1. Whats All The Fuss About

2. Main Topics
How do you communicate via the internet?
Some Tools
Gather information from you
3. 4. Why
Raise Awareness
Building Relationships
Recruit Volunteers
Increase traffic to website
Raising Visibility
Attract new demographics
Improve Services
5. 6. 7. Web 2.0 :: The Dynamic Web
Using the internet to instantly collaborate, share information and have a conversation about ideas and causes that we care about.
-Beth Kanter
8. Where are the users?
9. Facebook
One of the mot popular networking site
Connect with an audience you might not otherwise reach
Offers an off the shelf platform for sharing news, events, photos, videos, etc.
Provides an open discussion space for feedback
Greater visibility via trusted word of mouth
10. Facebook
Over 500 million users
11. 12. 13. 14. 75 million users
15. 16. How can you use Twitter?
Create an account and start tweeting
-Items of interest
-News/events
-Links
-Events
-Volunteer opportunities
Re-tweet posts from peer organizations and agencies
17. 70 million users
18. How can you use LinkedIn?
Have board members and volunteers include the organization on their LinkedIn profile.
LinkedIn email signature
Include organization in profile
Find experts with talents, experience, and aligned interest
Post questions on specific topic
Start LinkedIn Group
19. Blogging/Wordpress
Write about your organizations activities as well as larger issues of concern
Share news, events, videos, photos, etc.
Engage current, new and former volunteers, board members, peers as guest writers and photographers
20. 21. Photo and Video Sharing Websites
22. 23. Web 3.0 : The Mobile Web
Mobile Websites, Text Campaigns, Smartphone Apps
24. First Thing
Have goals
What do you want to achieve
How does Social Media fit in with your communication strategy
Who is your audience
Who will be responsible?
Is there a need for organizational policies
What metrics do we need to collect
25. Return On Investment
Monitor your website traffic
Ask people to subscribe to your email newsletter and mobile lists
Ask people to become volunteers
Page views
26. Listening
Google Alert-www.google.alerts
Free
Set search criteria
organizations name
projects
campaigns
Key word relevant to
27. Social Networking Not For You If
Organization still trying to get a handle on your basic software infrastructure
Target audiences are not using the tools
You dont have time to make it work
You want clear editorial control over your brand and message
28. Start small and find what works for you
Set priorities on tools
29. Resources