Relationships Matter
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Transcript of Relationships Matter
Matt TindaleDirector, Marketing SolutionsLinkedIn
Relationships Matter
Your buyers’ behaviuor is forever changed
12:00PM
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9:00PM
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Mobile at the center of buyer’s lives
Through the
buying cycle
60%
Content itself is being transformed
7 More engagement with content vs. jobsx
Content is our core
The definitive professional publishing platform
YOU
Title
Company
Followers
Top 3 types of expected content
Members expect & trust content from brands
Career info
Current affairs
Updates from brands
Content marketingis the bridge that builds relationships
Producesresults
Be accurate Be helpful Be everywhere
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How we can help youbuild those relationships
Content native to the experiencevia the LinkedIn feed
BT Financial delivering engaging content
BT Financial delivering engaging content
LinkedIn Confidential ©2013 All Rights Reserved
Make customers more productive & successful1
Channel context matters3
Balance quality and quantity2
Publish, Edit, Curate4
Think “human”, not just “data” or “impression”5
Content on LinkedIn: Help them to grow and
achieve