relevante brief 8 slides
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Transcript of relevante brief 8 slides
Jorge AraluceCEO & Founder
warming up leads at scale Sales Acceleration Technology
Cold calling/emailing only
has a 1%- 2.5% success rate (Keller Research Center)
COLD EMAILING IS NOT WORKING
78% of salespeople using social media perform better than their peers (Forbes)
B2B Selling is now Social
proble
m SOCIAL MEDIA≈TIMEget the attention is more a problem
than ever ¡
1- Engage to people already interested
2- Warm up the Engagement
3- SCALE UP to your full stakeholders
universe
WHAT IS PRE-TARGETING?
BUYING SIGNALS UNIFIED CADENCE AUTOMATED INTELLIGENCE
PEOPLE´s ACTIVITY (comment , a like, sharing ..) is a SING OF INTEREST that links people to
content ( searchable)
1 -BUILD YOUR STAKEHOLDER UNIVERSE
CUSTOMER BUYING SIGNALS (1)
BUILD
2- A UNIFIED CADENCE ACROSS COMUNICATION CHANNELSW
ARM
KEEP IT PERSONAL BUT SCALE UP
‣ Fine grained tapping 1x1 ‣ Bulk/group actions ‣ Automated rules of engagement
contact
existing contacts extended network
automated Intelligence
MANAGED GROWTH SET UP