Method*2 = annual rest 1

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1st DESTINATION BOWLING CENTERPRO FORMA INCOME STATEMENT

Year 1 Year 2 Year 3 Sales 1,944,000 2,041,200 2,143,260

Less: Cost of Goods Sold

Opening Stock Purchases 1,122,048 1,178,150 1,237,058

less: Closing Stock

Carriage Inwards & Duty - - - Gross Profit Less: Expenses Administrative Expenses 568,800 597,240 627,102

Marketing Expenses 4,800 5,040 5,292

Registration & Licences 2,500 - -

Insurance & Road Tax - - -

Other Expenses 4,000 4,000 4,000

Interest on Hire-Purchase - - -

Interest on Loan (243,125) (243,125) (243,125)

Depreciation on Fixed Assets 1,900 1,900 1,900

Operations Expenses 242,280 254,394 267,114

Total Expenses 1,703,203 1,797,599 1,899,340 Net Profit Before Tax 240,797 243,601 243,920 Tax 20% 0 0 0 Net Profit After Tax 240,797 243,601 243,920 Accumulated Net Profit 240,797 484,398 728,318

70


1st DESTINATION BOWLING CENTERPRO FORMA BALANCE SHEET

Year 1 Year 2 Year 3 ASSETS FIXED ASSETS (Book Value) Land & Building - - - Furniture and Fitting 2,800 2,100 1,400 Deposit - - - 0 - - - 0 - - - Banner 2,800 2,100 1,400 Signboard & Signage 2,000 1,500 1,000 0 - - - 0 - - - 0 - - - 0 - - - 7,600 5,700 3,800 CURRENT ASSETS Deposit 20,000 20,000 20,000 0 0 0 0 0 0 Accounts Receivable - - - Cash 1,383,193 2,601,195 3,819,515 1,403,193 2,621,195 3,839,515 TOTAL ASSETS 1,410,793 2,626,895 3,843,315 OWNERS' EQUITY Capital 5,060,000 5,060,000 5,060,000 Accumulated Net Profit 240,797 484,398 728,318 5,300,797 5,544,398 5,788,318 LIABILITIES Loan Balance (3,890,005) (2,917,504) (1,945,002) Hire-Purchase Balance - - - Accounts Payable - - - Tax Payable 0 0 0 (3,890,005) (2,917,504) (1,945,002)

TOTAL OWNER' EQUITY & LIABILITIES 1,410,793 2,626,895 3,843,315

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1st DESTINATION BOWLING CENTERFORECASTED PERFORMANCE

Particulars Year 1 Year 2 Year 3

PROFITABILITY Sales 1,944,000 2,041,200 2,143,260 Gross Income Net Income Before Tax 240,797 243,601 243,920 Net Income After Tax 240,797 243,601 243,920 Accumulated Net Income 240,797 484,398 728,318 LIQUIDITY Tatal Cash Receipts (358,506) 2,041,200 2,143,260 Total Cash Payments (1,741,699) 823,198 924,939 Excess (Deficit) 1,383,193 1,218,002 1,218,321 Accumulated Cash 1,383,193 2,601,195 3,819,515 SAFETY Owners' Equity 5,300,797 5,544,398 5,788,318 Fixed Assets 7,600 5,700 3,800 Current Assets 1,403,193 2,621,195 3,839,515 Long Term Liabilities (3,890,005) (2,917,504) (1,945,002) Current Liabilities - - - FINANCIAL RATIOS Profitability Return on sales 12% 12% 11% Return on Equity 5% 4% 4% Return on Investment 17% 9% 6% Liquidity Current Ratio -1.44 -2.70 #DIV/0! Quick Ratio (Acid Test) -1.42 -2.67 #DIV/0! Safety Debt to Equity -16.15 -6.02 -2.67 BREAK-EVEN ANALYSIS Break-Even Point (Sales) 801,473 863,391 934,614 Break-Even Point (%) 41% 42% 44%

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APPENDIX

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CONCLUSION

As a conclusion, we have made a business plan to establish the first bowling center

in the Kok Lanas. We decided to build bowling center in this area as we are seeing a lot of

factors that have a positive impact on us and the residents. Besides being able to provide

center places that can physically healthy polytechnic students and residents, it also can

develop the area closest to the bowling center. We buy high quality goods from the

distributor to satisfy our customer needs and wants. Besides that, with the establishment of a

bowling center in the area, it can reduce social problems among teenagers is more

widespread.

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Report Business Plan 1st Destination Bowling Center

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