Regulatory requirements in the current programming period

Funchal, 18 November 2010

GENERAL REGULATION

Council Regulation No 1083/2006 of 11 July 2006, art.69

Puts an obligation on the Member States and the Managing Authorities for the operational programmes to provide informationon and publicise operations and co-financed programmes.

NEW PUBLICITY REQUIREMENTS

Regulation 1828/2006, art. 2 - 10

- Art. 2 “Preparation of the communication plan”- to be drawn up by the MA or the Member State - shall include the aims, target groups, the strategy andcontent of the information and publicity measures; the indicative budget; the responsible departments in the administration, and indications on how to evaluate them

- Art. 3 Examination of the compatibility of the com plans- procedures how to submit the plan and assessment bythe Commission within two months

NEW PUBLICITY REQUIREMENTS

Regulation 1828/2006, art. 2 - 10

- Art. 4 Implementation and monitoring of the com plan - the MA shall inform the Monitoring Committee of the progress in its implementation; information and publicitymeasures carried out, the means used

The annual implementation report for the year 2010 and the final implementation report shall contain a chapter assessing the results of the information and publicity measures in terms of visibility and awareness of operational programmes and the role played by the Community- Reports to be submitted by 30 June 2011!

Annex XVIII of 1828/2006 (amended as of 01.09.2009) Content of annual and final reports:“Information in accordance with Article 4(2) of this Regulation, including achievements, examples of good practice and significant events.”

NEW PUBLICITY REQUIREMENTS

NEW PUBLICITY REQUIREMENTS

- Art. 5 Information measures for potential beneficiaries - wide dissemination with details of the financial contribution from the- information on the conditions of eligibility to potential beneficiaries;a description of the procedures; the selection criteria and the contactsat national, regional and local level- at least one of the following bodies can disseminate the information:national, regional and local authorities and development agencies,trade and professional associations, economic and social partners, NGOs, business organisations, info centres on Europe, educationalinstitutions

- Art 6 Information measures for beneficiariesThe MA has to inform the beneficiaries of the inclusion in the list of beneficiaries to be published

NEW PUBLICITY REQUIREMENTS

- Art. 7 Responsibilities of the MA

- needs to ensure the implementation of the com plan and make sure it aims at widest possible meadia coverage and uses appropriate formsof communication - shall be responsible for organising at least one major information activity for the launch of the programme- and at least one major information activity per year showing the achievements of the OP- flying the flag of the EU in the week starting on 9 May- to publish the list of beneficiaries

NEW PUBLICITY REQUIREMENTS

Art. 8 Responsibilities of beneficiaries - The beneficiary is responsible of informing the public of the

assistance obtained- Has to put up a permanent plaque no later than 6 months

after completion of an operation for contributions over 500 000Euro and when the operation consists of the purchaseof a physical object or infrastructure/construction

- A billboard needs to be put up during the implementation ofthe operation under the same conditions

- Needs to mention that Fund that co-financed the project

NEW PUBLICITY MEASURES

Art. 9 Technical characteristics

- All information and publicity measures shall include the emblem of the EU and reference to the Fund concerned plus a statement chosen by the MA highlighting the added value of the Community intervention, and preferably “Investing in your futre”

Art. 10 Network and exchange of experience

- Each MA needs to designate a person responsible for com - networks may be set up to exchange good practice

-The exchange of experience in the field of information and publicity may be supported through technical assistance

SUMMARY

Summary of the regulations 2007 – 2013

-The adoption of a communication plan containing a strategy-The definition of minimal requirements for the MA and the final beneficiaries for informing the general public (major com activity per year…)-Transparency (publication of list of beneficiaries)- enhanced networking between Member States and regions on com actions

GROUP WORK

First set of questions:

-Which communication actions have proven to be most effective?

-Which elements of the current implementing regulation 1828/2006 should be maintained?

-What should be added?

- Which level of detail (vs. flexibility would be most helpful)?

- Differences between strands?

GROUP WORK

Second set of questions

- list of beneficiaries and transparency

- billboard and plaques

- programme branding

- use of the internet

- financial and human resources (how much money to be spent on com or

-Project communication (should they also have a com plan?)

- language issues in the programmes

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