History It was 1761, when cabinet maker Kaspar

Faber, settled in Stein, near Nuremberg in Germany, to make his first simple pencils. He took extra care to plane and glue each of them by hand. This quality craftsmanship proved worthy, and at the Nuremberg market, the sales of his pencils flourished. The Family Dynasty of Pencil makers had begun.

The Mid 19th Century, saw his Great Grandson Lothar Faber, transform the company. He mechanized production, achieving a consistency of quality previously unheard of.

He invented the hexagonal pencil, and created standards for pencil size and grades of hardness still in use today. His products were marked A. W. Faber, after his Grandfather Anton Wilhelm.

These were the first ever Brand Name

Writing products, and amongst the

earliest branded articles in the world.

Offices were opened in New York, London, Paris,

Vienna and St Petersburg. A. W. Faber products were

winning Exhibition Certificates, Awards and Medals

all over the World.

In 1898, Ottilie married Count Alexander zu Castell,

the family name became Faber – Castell. Shortly

after the turn of the century, a new Castle was built

in the grounds next to production facility. 

The simple pencil manufacturer has developed into a World

Leader in stationaries , also extending into private label

Cosmetics. Today, after 244 years, the Faber –Castell Company is

more successful than ever before. Throughout 8 Generations,

spanning 3 Centuries of operation, the family’s vision has

remained the same. (Ottilie von Faber married Count Alexander zu

Castell)

Indian Operations Mission & Vision

“Faber-Castell India aims to be the best stationary product company in the product categories and market segment that it chooses to be in. This will be achieved by building Faber-Castell as a trusted brand that delivers innovative quality products with outstanding consumer service”

Faber-Castell India started its operations in 1998 and since

then has continued to set new benchmarks in innovation in

product and packaging in the Indian stationary industry

Over the last ten years Faber-Castell has expanded its reach

across the traditional retail and modern trade channels with

a strong network of over 500 distributors serviced through

its 9 branches.

Faber-Castell strives for continuous improvement in all its

processes and aims to provide defect free products from its

quality certified factories. The products manufactured by

Faber-Castell India are not just loved by Indian consumers

but also appreciated by consumers across the globe. Faber-

Castell India exports its products to over 40 countries and is

directly responsible for sales and marketing for the SAARC

nations. 

YEAR PROGRESS

1998 Faber-Castell starts its Indian operations with its first factory in Goa producing Erasers

1999  Export operations launched with the export of Fiber Tip pens to Germany

2000 Launch of the Triangular Pencils concept in the Indian market

2001 ISO 9001 certification for manufacturing unit in Goa

2002  Launch of new factory in Chennai for writing instruments

2004  IS014001 certification for manufacturing unit in Goa

2005 Designated as the Competence Center for Crayons & Oil Pastels within the Faber-Castell group

2007  Faber-Castell India expands it Fiber Tip manufacturing facility to become the manufacturer with largest  capacity for producing Fiber-Tip pens in the world

2008  New factory in Daman to expand the range of and capacity for Children’s’ products

2009  Faber Castell India becomes the first company to introduce Phthalate free and PVC Free Erasers in the Indian market

Brand Essentials COMPETENCE & TRADITION

Faber Castell has its competence based on their roots, history, experience and constant learning to shape its own future with entrepreneurial spirit. This guarantees a sound know-how to  maintain or build a solid leadership, high degree of credibility and a strong global communication and distribution network based on fair partnership.

OUTSTANDING QUALITY – BEST OF THE CLASSFaber Castell is determined to be the best of the class in all products and services. Faber Castell respects the needs of the regional markets, always considering global requirements. Faber Castell understand quality as ensuring: - clear point of difference, perceived and relevant added value; - outstanding performance; - characteristic and timeless design.

INNOVATION & CREATIVITY Faber Castell mean innovation and creativity as pioneering and providing continuous improvements to offer solutions with relevant benefits to end consumers. Faber Castell stimulates own creativity through an open working atmosphere, dedication, commitment and international interdisciplinary working teams.

SOCIAL & ENVIRONMENTAL RESPONSIBILITY Faber Castell keeps consistent obligation and commitment towards people and environment. It practices the social responsibility within the company, with business partners and in the community. Faber Castell prioritize and continuously search for environmental friendly processes and materials to contribute to planet preservation. Faber Castell is ahead on anticipating future trends and impacts to accomplish its obligations and guarantee sustainability.

Products

Colors

-Wax Crayons

-Erasable Crayons-Oil Pastels

-Sketch Pens

-Poster colors

-Fun Paints

-Color Pencils

- Paint Brushes

-Art Cart Kit

Non Colors-Pencils

-Mechanical Pencils-Leads

-Scales

-Geometry Box

-Erasers

-Glue Stick

-Child Safe Scissors-Sharpeners

Hobby & Crafts

- Fabric Colors

- Craft Scissors

-Stencils

-Tack it

- Canvas Kit

- 3 Dimensional Outliners

- Modelling Dough

Professionals (Green Line)-Polychromes Artists' Color Pencils

-Pitt Monochrome Graphite & Charcoal

-Pitt Artist Pen

-Accessories

Creative Studio(Blue Line)

-Art Grip Aquarelle

-Studio Quality Water Colors

Creative Studio Combo Kits

-Gold Faber Sketch Set

-Creative Studio Water Colors

Pitt Charcoal Sketch Set

Pitt Monochrome Sketch Set

Gifting Range-Albrecht Durer Artists' Water Colors Pencils

-Polychromes Artists' Pastel Crayons

-Pitt Monochrome artists' Pencils & Crayons

Polychromes Artists' Color PencilsPitt Artist Wooden CaseArt Grip Aquarelle Studio Box

Faber Castell Design

-Perfect Pencils

-Emotion

-Ambition

-Ondoro

-Basic

-Textliner

-Multimarker

Ball pens

-Stamp Pad & Ink

Did you know that Faber-Castell… Is the largest pencil manufacturer in the

world Invented the hexagonal pencil Set standards for grading of pencils Was the first pencil brand to win several

design awards (for the innovative triangular pencil “Grip 2001”)

Was the first to launch the triangular pencil Is the first and the only company to use

water based varnish on pencils to ensure children’s safety and environment protection

Is the only brand that is self-sufficient in wood production thanks to its reforestation project.

COMPETITORS

INDIAN COMPETITORS GLOBAL COMPETITORS

• APSARA PENCILS STAEDTLER

• NATRAJ PENCILS MABILO

• ITC CLASSMATE MAPED

STABILO

FACTORS ANALYSED

• SUSTAINABLE SOURCING

• CERTIFICATIONS

• CARE FOR SOCIETY

• PRICE

• ACKNOWLEDGEMENT

SUSTAINABLE SOURCING

HINDUSTAN PENCILS:

Concern for the environment has led them to develop own plantations (no usage of forest woods).

FABER CASTELL: Faber Castelle started a unique afforestation

programme in the Brazil. The forests have now grown to 10,000 hectares (100 sq.km) and were awarded the FSC-FM (Forest Management) seal of environmental quality in 1999.

CERTIFICATIONS

• HINDUSTAN PENCILS:

All products conform to European CE EN-71 safety standards.

• FABER CASTELL:

Global Forest & Trade Network (GFTN) – an organization within the World Wide Fund for Nature (WWF).

CARE FOR SOCIETY

HINDUSTAN PENCILS:

Contest for children like Apsara Colorama Excellence Awards – Inter School Art Contest

FABER CASTELL: Project Arboris Waste Management – Electricity -Renewable Energy Programa Voluntários

PRICE

HINDUSTAN PENCILS: Natraj – Rs. 3.50/- Apsara – Rs. 5/-

FABER CASTELL:

Rs. 5/-

HINDUSTAN PENCILS:

Close association as household brands.

FABER CASTELL:

Faber-Castell is the first private company in the world entitled to deal in emission certificates from forests, as foreseen by the Kyoto protocol to reduce world-wide emissions of carbon dioxide.

Changes in Faber Castell

Changes in The company logo

In 1905 Count Alexander brought out a new range of top-quality pencils, which he called Castell. To distinguish them from his competitors, Count Alexander chose his regimental color for the paint coating: green.

Over the years, the Castell pencils became a classic. Count Alexander also commissioned a painting of two “knights of the pencil”, an advertising motif that decorated the boxes and cases for decades.

Later it was considered rather old-fashioned and was dropped. But in the early 1990’s, when the present Count was creating a new corporate image for the company, the knights were reinstated as a symbol of the Faber-Castell brand. In stylized form, they are now an essential part of the company logo.

Change principles and Change in the company over the past many years…

Change in name (Ottilie von Faber married Count Alexander zu Castell)

“Constant Innovation and Creativity”

No compromise on quality…

Innovation and Creativity

Colored Pencils Crayons Creativity for

Kids Kits Drawing and Sk

etching Sets Drawing, Sketch

ing, and Tracing Papers

Erasers Mixed Media Set

s

Pastel Pencils Pastels Pencil Sharpene

rs Pencils Pens Watercolor Penc

ils Other Products

by Faber-Castell Metallic Pencils

OTHER ELEMENTS

The German company holds a 90% stake in the Indian arm, A.W. Faber-Castell (India) Pvt. Ltd and Ors, and the balance rests with Anup Bhaskaran Rana, its managing director.

Faber-Castell is one of the world's largest and oldest manufacturers of pens, pencils other office supplies (e.g., staplers, slide rules, erasers, rulers) and art supplies, as well as high-end writing instruments and luxury leather goods. Headquartered in Stein, Germany

anton wolfgang graf von faber castell

Faber-Castell India started its operations in 1998 and since then

has continued to set new benchmarks in innovation  in product

and packaging in the Indian stationary industry Over the last ten

years Faber-Castell has expanded its reach across the traditional

retail and modern trade channels with a strong network of over

500 distributors serviced through its 9 branches.

INNOVATION AND CREATIVITY

Faber Castell mean innovation and creativity as pioneering and providing continuous improvements to offer solutions with relevant benefits to end consumers.

Faber Castell stimulate its own creativity through an open working atmosphere, dedication, commitment and international, interdisciplinary working teams.

Diversification

Fashion & Fiber

Fabulous fabrics, trendy textiles and fun embellishments - dream up your own designer originals.

An intelligent modular system of formulations,

packaging and accessories offers ultimate flexibility.

Whether wax-based or liquid, every formulation is

characterized by a specific property adapted to the

individual packaging. Faber Castell’s standard textures

classified into the four segments FACE | EYES | LIPS |

NAILS

Creative decoration adds individuality to pencil design and transforms cosmetic pencils into works of art.

Faber Castell came up with several decoration elements which are highly creative and innovative.

Thank You….