Perception and reality choosing a 1st 2nd or 3rd tier meeting destination 4.24.13
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Perception and Reality: Choosing a 1 st , 2 nd or 3 rd Tier Meeting Destination Jo Anne T. Mims Convention/Meetings Manager ALOA Security Professionals Association, Inc. & Safe & Vault Technicians Association John Leinen VP Convention and Tourism Sales Reno Tahoe USA
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When planners request a list of first, second and third tier cities, they are often surprised to learn that an official list doesn’t exist and there are no specific tier qualifications for destinations. While there are general characteristics that apply to each tier, in reality it’s all about perception. You know the saying ‘beauty is in the eyes of the beholder’? That’s kind of how it is with cities; a first tier city to one planner may be a second tier to another and bring different value when deciding on the right fit for a particular meeting. Unlike hotel rating systems that award 3, 4, or 5 stars to properties based on their quality, services, and amenities, no such system exists for your security in rating meeting and convention destinations. Although “tiering” is largely subjective, there are generalizations that apply to each tier and benefits to planners who truly understanding those distinctions. Join us to ensure you select the right destination to meet all your requirements and still get the variety and excitement you need to build your attendance. In this webinar, we will explore: How a 1st, 2nd, or 3rd tier city is defined Perception or a designation: who decides and how you benefit from understanding How stronger competition and a weaker economy blurred the lines and has given you more options than ever before How to put any city on your program and not have to “sell it” How to add true variety to meeting rotation
Transcript of Perception and reality choosing a 1st 2nd or 3rd tier meeting destination 4.24.13
Perception and Reality:Choosing a 1st, 2nd or 3rd Tier
Meeting Destination
Jo Anne T. MimsConvention/Meetings Manager
ALOA Security Professionals Association, Inc. & Safe & Vault Technicians Association
John LeinenVP Convention and Tourism Sales
Reno Tahoe USA
City Tiers: Choosing the Right Meeting Destination
Perception or designation? who decides and how you benefit from understanding
City Tiers: Perception or Designation?
• “Beauty is in the eye of the beholder”• Size matters• There is no official rating system • Tiers do not denote quality or services• Subjective generalizations exist • There are distinctive benefits to each and
value to be gleamed from knowing the difference
Metropolitan hub Major airport/large airlift and easy national and
international access Strong travel infrastructure Convention center with a minimum of 500,000
gross square feet exhibit space Minimum committable 10,000 sleeping rooms Wide hotel inventory spectrum of rates Abundant dining, entertainment, attraction
options Reputation for world class services and amenities
1st Tier
• Smaller population• Smaller convention
facilities• Less direct airlift• Opportunity for better
value
2nd
Tier
• Size is the single most determinate factor• More limited airlift, usually requiring
connections• No convention center, a smaller conference
center, or meeting and exhibit space contained within a hotel rather than a dedicated facility
• Distinctive leisure travel appeal• Regional drive market• Some of the most luxurious destinations
3rd Tier
Lines Blurred = More Options
• The economy factor • The competition factor
Variety Is the Spice of Meeting Life
Our Promise and Value To Planners
– Comprehensive View of the Destination– Local Expertise– Extensive In-Market Relationships– FREE to YOU!
We are the best first point of contact to help planners FIND the right fit
for any size meeting.
Direct to the CVB ….one-stop-shop for planners:
•Planners easily search and compare meeting needs across multiple destinations.
•Planners save time and money submitting one FastTrackRFP to multiple destinations.
•Planners manage a single profile, check their histories and power shop at over 200 top cities.
Find Us Online
FREE Conference & Expo PassMay 8 in Chicago (Rosemont, IL)
• Meet face-to-face with experts representing 50 meeting destinations—from across U.S. and beyond
• Earn 3.5 CMP credits during breakouts & keynote• Apply for Hosted Buyer option with appointments,
complimentary hotel + $300 toward travel expenses • Just five minutes from O’Hare International Airport
www.destinationsshowcase.com/chicago
Connect with over 880 destination experts to help you FIND just the right FIT…
CMP CREDIT
• This session has been verified by CIC to qualify for continuing education credit. towards the CMP certification.
• Participation has earned you .50 Clock Hours (30 minutes) for CMP-IS Domain: H. Site Management
• We will send you an email following the webinar that will give you a link to print proof of your participation.
• Then you can simply list the course on your year-end detail.
• Thank you for participating!
Keep in Touch
• Find a Meeting Destination and Connect with an Expert: www.empowerMINT.com
• Stay Up to Date: www.blog.empowerMINT.com
• Join the Conversation: www.linkedin.com/groups/DMAIs-Network-CVBs-Meeting-Profeeionals-3224879/about
• Contact us: [email protected]
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