repeat customers and - Castell Homes | New Homescastellhomes.com/docs/castellhomes.pdf ·  ·...

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Transcript of repeat customers and - Castell Homes | New Homescastellhomes.com/docs/castellhomes.pdf ·  ·...

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London area Castell Homes is a custom builder that wows repeat customers and new home buyers with their commitment to high quality workmanship, their flexible and fresh ideas and complete customer satisfaction.

They value the personal touch. Through the regular meetings with owner Frank Callipari, during interactions with their skilled trades-people and hand-picked suppliers and right through to the hand over of keys, customers never feel sidelined from the building of their dream home.

Castell Homes’ aim is unwavering – they want customers to feel completely happy when they walk through the door of their new home.

There’s nothing cookie cutter about

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When owner Frank Callipari incorporated the company in 2009, he was building on ten solid years of experience in the home building trade. London born and raised, he started out by owning and renting out student housing which helped finance his degree at University of Western Ontario. Frank gained solid skills in every aspect of construction during a decade working on individual homes. That knowledge he funnelled directly into the purchase of Castell Homes’ first subdivision lots, selling all ten within two years.

Beginning with the Talbot Village subdivision of south west London, Castell Homes has built more than 35 homes over three years, making them one of the most successful builders in the area. As a resident himself of this exclusive community, Frank shares with his customers the enjoyment of its peaceful natural setting and pride in its local historical reminders. The company then

expanded to Kilworth, just beyond the city limits, to meet the needs of customers seeking a small town feel yet quick and easy access to the conveniences of the larger city. Less than five minutes from London’s west end, this community offers more upscale houses on bigger lots with the advantage of lower taxes, less costs for permits and the promise of an area that will not mushroom like a city.

Background

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In five well-directed years, Castell Homes has been singled out for its commitment to excellence. In 2014, they were finalists in the building trade’s prestigious Tarion Award of Excellence, making them the only builder to make the cut in London in the category of 5-20 houses per year. This recognition is especially valued by Castell Homes because it is voted by over 40,000 home owners. It is also an honour that would make Frank’s grandfather, an Italian master carpenter, proud.

While their success brings expansion each year, Frank controls the company’s growth so that they maintain the small builder feel that fosters lots of communication with customers and family-like supportive teamwork among their tradespeople, suppliers and employees.

Whether a potential customer comes to Castell Homes by calling the company directly, are referred by a satisfied real estate agent or former home buyer, or after visiting a model home, they will meet with the owner from the

start and have ample time to feel comfortable with him during the process.

First and foremost, they appreciate that Frank is always on site, that they deal directly with him and make decisions together.

Open communication is encouraged throughout each stage. Discussion begins with the elements and needs that will distinguish each customer’s dream home.

Frank then accompanies them through the important first step of choosing just the right lot with the desired attributes - whether they need more light in the basement, more or less sun, grading in the back, or flat step out to patio or deck.

Working with the attentive company architect, floor plans are mapped out and adjusted, never tying a customer into a design that does not suit their needs or desires.

A PROCESS BASED ON COMMUNICATION

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Because each customer’s wish list and reality is different, the pricing is individualized and fair-minded, and it guarantees value-added service from each of the carefully selected suppliers for the kitchen, bath, plumbing and electrical, HVAC, exterior materials, and flooring.

Castell Homes makes it easy for customers to be fully involved in their house build. By following an effective schedule of decisions needed to secure appliances, and select kitchen and flooring elements, they themselves move the project continually forward towards its closing date.

Complete customer satisfaction is a priority for Castell Homes. To that end they readily offer each potential client a list of references so that they can check for themselves why former customers have trusted Castell Homes with their biggest life investment.

Who are Castell Homes’ customers? They are first and multiple-times home buyers across all age and lifestyle groups who are looking for creative and forward-thinking collaboration.

Homes Customers LOVE

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For example, one of the company’s projects saw them work closely with London’s Community Living to replace an unfit home then donate back funds to the non-profit organization.

Castell Homes’ customers appreciate a builder with flexible vision that makes it possible to express a variety of tastes, be they traditional or more modern. Castell Homes doesn’t shy away from innovative trends and enjoy finding solutions to unique lifestyle and style requests. They are particularly proud of a model home in Kilworth where visitors marvelled over its authentic basement theatre room that featured a drop down screen, double wall insulation, raised seating and exemplary acoustics. To nurture their creative edge, they take inspiration from a wide range of print, online sources and industry events.

A STRONG TEAM MAKES FOR GREAT RESULTS

Team work is essential to the success of Castell Homes. Because the company has forged strong relations with their tradespeople and suppliers, customers benefit from consistency in professionalism, workmanship and attentive service. In the office and in the field, Frank is supported by his right hand site supervisor, Pat. Most of his carefully selected tradespeople have been with Castell Homes for over ten years, each sharing the same values, work ethic and camaraderie.

Written by Julia Browne

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PUBLISHED AND PRODUCED BY 519.208.7700www.montanawesttradeco.com 09.14

982 Dearness Drive London, Ontario N6E 1N7

T hank You!Castell Homes would like to thank their customers for sharing their experiences with others and, as a result, have helped their business grow.

They give heartfelt thanks to their tradespeople for their great work. Keep it up!

And, Frank Callipari would like to thank his wife Nicole who has supported him right from the beginnings of his dreams for this company.

Accreditation

Castell Homes is a member of the London Homebuild-ers Association, Better Business Bureau, Canadian and Ontario Homebuilders Association. They were the only London area finalist in the 2014 Tarion Award of Excellence in the category of 5-20 house builds.