Relevante customer brief june
17
a systematic way to filter and scale social actions for B2B lead generation
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jorge-araluce -
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Transcript of Relevante customer brief june
Cold calling only has a 2.5% success rate (Keller Research Center)
78% of salespeople using social media perform better than their peers (Forbes)
≈SAVE TIME MORE SALES
you need a systematic approach to filter and scale interactions with your target
PEOPLE´s ACTIVITY (comment , a like ..) first segmentation by INTEREST
1 FILTER who is already interested ..so
lution
your interest
2 FOCUS on the right social profiles
snapshoot from profile and activity
decide if the prospect is worth your time to nurture
solut
ion
3
A funnel of action oriented cards by stage
ENGAGE at scale to get NOTICED
Taps Comment Connect Message
solut
ion