Reinventing customer experience in restaurants and food service
Transcript of Reinventing customer experience in restaurants and food service
![Page 1: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/1.jpg)
With mobile
Reinventing customer experience in restaurants and food service
![Page 2: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/2.jpg)
Great marketing now starts with the customer
The future of marketing is customer-‐centered and personalized
![Page 3: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/3.jpg)
“The age of the customer”
“The ‘power to the people’ phenomenon is displacing brand-‐centric strategies in favor of buyer-‐driven everything.”– Gartner Inc., Dec 2013
![Page 4: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/4.jpg)
Engage customers with mobile
![Page 5: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/5.jpg)
The Challenge for Restaurants
![Page 6: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/6.jpg)
![Page 7: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/7.jpg)
Just seven retailers earned average app quality scores of 67 or greater with more than 4,000 user reviews
”
“
![Page 8: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/8.jpg)
Fanatics (﴾92)﴿ Domino’s Pizza (﴾85)﴿ Groupon (﴾82)﴿ HauteLook (﴾69)﴿ Overstock.com (﴾68)﴿ REI (﴾68)﴿ CVS Health (﴾67)﴿
![Page 9: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/9.jpg)
![Page 10: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/10.jpg)
have 1 or 2 dinning apps installed60%
And they know what they want
real-time deals& discounts
special deals & promo codes
loyalty programs in-app ordering
Your customers their smartphones
![Page 11: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/11.jpg)
Mobile app users order more often than web users
35%More orders
![Page 12: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/12.jpg)
![Page 13: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/13.jpg)
The personalization opportunity
36% 45% 79% 88%more likely to use restaurant tech than 2 years ago
say tech makes interactions more fun
say restaurant tech increases convenience
who research online take action the same day (55% within an hour)
GO!
![Page 14: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/14.jpg)
MobileLoyalty
![Page 15: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/15.jpg)
Rewarding purchases is just the starting point
![Page 16: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/16.jpg)
Beyond the smartphonean introduction tothe internet of things
![Page 17: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/17.jpg)
Close the loop; connect PoS
![Page 18: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/18.jpg)
![Page 19: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/19.jpg)
The rise of proximity tech
![Page 20: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/20.jpg)
Loyalty card scansWiFi Geolocation
![Page 21: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/21.jpg)
It’s not all about phonesAs tech becomes more advanced, we can start to personalize experiences in really cool ways.
![Page 22: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/22.jpg)
Ordering
![Page 23: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/23.jpg)
Improving service
![Page 24: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/24.jpg)
Improving service
![Page 25: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/25.jpg)
Conclusion
![Page 26: Reinventing customer experience in restaurants and food service](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ef802a1a28abe75b8b45f7/html5/thumbnails/26.jpg)
Questions?
Find out more: www.plexure.com