Region’s banks look to bulk up deposit shares

By JOHN [email protected]

When Dr. Robert Hutchi-son and Dr. Gary Kronestarted Animal ClinicNorthview in 1976, it

measured roughly zero square feet.The pair operated solely out of theircars, making small-animal housecalls for six months before opening

an 1,800-square-foot office in NorthRidgeville.

Three decades later, Northview’snew home at 36400 Center RidgeRoad, about a mile to the west of theoriginal office, covers 23,000 squarefeet and includes 19 exam rooms,four operating rooms, an intensivecare unit and 24-hour patient moni-toring station, a rehabilitation area

By SHANNON [email protected]

Jim McDonough is probably likemost people his age.

The 48-year-old manager of healthand welfare benefits at BridgestoneAmericas Holding Inc. in Akron believes he’s too young to considerbuying long-term care insurance,even though his company offers it.But the state hopes to change hismind.

On Sept. 1, Ohio will roll out a newpartnership program under whichpeople who buy qualifying long-termcare insurance, which covers a person if he or she needs care in anursing home, assisted-living centeror at home, automatically wouldqualify for Medicaid if they still

should need it to cover their care-related expenses. In addition, long-term care insurance holders wouldnot need to spend down all their assets before qualifying for Medicaidcoverage, as they must do now.

For example, if a person buys a$100,000 long-term care insurancepolicy and needed more than$100,000 in care, the dollar-for-dollarpartnership program would allowthat person to retain $100,000 of theirassets and still qualify for Medicaid.For the 406,000 Ohioans who alreadyhave long-term care insurance, thestate will allow those people to switchto a plan that is part of the partner-ship program.

Until now, such programs werelimited to California, Connecticut,

07148601032

628 SPECIAL SECTION

HIGHER EDUCATIONStudents at higher levels of education realizingbetter earnings potential as they go ■■ 1PLUS: CASE MED STUDENTS CUT THEIR TEETH ■■ & MORE

www.crainscleveland.com

INGENUITY FEST CHIEF FORECASTS BIG NUMBERS■ Ingenuity Fest executive directorJames Levin expects this year’sarts and technology festival todraw 150,000 to PlayhouseSquare from July 19-22, whichwould be double last year’s atten-dance. He gave four reasons forhis optimism: The festival got extrapublicity from new partners Play-house Square, Cleveland State University and public broadcastingorganization IdeaStream; it will feature a performance by Rockand Roll Hall of Fame inducteeGrandmaster Flash on Saturday; itwill have a bigger finale withgospel choir performances andfireworks; and Playhouse Square ismore recognizable than last year’ssite, East Fourth Street andProspect. — Chuck Soder

NEW WARRENSVILLE HTS.HOSPITAL SET TO OPEN■ Regency Hospital Cleveland Eastis set to open tomorrow, July 17,in Warrensville Heights. The $12.5million, 43-bed long-term acutecare hospital is owned by RegencyHospital Co. of Alpharetta, Ga. —Shannon Mortland

DEAL TO SELL CBIZPRACTICE IN WORKS■ The New York City accountingand tax practice of business services provider CBiz Inc. ispoised to be acquired for an undisclosed price by Marcum &Kliegman LLP of Long Island, N.Y.Marcum & Kliegman has signed aletter of intent for the deal, whichwould add $3.5 million in revenueto the firm. — Shawn A. Turner

RAINBOW CREATES BRAINTUMOR CENTER WITH GIFT■ Rainbow Babies & Children’sHospital has created the JenniferFerchill Brain Tumor Center tocombine pediatric and neurologicalcare to help diagnose, treat andresearch brain tumors. The centerwas supported with an unspecifiedgift from the John and Sharon Ferchill family, whose daughter,Jennifer, died in 1972 at the ageof 9 from a brain tumor. John Ferchill is chairman and CEO ofThe Ferchill Group real estate development firm. — Shannon Mortland

WORK TO START ON KSUASHTABULA PROJECT ■ Kent State University tomorrow,July 17, will break ground on a$15 million health and sciencebuilding on its Ashtabula campus.The building will house associatedegree programs in nursing, occupational therapy assistanttechnology, physical therapist assistant technology and radiologic technology. — Shannon Mortland

LATENEWS

NEW

SPAP

ER

Entire contents © 2007 by Crain Communications Inc.

Vol. 28, No. 28/$1.50 JULY 16-22, 2007

REDDY’S READY■■ WEATHERHEAD DEAN

PLANS TO RETURNFOCUS AND

ENERGY TOSCHOOL’S

MBA PROGRAM. PAGE 3

PET PROJECTS

New products, programs attempt to lurecustomers from rivals in stagnant marketBy SHAWN A. [email protected]

Northeast Ohio banks aggressivelyhave rolled out new deposit productsthis year as the institutions fight tokeep hold of their share of deposits ina highly competitive market.

Fifth Third Bancorp, National CityCorp. and Third Federal Savings areamong the banks that have unveilednew offerings. Joining them is Akron-based FirstMerit Corp., which lastweek introduced “Reality Checking,”an account that among other thingspays customers five cents for each of their debit card transactions, automatic bill payments and direct deposit. The money is paid in theform of a gift card, said Julie Robbins,executive vice president of retail atFirstMerit.

In Northeast Ohio, where thepopulation is stagnant and therehas been relatively little consolida-tion in the banking industry, it is especially critical for banks not onlyto keep their customers but also topry others loose from rivals, saidTodd Clossin, regional presidentand CEO of Cincinnati-based FifthThird’s Northeast Ohio operations.

“It’s definitely a takeaway game inthe marketplace,” said Mr. Clossin,whose bank in February introducedits “Goal-Setter Savings” accountpackage.

The account allows customers to

INSIDE: Statistical breakdown of region’s 2006 deposit market share.Page 18

State pushes long-term careinsurance as Medicaid reels

See CLINIC Page 18

See DEPOSITS Page 18

See CARE Page 18

Region’s bankslook to bulk updeposit shares

MARC GOLUB

Dr. David Knox and surgical assistant Jill Brown prepare a bull-dog for arthroscopic surgery to repair a fragmented elbowcoronoid at Animal Clinic Northview in North Ridgeville.

Mammoth North Ridgeville animal clinic latest in a line of hospitals resembling those for humans

Flash, a 45-year-old baldeagle, owned by Earl Sullivan (left) of Pitts-burgh, is seen Friday byavian veterinarian Dr.Jamie Lindstrom. Flash isblind in one eye and hashad cataract surgery atOhio State. The clinic has taken patients fromsix states and Canada,though the eagle was ararity.

JANET CENTURY

CCLB 07-16-07 A 1 CCLB 7/13/2007 4:29 PM Page 1

AT YOUR SERVICE

Totalemployment Percentage

Services 736,093 36.87%

Retail trade 404,049 20.24

Manufacturing 318,338 15.94

Finance, insurance and real estate 131,834 6.60

Public administration 120,030 6.01

Wholesale trade 108,868 5.45

SOURCES: Clevelandplusbusiness.com, based on data from Applied Geographic Solutions

Even in Northeast Ohio, where manufacturing remains stronger than in most partsof the country, it’s a service economy. In the Cleveland+ region, covering Cleve-land, Akron, Canton and Youngstown, service companies in 2005 accountedfor about 37% of total employment. That was more than twice as much as man-ufacturing, which provided about 16% of the region’s jobs.

I N V E S T M E N T A D V I C Eand its effect on quality of life

quality of investment advice

qual

ity o

f life

©2007 N

orthernTrust C

orporation.

Private Banking | Asset Management | Financial Planning | Trust Services | Estate Planning Services | Business Banking

Time, like all valuable resources, is finite. And it’s our job to help you make the most of it. By providing financial solutionsthat are based on what you need, instead of what we have to sell. Adjusting those solutions over time, as your needschange. Using our resources to anticipate the opportunities, and minimize the risks. And organizing financial informationin a way that’s convenient for you. So you can get the most out of all your assets. Including your time. If you’d like to knowmore about how we can help, call Mike Cogan at 216-937-2361 or visit northerntrust.com.

22 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM JULY 16-22, 2007

Audit Bureauof Circulation

Subscriptions: In Ohio: 1 year, $59; 2 years, $102.Outside of Ohio: 1 year, $102; 2 years, $180. Singlecopy, $1.50. Allow 4 weeks for change of address.Send all subscription correspondence to Circulation De-partment, Crain’s Cleveland Business, 1155 Gratiot Av-enue, Detroit, Michigan 48207-2912. 1-888-909-9111or FAX (313) 446-6777.Reprints: Call 1-800-290-5460 Ext. 180

Keith E. Crain: ChairmanRance Crain: PresidentMerrilee Crain: SecretaryMary Kay Crain: TreasurerWilliam A. Morrow: Executive vice president/operationsBrian D. Tucker: Vice presidentRobert C. Adams: Group vice president technology, circulation, manufacturingPaul Dalpiaz: Chief Information OfficerDave Kamis: Vice president/production & manufacturingPatrick Sheposh: Corporate circulation director

G.D. Crain Jr. Founder (1885-1973)Mrs. G.D. Crain Jr. Chairman (1911-1996)

Crain Communications Inc.

700 W. St. Clair Ave., Suite 310,Cleveland, OH 44113-1230Phone: (216) 522-1383Fax: (216) 694-4264www.crainscleveland.com

Publisher/editorial director:Brian D. Tucker ([email protected])Editor: Mark Dodosh([email protected])Managing editor: Scott Suttell([email protected])Sections editor: Amy Ann Stoessel([email protected])Design editor: Kristen Miller([email protected])Senior reporter: Stan Bullard([email protected])Reporters: David Bennett ([email protected])Shannon Mortland ([email protected])Jay MIller ([email protected])John Booth ([email protected]) Shawn A. Turner ([email protected])Chuck Soder ([email protected])Designer/reporter: Joel Hammond([email protected])Research editor: Deborah W. Hillyer([email protected])Cartoonist/illustrator: Rich Williams

Online editor: Jeff Stacklin([email protected])

Marketing manager:Nicole M. Burke ([email protected])Marketing coordinator:Laura Franks ([email protected])

Advertising sales director:Mike Malley ([email protected])Account executives: Adam Mandell ([email protected])Art Bouhall Jr. ([email protected])Andrea Rubin ([email protected])Dirk Kruger ([email protected])Nicole Nolan ([email protected])Classified advertising manager:Don Schwaller ([email protected])Office coordinator:Toni Coleman ([email protected])Western accounts manager:Ellen Mazen, 323-370-2477([email protected])Western accounts assistant: Alexander Carlos, 323-370-2400([email protected])Production manager: Craig L. Mackey ([email protected])Production assistant: Steven Bennett ([email protected])Graphic designer: Kristen Wilson([email protected])Receptionist:Jodi Stirtmire ([email protected])Billing: Susan Jaranowski, 313-446-6024([email protected])Credit:Donna Meeks, 313-446-6097([email protected])Circulation manager: Erin Miller ([email protected])Customer service manager:Julia Stanley ([email protected])

REGULAR FEATURES40 UNDER 40

CORRECTION

BY THE NUMBERSBig Issue....................9Classified............16-17Editorial ....................8Going Places..............9List: Money

managers ............14Personal View ............8Reporters’ Notebook..19Stocks ....................19The Week ................19What’s New ..............19

The name of GrafTech InternationalLtd.’s CEO, Craig Shular, was misspelled in a July 2, Page 3 story.

The search is on for members of the2007 Class of Crain’s 40 Under 40.

There is no formal nomination form.All that is needed is a résumé or narra-tive information, or both, about a person’s accomplishments in his or herfield and the person’s involvement incivic or charitable activities.

Submissions must be no more than1,000 words or they will not be consid-ered for this feature. No CDs, bindersor other supporting materials, please.

The deadline for nominations is Tuesday, July 31. Nominations shouldbe sent via regular mail to editor MarkDodosh at 700 W. St. Clair Ave., suite310, Cleveland, OH, 44113, or via e-mail to [email protected] with “40 Under 40” in the subject line.

Only people born on or after Nov. 20,1967, are eligible for this feature. ■

CCLB 07-16-07 A 2 CCLB 7/13/2007 10:33 AM Page 1

Dr. Reddy said he’s creatingplans to improve Weatherhead’smaster’s programs as well as itsalumni and corporate relations,fundraising and marketing com-munications — actions that sorelyare needed at a school that hasseen its share of instability in recent years.

With six deans at Weatherheadover the last eight years, highturnover within the Case adminis-tration, overall faculty unrest and ableeding university budget, theWeatherhead school has spent alot of time “putting out small fires”of late, which hasn’t left much timeto focus on programming, Dr. Reddy said.

As a result, some of those programs became stale, he said.

“An MBA (program) needs constant change. Our MBA hasn’tchanged very much in the last five

or six years,” said Dr. Reddy, whopreviously was Weatherhead’s interim dean for five months andwas an associate professor of policy studies.

An enhanced executive MBAprogram and a revamped MBAprogram will roll out in fall 2008, hesaid. The new MBA program willinclude the four basic principlesDr. Reddy said are common to allMBA programs — to improve students’ ability to be analytical,integrate their skills across variousfunctions, work in teams and communicate.

However, the second year ofthe program would incorporatespecialties that would be taughtacross the curriculum, whichwould make Weatherhead standout among other MBA programs,according to Dr. Reddy. Some

By SHANNON [email protected]

lumni of Case Western Reserve University’s WeatherheadSchool of Management have had two common questions forits dean, Mohan Reddy:

■ Why eight years of turmoil? ■ What now?

With six months under his belt as the school’s permanent dean, Dr.Reddy now has some answers for them.

JULY 16-22, 2007 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 3

INSIGHT

THE WEEK IN QUOTES“What a large burdenthat could place onMedicaid if all ofthose folks needed togo in (to long-termcare) at the sametime.”— Mary Jo Hudson, director,Ohio Department of Insurance.Page One

264 more condos slated for FlatsWilloughby Hills developer hopes to breakground on first of four high rises in springBy JAY [email protected]

A development group led by Russell Berzin of Franklyn Develop-ment Co. is planning to replace aparking lot with a $50 million, 264-unit riverfront condominiumcomplex in the Flats along Columbus

Road south of the Carter Road bridge.Mr. Berzin said the four high-rise

buildings in the as-yet-unnamedcomplex will offer one-, two- andthree-bedroom units in prices tenta-tively set in a range comparable tothose at the nearby Stonebridge development. Condominium units inStonebridge Plaza, a just-completed

condominium building, run from$153,000 to $529,000.

Cleveland City Council last weekapproved a rezoning of the propertyfrom general industry to downtownresidential. Mr. Berzin said final engi-neering drawings will be completedshortly, and he hopes to break groundon the first building next spring.

The complex, designed by PaulVolpe of City Architecture Inc.,would bring new housing construc-tion to a section of the Flats that ispredominantly parking lots and old

railroad depots. Mr. Berzin said theplan is to start with a nine-storybuilding with 55 units on sevenfloors over two levels of parking.The second building would be iden-tical, while the third building wouldhave a total of 13 floors and thefourth would have 12 floors.

He said all the suites will haveviews of the Cuyahoga River.

“The concept was that as we get upin the air, we’ll also have a view acrossto the lake in some instances,” Mr.

See CONDOS Page 15

See MATERIALS Page 6

See REDDY Page 15

JESSE KRAMER

Dr. Mohan Reddy, now the permanent dean of Case Western Reserve University’s Weatherhead School of Management, is set on fixing problemsthat led last year to the school’s smallest incoming class — 60.

Raw materialprices forcecompanies toget creativeSynthetic rubber partof Goodyear’s solution

“We believe that voters can compre-hend and appreciatethe merits of a well-presented businesscase for the need tomove quickly to seizethis (medical mart)opportunity.”— From a Personal View by foursuburban mayors. Page 8

“The degree signifiesthe level of skill and capability they can expect from the worker.… The degree is an indicator of what employers are lookingfor — you appliedyourself to learn a certain amount of material.”— Eric D. Fingerhut, chancellor,Ohio Board of Regents. Page 11

“The plan for this program and residencyisn’t to produce a jack-of-all-trades physician;it’s to produce a dentist-physicianwhose vision is the integration of oral andwhole body health.”— Dr. Lina Mehta, assistant deanfor admissions, Case Western Reserve University’s School ofMedicine. Page 13

REDDY READYFOR ACTION

With much of Weatherhead’s turmoil in rearview mirror, dean aims to revamp its MBA program

A

KRISTEN MILLER

By DAVID [email protected]

In response to hefty increases in raw material prices, some North-east Ohio manufacturers are going beyond traditional solutions — priceincreases and surcharges for cus-tomers — to try fresher approaches,including new production techniquesand greater use of alternative prod-ucts and offshore sourcing.

In the fresh approach category isone of the region’s largest compa-nies, Goodyear Tire & Rubber Co.,which is relying on chemistry to holddown its raw material costs.

The Akron-based tiremaker faces araw materials triple threat with higherprices for oil, rubber and steel — themain ingredients in a radial tire.

In 2006, Goodyear spent $829 million on raw materials for its tireproduction, representing a 17% increase from what the companyspent on such materials in 2005.

To help ease the increase in raw ma-terial costs, Goodyear came up with away to substitute 15% of its naturalrubber usage with synthetic rubberwithout compromising the tire’s per-formance, said Goodyear spokesmanKeith Price. Synthetic rubber is slight-ly less expensive than natural rubber,which at the current price of $1 perpound is at a 20-year high.

While Goodyear’s pumped-up useof synthetic rubber hasn’t mademuch of an impact on raw materialcosts in the short term, Mr. Price saidit helps the company guard againstfurther increases in natural rubberprices or supply disruptions. The International Rubber Study Group,based in Britain, estimates the tireindustry’s substitution capability fornatural rubber is less than 8%. Thismeans that Goodyear, at a 15% substitution rate, is less at the mercyof costs spikes in natural rubber thanits competitors.

“It gives us an advantage that ispretty beneficial,” Mr. Price said.

Over a barrelMeantime, high oil prices — a

barrel of oil now costs around $72,



Akron Canton Cleveland Columbus Elyria330-666-1098 330-588-2557 216-523-1905 614-358-0473 440-322-1654

TheIs What

PlusCounts.

The plus sign in our name symbolizes what we do – add value with services focused exclusively on accounting.In fact, we have a one track mind on accounting services that keep clients on the right track by improving operational efficiencies and increasing the bottom line.• Audits • Reviews • Other attest servicesAnd another plus – our clients have counted on us for more than 75 years.

Hausser + Taylor LLC is a licensed public accounting firm, which provides audit and attest services, and has a continuing professional services relationship with RSM McGladrey. RSM McGladrey and Hausser + Taylor collaborate to serve the business needs of their respective clients.

Volume 28, Number 28 Crain’s Cleveland Busi-ness (ISSN 0197-2375) is published weekly at 700West St. Clair Ave., Suite 310, Cleveland, OH 44113-1230. Copyright © 2007 by Crain CommunicationsInc. Periodicals postage paid at Cleveland, Ohio, andat additional mailing offices. Price per copy: $1.50.POSTMASTER: Send address changes to Crain’sCleveland Business, Circulation Department, 1155Gratiot Avenue, Detroit, Michigan 48207-2912.(888)909-9111.

REPRINT INFORMATION: 800-290-5460 Ext. 180

Intermodalfirm landsparcel ofFord plot By STAN [email protected]

TransInternational Systems Inc. ofColumbus plans to expand its truckparking and container storage opera-tions in Brook Park after acquiringnearly seven acres from Ford MotorCo. on Engle Road across from Ford’scasting and engine plants.

Al Scott Properties LLC, a partner-ship led by principals of the intermodal freight operator, paid$625,600 June 22 for the 6.8-acreparcel on the east side of Engle Road,according to Cuyahoga County landrecords.

John Stewart, an Al Scott partner,said TransInternational will continueoperating a nearby terminal and container depot on Brookpark Roadin Brook Park, but it needed morespace and will staff the new inter-modal operation with existing BrookPark staff.

Ford already uses the Engle Roadproperty for truck parking, but AlScott will construct a 4,600-square-foot building on the site for Trans-International, Mr. Stewart said.

Vince Adamus, Brook Park commissioner of economic develop-ment, said Al Scott topped severalbidders for the property when it recently was put up for sale byFord. He said the project would help the suburb retain TransInter-national.

Ford announced in May that itplans to close the casting plant in2009. ■

Richfield tech firm casts broader NetMoving past justwireless networks,company increasesrevenues nine-fold

By CHUCK [email protected]

Only now will Pat Aulizia admitthat NeTeam Systems LLC has hit itsstride.

Revenues at the communicationtechnology company in Richfieldgrew to $18 million in 2006, a nine-fold increase from the $2 million itreaped in 2004. Plus, this year’s salesfigures already have surpassed lastyear’s total.

Mr. Aulizia, NeTeam’s CEO, andtwo other top officials attributed thesharp increase to the transformationNeTeam has undergone over thepast three years. The company —founded by former employees ofwireless technology pioneer AironetWireless Communications Inc. —had focused on designing and in-stalling wireless computer networksuntil 2004, when Mr. Aulizia, BillCannon and Robert Lapmaradojoined the company.

They broadened NeTeam’s focus toinclude data, voice, video and securitytechnologies. The trio also partneredNeTeam with Cisco Systems Inc. ofSan Jose, Calif., so the Richfield com-pany could resell Cisco products to itscustomers instead of simply tellingthem which technologies to buy.

Now the company is acquiringnew customers faster and seems tohave adopted the aggressive salesculture Mr. Aulizia said he grew accustomed to as regional salesmanager for Cisco in Cleveland andColumbus.

The added business has helped

MARC GOLUB

A wider focus has helped Richfield technology company NeTeam Systems LLC, behind Bill Cannon (from left), Robert Lapmarado and Pat Aulizia, grow exponentially. That wider offering includes data, voice, video and security technologies.

NeTeam grow to 54 employees today from roughly 10 in 2004, andthe company is hiring aggressively.

The company also has added spacein two ways. NeTeam a year agomoved into a 12,000-square-foot office at 4125 Highlander Parkway —the same building that houses Cisco’sNortheast Ohio office. The companypreviously was housed in a 7,000-square-foot office on Embassy Park-way in Bath Township, where Messrs.Aulizia, Cannon and Lapmaradosqueezed into a 10- by 12-foot office.

“We’re a little bit more comfort-able,” Mr. Lapmarado said.

They also are opening this montha 12,000-square-foot staging center.NeTeam engineers will use the

space, also located on HighlanderParkway, to test systems before installing them for customers.

NeTeam opened its first stagingcenter a year ago in Brecksville, butit will close the location when itslease expires in December.

The company opened the 3,000-square-foot building so that it couldput together a mockup of a wirelesscomputer network it was designingfor the entire University HospitalsHealth System. Afterward, the center became popular amongNeTeam clients, Mr. Cannon said.

“Virtually all of our customerswanted their gear staged at a remotefacility,” he said.

University Hospitals picked

NeTeam because Cisco recom-mended the company, and the hospital system hasn’t regretted itschoice, said Brad Chilton, divisioninformation officer/chief technologyofficer at UH.

“We’re very satisfied with NeTeam,”he said, adding that the system shouldbe in place in all UH locations by November. NeTeam has helped other large entities build or updatewireless networks. Among them arethe University of Akron, the New YorkStock Exchange and Jones Day.

Cisco does not comment on itspartners as a policy, but Cisco chan-nel account manager John Ford saidonly a fraction of its partners havecertifications for multiple special-ties, as NeTeam does.

The company’s partnership withCisco is a bit ironic in the sense thatits founding members lost their jobswhen Cisco bought Aironet in 2000,shortly after Aironet went public.Cisco kept most of the company’semployees but shed its presales andimplementation engineers, whoformed NeTeam in 2000.

Meanwhile, Mr. Aulizia had becomeinterested in the idea of leaving Ciscoto run a partner company, given thebusiness opportunities he’d seen fromhis position as a Cisco sales manager.Messrs. Cannon and Lapmarado werelooking for new opportunities as well,so for about four days a week for amonth the three longtime friends metover coffee to discuss how they wouldbecome Cisco partners.

NeTeam has been profitable everyyear since, Mr. Cannon said, declin-ing to release dollar figures. Thecompany aims to hit $40 million inrevenue by the end of the year, andMr. Aulizia said he expects the com-pany a year from today will be earn-ing double what it does now.

“I hope I’m wrong,” he said. “Ihope it triples.” ■

CCLB 07-16-07 A 4 CCLB 7/13/2007 10:37 AM Page 1

*Source: 2007 WilsonRx® Survey, © 2007 Wilson Health Information, LLC – New Hope, PA. For information visit www.wilsonrx.com or e-mail [email protected].

Employees have

great plans for retirement.

Ours should be one of them.

#1 in Member SatisfactionWilson Health Information has rated MemberHealth’s Medicare Part D plan highest in overall member satisfaction.

MemberHealth has the knowledge and experience to help Employers and other Groups with

Medicare Part D solutions. We’ve designed a unique approach to prescription coverage that’s

committed to retiree care while effectively reducing plan cost. MemberHealth provides you with

fl exible, intelligent, customized choices and your retirees with plans that are rated the highest in

member satisfaction according to Wilson Health Information*. To fi nd out more visit www.mhrx.com.


up 40% for the year to date — areputting many companies such aslubricants maker Etna Products Inc.of Chagrin Falls on slippery ground.

The cost of crude has pushed upprices at the pump, spurring a spikein demand for biodiesel and ethanol.As a result, the popularity of biodieselhas spurred a run on beef tallow andvegetable oil, which are key ingredi-ents in many industrial lubricantssuch as those produced by Etna.

Tallow, for instance, is used inthe steel industry to provide lubri-cation in a rolling operation assheet metal is compressed throughthe rollers. According to industryexperts, the price of such oils hasincreased an average of 20% thisyear because corn and beef tallownow are hotter commodities.

Etna president Isaac Tripp IV saidthe company, which lists automotivesuppliers among its customers, relieson its own suppliers to locate oils,such as soybean oil, that are more affordable than tallow. Mr. Tripp saidhe doesn’t see any respite in materialpricing soon, so expanding Etna’sraw material options is essential toremaining competitive.

And what is good for the customeris good for the supplier.

One of Etna’s main suppliers is

Westlake-based Sea-Land Chem-ical Co., a distributor of industriallubricants and cleaners that has experienced a spike in businessfrom companies looking for moreaffordable lubricant material.

To better serve a growing cus-tomer base in Canada and Mexico,Sea-Land is expanding its sales forcein both countries. The 24-personcompany expects to add three moreemployees this year.

Joe Clayton, CEO of Sea-Land,said the company’s sales jumped12% last year to nearly $50 million.He expects to exceed $50 million in sales this year by providing customers with more value-addedservices, such as environmentallyfriendly, biodegradable lubricantsdelivered on a just-in-time basis.

“We are able to buy product andkeep it in one of our warehouses,”Mr. Clayton said, referring to Sea-Land’s warehouses in Cleveland,Cincinnati, Chicago and other partsof the country. “That allows ourcustomers to keep a smaller inven-tory, which helps keep costs down.”

Options abroadPolymer compounding company

PolyOne Corp. of Avon Lake slowlyhas increased the amount of feed-stock it purchases offshore, includ-

ing China, where such materials arecheaper that in North America. Afew years ago, PolyOne used noChinese suppliers.

PolyOne spokesman Dennis Cocco declined to break out howmuch of the company’s feedstockcomes from China, though he said itis small. However, he predicted thepercentage will increase gradually,especially because the quality of Chinese resins continues to improve.

“We (buy) thousands of raw ma-terials,” he said. “We’re constantlylooking for lower costs and more ef-ficient sources of raw materials.”

The closing quality gap betweenU.S. and China suppliers is an issuethat domestic polymer companiesfollow closely, said Bill Ridenour,president of Polymer Transaction Ad-visors Inc., a merger-and-acquisitionadvisory firm in Newbury.

As that gap narrows, there will bemore consolidation among suppliersboth in the United States and over-seas, Mr. Ridenour said.

Barry Rhodes, chief operating officer of North America for A.Schulman Inc., said the Akron-based plastics maker has been op-erating overseas, including Asia, forseveral years, and is in a good posi-tion to take advantage of the emer-gence of foreign vendors. ■


For video recap from this year’sLuncheon, go to:

crainscleveland.com/section/won07video

ThermaFab anglesfor more space, butit has competition Tank maker, Monarch Electric Service intalks over roomy West 160th Street siteBy DAVID [email protected]

Metal fabricator ThermaFab Alloy Inc. is looking to consolidateits operations in what was once aWestinghouse Electric Corp. repairfacility in Cleveland, a move thatcould create 90 jobs. But thoseplans will hinge on discussions withthe building’s current owner andtenant, Monarch Electric ServiceCo.

Gil Sherman, ThermaFab’s chiefoperations officer, said success ingrowing markets has ThermaFab negotiating to buy the 58,000-square-foot building at 4600 W. 160th St. Thebuilding and surrounding 4.8 acresare owned by Monarch, with thebuilding occupied by a division ofMonarch and by a trucking company.

But as much as ThermaFab needsmore space, so does Monarch,which is planning a 25,000-square-foot addition to its 75,000-square-foot headquarters building at 5325W. 130th St. Monarch operates itsmotor division in the building onWest 160th Street and doesn’t knowif it wants to give up its space thereyet, said Bill Oros, vice president ofsales and marketing for Monarch.

Within the West 160th Streetbuilding, Monarch repairs and rebuilds large synchronous motors,generators and hydrogenerators.The company told Crain’s ClevelandBusiness in February 2005 that itwas buying the building to handlemotors for nuclear power plants forcustomers such as Akron-basedFirstEnergy Corp.

Monarch is considering relocatingthe motor division once the West130th Street expansion is completednext year. However, Mr. Oros said the120-employee Monarch may retainthe building on West 160th and use itas a warehouse.

Mr. Sherman said one possible option both companies are exploringis ThermaFab sharing the buildingwith the current tenants throughnext year, when it would take overmuch of the space if the sale of thebuilding to ThermaFab goes through.ThermaFab projects it would spend$2.6 million on the expansion project, which would include newequipment.

ThermaFab makes custom pres-sure tanks, storage tanks and piping. The 35-person companycurrently leases a 21,000-square-

foot building at 1964 W. 19th St., aswell as another 16,000-square-footbuilding on Van Epps Road inCleveland.

Single site in sightsThermaFab last March received a

40%, seven-year tax credit from theOhio Department of Developmentto consolidate at an unspecified address its headquarters, manufac-turing and research operations,which are now spread over bothsites. The tax credit is valued at$247,000 over that period. Accord-ing to state documents, ThermaFabestimates it could add 90 jobs if theconsolidation proceeds.

Mr. Sherman said the company isgrowing at a rate that necessitates alarger plant.

“We’re getting into markets thateveryone seems to want to get into,”he said.

New markets for ThermaFab include alternative fuels and pollu-tion control. For example, Mr. Sher-man said ThermaFab is expandingthe line of parts it makes for air pollution scrubber systems for energy companies that are retro-fitting their coal-fired power plants.

Mr. Sherman said ThermaFab’sannual sales tripled from 2004 to2006, though he wouldn’t revealsales figures for the privately heldcompany. He said he expects salesto increase another 40% this year.

Located two miles from Cleve-land Hopkins International Airport,the building on West 160th was thesite of a former electrical equipmentrebuild center operated by Westing-house from 1957 to 1994.

Less than two years ago,Monarch, along with the building’sthen-owner Viacom, which pickedup the building as part of its acqui-sition of Westinghouse, signed anagreement with the Ohio Environ-mental Protection Agency to cleanthe property of environmental hazards caused by polychlorinatedbiphenyls (PCBs).

Randy Carr, a principal of Ameri-can Transfer Corp., which now occupies a portion of the building onWest 160th, said his trucking companyhopes to continue to operate at thatsite for at least another year, thoughmost of the space it requires is outside.

American Transfer moved its 20-person heavy hauling operation toWest 160th from Valley City in 2005. ■

continued from PAGE 3

Materials: Shrinking quality gap watched closely


Rates exclude taxes and Sprint Fees (including USF charge of up to 2.91% that varies quarterly, cost recovery fees up to $1.55 per line and state/local fees that vary by area). Sprint Fees are not taxes or government-required charges.

The Nationwide Sprint PCS Network reaches over 262 million people. The Nextel National Network reaches over 274 million people. Coverage not available everywhere. Offers may not be available in all markets or retail locations. Terms and conditions apply. Speed claim based

on walkie-talkie call set-up time. Subject to credit approval. See store or sprint.com for details. Offers expire 9/3/07 or while supplies last. Available to corporate-liable accounts (activations using a business name and tax ID) only. Up to $36 activation fee and $200 early

termination fee apply per line. Nextel Walkie-Talkie: Group and International Walkie-Talkie excluded. International Walkie-Talkie service provided for calls in and between the U.S. and Canada, Mexico, Argentina, Peru and Brazil. Free Incoming Plan: Free Incoming applies

to calls received in the U.S. Overage $0.45/min. Nights: 9pm –7am; Wknds.: Fri. 9pm–Mon. 7am. Partial min. charged as full min. ©2007 Sprint Nextel. All rights reserved. SPRINT, the logo, the NEXTEL name and logo, and other trademarks are trademarks of Sprint Nextel.

MOTOROLA and the Stylized M Logo are registered in the U.S. Patent and Trademark Offi ce. All third-party product or service names are property of their respective owners. All rights reserved.

Get on the nation’s fastest and largest

push-to-talk network for instant connections.

That’s getting it done at SprintSpeed.™

A second is a terrible thing to waste.

Free Incoming Plans

All incoming calls are free—from anyone, from anywhere.

Unlimited nationwide walkie-talkie, starting at $49.99 a

month. Offer requires a two-year subscriber agreement.

Other monthly charges apply. See below.

1-800-SPRINT-1 sprint.com/nextel

The rugged Motorola® Buzz™ ic502

Limited time only for your business account.

Phone offer requires activation on a new line

of service and a two-year subscriber agreement.

AKRON1898 Buchholzer Blvd 330-630-1000BEACHWOOD22839 Chagrin Blvd. 216-295-2950

BROADVIEW HEIGHTSSprint Nextel Business440-746-7600CANTON4470 Belden Village St. 330-491-7300

ELYRIA616 Tillotson Street 440-324-1122FAIRLAWN3103 W. Market Street 330-865-7891

LYNDHURSTLegacy Village 216-291-5270MEDINA1065 N. Court St. 330-721-8100

MENTOR7501 Mentor Avenue 440-602-4500NORTH CANTON6791 Strip Ave. NW 330-305-1365

NORTH OLMSTED25363 Lorain Road 440-686-2600PARMA HTS6341 Pearl Rd 440-887-1200

SANDUSKYSandusky Mall 419-624-0074WESTLAKECrocker Park 440-835-0201


Memo to Ford Motor Co. CEOAlan Mulally: It’s going to takea bit more than changing an ill-perceived name to rescue

what had been one of your company’s starproducts.

The chief executive recently said thatthe company’s “Five Hundred” model, acatchy name if ever there wasone, would be rebranded nextyear as the (drum roll, please)“Taurus.”

So the struggling automakerhopes people will buy a mostlynondescript car because it’sbeen given a name that oncegraced the company’s smash-hit product. The company saysthe new Taurus will be the beneficiary of a half-thousandor so engineering changes and a big marketing campaign.

Here’s hoping that one of those changeswill be removing that old-fashioned logofrom the middle of the front grille. Thatonly added to the overall unattractivenessof the Five Hundred.

Ford says it will play to consumers’sentiments with a marketing messagethat trumpets the vehicle’s great safetyratings and fuel efficiency. That’s a goodstart, but they need to give the car someadded style and sizzle if they ever hopeto run with the Toyotas of the world.

* * * * THE CEO OFTEN GETS the

star treatment. As chief execu-tive, he or she gets the final wordon a company’s directions andthe media attention those effortsbring.

Since Y2K and all the othertechnology-induced ups anddowns in our economy, thechief information officer (CIO)has gotten a lot of ink. Further-more, it’s no longer enough to

have a great advertising agency and talented VP of marketing. Today, thatposition has been upgraded to CMO, orchief marketing officer.

But the corporate title that could havethe most to do with a company’s success,with very little if any of the attendant

fanfare, is chief financial officer.We aim to change that with an awards

program and event unlike anythingthat’s been done in our market. Crain’sCleveland Business and the local office ofMarsh, the insurance broker/risk man-ager, are teaming to honor NortheastOhio’s CFOs of the Year.

Nominees must be chief financial officers or hold equivalent positions atcompanies and organizations in Cuya-hoga, Geauga, Lake, Lorain, Medina,Portage or Summit counties. Awards willbe presented in three categories, publicand private companies and nonprofit or-ganization. Judging will be done by anindependent panel in conjunction withFinancial Executives International.

Nominations must be submitted in digital format, using either Microsoft Wordor Adobe programs. For more information,call Crain’s (216-522-1383) and ask forNicole Burke or Laura Franks.

Get your CFO the praise he or she deserves, but don’t put it off: The deadlinefor nominations is Aug. 2. Winners will behonored at a dinner on Oct. 25. ■


Privacy? HahM

aintaining one’s privacy in an era ofGoogle searches and computer hackersseems a nearly impossible task. Govern-ment agencies shouldn’t be adding to

the problem by applying loose standards to the handling of confidential data about the citizensthey’re supposed to serve.

Two separate but strikingly similar incidents inthe last month that resulted in the theft from government bodies of private individuals’ personaldata were the result of sheer negligence on the partof officials with the state of Ohio and CuyahogaCounty. Both incidents offer maddening pictures ofthe lack of proper security controls over personal information entrusted to their care.

Cuyahoga County reported that an employee of itsDepartment of Development had her car and all itscontents stolen June 30 in what was described as a“car-jacking incident.” Among the items stolen was acounty-owned flash drive, or data storage unit, thatthe county says was used “to synchronize data baseinformation between her (the employee’s) Countypersonal computer and a computer at her home, inorder to finish work at home that could not be donewithin her normal 40-hour County work week.”

The flash drive contained the personal informa-tion, including Social Security numbers, of as manyas 2,600 participants in the county’s free homeweatherization program. So, their information nowis floating around out there somewhere.

And why? Because the county thought it was acceptable to allow information intended for govern-ment use only to be removed from county propertyand to reside on someone’s home computer.

But, what if that home computer had beenhacked? Or stolen, just like the flash drive was?

Or what if a friend, who wasn’t as trustworthy asthis employee apparently was deemed to be, usedthe computer and stumbled upon all this data?

The state had to acknowledge an even biggerscrew-up than the county when the Ohio Depart-ment of Taxation reported that a backup data tapecontaining the names and Social Security numbersof nearly 860,000 individual taxpayers plus sensitivedata on 258,000 businesses and vendors had beenstolen June 10 from the car of a state intern.

That’s right. An intern.In its June 20 letter to people whose data was on

the backup device, the tax department said, “TheState of Ohio is doing everything possible to recoverthe stolen device and protect the personal informa-tion of our taxpayers.” But why didn’t it do “every-thing possible” to put in place procedures for keeping the data secure in the first place?

The instances of these security breaches havegrown far too common for government officials tothink they won’t happen. Quite the contrary. The assumption should be that the data they possesscontinually is at risk and that all reasonable precau-tions should be taken to make sure it doesn’t windup in the wrong hands.

The state in its letter writes, “We regret that the lossof this sensitive data may place an undue burden ofconcern on you.” But regrets aren’t good enough.Start doing a better job of protecting citizens’ privacy.

COMMENTARY

PERSONAL VIEW

BRIANTUCKER

Ford better get a better idea, quick

Med Mart could be transformation catalyst

The following letter was sent jointly by four suburban mayors— Bruce Akers of Pepper Pike,Judy Rawson of Shaker Heights,

Debbie Sutherland of Bay Village andMartin Zanotti of Parma Heights — to attorney Fred Nance, who is chairman of the Greater Cleveland Partnership. Mr. Nance has been charged with spear-heading the business group’s efforts to advance the medical merchandise martand convention center projects that areunder consideration by the CuyahogaCounty commissioners.

Dear Mr. Nance:

The Medical Mart/Exhibition Center’spreliminary plans offer a significant opportunity for this County and region.Building on our distinctive existing assetscan help restore our region to one of

economic prominence. The four of us, asindividual Suburban Mayors, enthusiasti-cally support the concept of the MedMart/Center as it has been preliminarilyoutlined, and urge specific steps to maxi-mize the chances for success — both withthe public and as a business matter.

We are encouraged that the businesscommunity has embraced the importanceof this project. Your appointment as cham-pion of the project offers us a leader with aproven track record of accomplishments.While this is an important first step, thereare critical issues that must be addressedin the near future to assure this project hasthe greatest chance for success. In order to assist the process, we would like to provide our insight to you directly.

First, we believe the Med Mart/Exhibi-tion Center should be a cornerstone of atransformational Economic Development

plan for the entire region. Therefore, presentation of this proposal must also address the crucial role of health servicesin our regional economy, and the manypositive benefits of building on thatstrength.

Secondly, we need a solid and carefullydocumented business plan for the publiccomponents of the project.

Many legitimate questions will beraised about this project and must be answered by a broadly representativegroup. They include:

1.) What is the specific transforma-tional impact of a Medical ExhibitionCenter for the region?

2.) What commitments and invest-ments are needed on the public side tomake this project happen? What is the costof each component, what public entity

PUBLISHER/EDITORIAL DIRECTOR:Brian D.Tucker ([email protected])

EDITOR:Mark Dodosh ([email protected])

MANAGING EDITOR:Scott Suttell ([email protected])

OPINION

See VIEW Page 9


(County, City or other) will be respon-sible for raising the funds, and what isthe source of those funds?

3.) What is the amount of privatemoney needed for the project andwhat business entity is responsiblefor each private component part?

4.) Why are new tax revenues required to fund the project? If theyare needed, why can’t all new revenues be dedicated to this oneproject, with the aim of retiring thedebt (and ending the tax) as quicklyas possible?

5.) What additional economic development opportunities are directly linked to the center?

In order to explore and answerthese very important questions, werecommend the following steps toensure a credible and professionalpublic discussion:

1.) Immediate creation of an independent oversight group, withrepresentatives from the County,City, private sector, Labor and Mayors and Managers. This oversightgroup would be responsible for answering the questions outlinedabove, developing a comprehensivebusiness plan for the project, and forplaying a continued role during thedesign and construction phases.

The oversight group would alsooversee the allocation of the publicdollars to assure that the monies generated are only spent for the purposes allocated.

2.) A commitment from all publicparties that any new tax revenuesraised would be used ONLY for the reasonable costs of a carefully designed Center, with the aim ofpaying off the debt (and ending thetax) as soon as possible.

3.) A process for positioning theMedical Mart Exhibition Center aspart of an explicit plan for the

strategic investment in our future.We understand there will be skep-

tics who oppose the idea of an un-voted sales tax increase. But webelieve that voters can comprehendand appreciate the merits of a well-presented business case for the needto move quickly to seize this opportu-nity. We must do our job to assurethis case is made. If we fail to presentthe merits properly, this sales tax increase will almost certainly face a recall. We must also plan for the likelihood of this recall effort and assure that the business case will convince the voters of the merits ofthis proposal.

Our region may not see an oppor-tunity like this again in the near future and we must be successfulnow! The people of CuyahogaCounty care deeply about our future and we are all looking for significant reasons to be hopeful.We have, in front of us, the opportu-nity to revitalize our region by laying the cornerstone of our neweconomy. We will be able to rebuildour region’s economy based onmedicine and technology and helpto put the “rust belt” days behindus.

Now is the time for collective lead-ership to drive this process and excite our constituents with themany related opportunities in frontof us. The Med Mart project is worthfighting for and we must band together to do just that! We mustcraft a broad based economic plan inorder to realize the true opportuni-ties this project offers to be realized.

We pledge our efforts to presentingthis Center as the centerpiece of anew beginning for Cuyahoga Countyand the region. That is the case ourresidents want to understand andsupport. We look forward to workingwith you in the very near future. ■

JULY 16-22, 2007 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 9

GOING PLACES

➤➤➤➤ Let us know what you think. Vote in our online poll at www.CrainsCleveland.com

View: Independent oversight needed

JOB CHANGES

ARCHITECTURECBLH DESIGN: Adam P. O’Brien todraftsman.

DISTRIBUTIONBARNES DISTRIBUTION: DavidGoldberg to inventory analyst.

FINANCECHASE: Lisa A. Walters andChristina Gabric to businessbankers. KEYBANK NA: Mark Sofyanos tonational sales manager, KeyBankMortgage. NATIONAL CITY CORP.: MonicaA. Masterson to small businessbanking officer.

FINANCIAL SERVICEBROCKMAN, COATS, GEDELIAN & CO.: Todd P. White to tax associate. MCMANUS, DOSEN & CO.:Barbara M. Popelmeyer to senioraccountant.WACHOVIA SECURITIES: MichaelN. Rabe to managing director, investments, Rabe Stillman Invest-ment Consulting Group.

HEALTH CARETHE AKRON CHILDREN’S HOSPITAL: Dr. Margaret Millerto pediatric primary care physician,Physician Associates, Fairlawn. UNIVERSITY HOSPITALS CASEMEDICAL CENTER: Dr. KennethR. Cooke to pediatric hematology/oncology specialist.

INSURANCEMARSH USA INC.: Michael Jackisch, Christopher Pease andBeverly Webb to senior vice presi-dents; Lucille Artino, Brian Hunleyand Wendy Thomas to vice presi-dents; Fran Alabise, Julie Flors,Jodi Foley, Claudia Kundrod, Susan Malburg, Jennifer Malloyand Tara Williams to assistant vicepresidents.

LEGALCLIMACO LEFKOWITZ PECA

WILCOX & GAROFOLI CO.: ScottD. Simpkins to principal; John C.Orlando, Jennifer L. Gardner andPatricia M. Ritzert to associates. SPIETH, BELL, MCCURDY &NEWELL CO.: John N. Neal to associate.

MARKETINGLIGGETT STASHOWER: Wes Jones to art director; Cheryl Boncek and Gina Chase to accountmanagers; Mark Ridgill to copy-writer; James Koenig to account coordinator.

NONPROFITGREATER CLEVELAND COUNCIL,BOY SCOUTS OF AMERICA:James Hall to assistant director offield service. THE NORD CENTER: Dan Haightto interim executive director; BetseyKamm to director of marketing anddevelopment; Dr. Enrique Huerta tomedical director.RED (AN ORCHESTRA): John Farina to chief executive officer.

REAL ESTATEHOWARD HANNA SMYTHECRAMER: Sandra Johnson to salesassociate. REALTY CORPORATION OFAMERICA: Lesley Morlock andPaul Schneider to sales associates.

SERVICEANTHONY & SYLVAN POOLSCORP.: Michael T. Sprenger tovice president, general counsel andsecretary. COMMERCIAL MOVERS INC.: TomHook to office furniture consultant. HUMAN ARC: Wayne R. Schmidtto director, information technology.

BOARDSBEAUMONT SCHOOL: JosephGambatese (Swagelok) to chairman;Jill Van Auken Akins to vice chair. CLEVELAND RAPE CRISIS CENTER: Peter A. DeMarco(Meaden & Moore) to treasurer. CUYAHOGA COUNTY PUBLIC LIBRARY: Janet AuWertrer to

chair; William I. Russo to treasurer;Sari Feldman to president. EUCLID CHAMBER OF COMMERCE:David L. Carlson (The Carson Agency)to chairman; Laura J. Groshe to vicechairman, chairman elect; RobertEichhorn to vice chairman, treasurer;John Schweitzer to vice chairman,secretary. SOCIETY FOR REHABILITATION:Michael Warren to president;James Farrell to first vice president;Ryan Cox to second vice president;David Steger to secretary; John Simon to treasurer.

Send information for Going Places [email protected].

continued from PAGE 8

THE BIG ISSUEDo you feel safe in the city of Cleveland?

CARLYN ALEXANDERCleveland HeightsI don’t think the situationhas changed; something’sbeen going on for a longtime. The economy hassomething to do with it.When they don’t have jobsor opportunities, somepeople don’t behave right.

BILL COSTIGANClevelandI do. There’s a given levelof risk in any large city.When you’re out at night, ifyou stay with groups offriends and act smart, it’ssafe.

CECILIA MACKEYUniversity HeightsThe problem with down-town Cleveland is thatthey’re short of security.The problem with the Flatsand now somewhat theWarehouse District isthey’ve let these youngkids, 18, 19 years old,take over.

CHARLES JOHNSONEuclidThe shooting at Spy Barwas terrible and unfortu-nate, but I think it was anisolated incident. I reallyapplaud the Cleveland police department for theway they do their job.


■ NO HORSING AROUND: Lake Erie College has added a major in equine entre-preneurship to prepare students for a careerin the $39 billion equine industry. The equine entrepreneurship degree program is a multi-disciplinary approach, focusing on the core business management and equine studiescourses. The program includes a consulting experience with equine business ventures andexperience in the development of a businessplan for a start-up equine venture. “Lake ErieCollege is honored to be the first in the nation tooffer a major in equine entrepreneurship,” saidStephanie D. Huffman, associate dean ofequine studies. “The need for strong entrepre-neurial skills is evident in the equine industrywith approximately three out of five animal trainers being self-employed.”

S H O R T T A K E S S N A P S H O T

HIGHER EDUCATIONI N S I D E

JULY 16-22, 2007 CRAIN’S CLEVELAND BUSINESS 11

11 CASE TO OFFER COMBINEDDENTAL, MEDICALCURRICULUM

EYE ON THE PRIZE: Baldwin-Wallace College undergraduates Michael Sollenbergerof Orrville and Michelle Jarus of Brook Park andMBA candidate Jason Stevenson of Columbus recently were named winners of a competitionled by Greg Muzzillo, a Baldwin-Wallace graduate and founder of Cleveland-based Proforma, a provider of printing and promotionalneeds. As winners of the competition, each student will receive a free franchise. The selection was based upon the students’ business plans, demonstrated aptitude for success, integrity and dedication to giving backto the community.

IN TRANSITION: Cuyahoga Community College’s Women in Transition program willresume offering free, eight-week personal andprofessional development courses to displacedhomemakers at the Eastern Campus begin-ning Aug. 27 following a scale back during thelast academic year due to funding. “Women intransition,” or “displaced homemakers,” arewomen who have been homemakers and/or single parents who must become job-ready andself-supporting due to divorce, separation, adeath or spousal disability. Program orientationwill take place Aug. 23 and beginning immedi-ately, a student adviser will be at Eastern Campus one day a week to meet with potentialstudents.

DEGREES OFSEPARATION

Number of students seeking advanced education grows

as statistics show direct correlation to significantly

higher earning powerBy KIMBERLY [email protected]

Eileen Petridis, senior vice president forRobert Falls & Co. Public Relations inCleveland, knew early in her under-graduate career that she wanted a

higher degree.“For me it was very important. I felt it

helped to differentiate me in the workplace,”she said. But her boss at the time gave hersome advice: A master’s degree has a lot morevalue with a few years of real world experienceunder your belt.

While the actual — and perceived — value ofan advanced degree varies depending on who’sdoing the hiring and for what position, Julia E.S. Grant, associate dean for professional program management at Case Western ReserveUniversity’s Weatherhead School of Manage-ment, said educational attainment generallytranslates into a bigger paycheck.

According to the U.S. Census Bureau, theaverage annual 2005 earnings of workers 18and older with an advanced degree was$79,946. This compares with $54,689 a year forthose with a bachelor’s degree, $29,448 for

DEGREES AWARDED BY DISCIPLINE, FY 2004-2005Level of Degree

Discipline area Associate Bachelor’s Master’s DoctoralTotal * 22,391 56,428 20,294 2,060

Arts & Humanities 18% 19% 8% 10%

Business 18% 22% 23% 2%

Education 3% 14% 34% 15%

Engineering 11% 7% 7% 15%

Health 27% 6% 6% 11%

Natural Science, Math 9% 9% 6% 21%

Social, Behavioral Sciences 3% 18% 10% 15%

Other 12% 4% 5% 11%

* Does not include professional degrees SOURCE: Ohio Board of Regents’ “The Performance Report for Ohio’s Colleges and Universities, 2006”

See DEGREES Page 12

BACK TO SCHOOLAs summer slips by and the school yeardraws near, here is a snapshot of what’shappening on U.S. college campuses:

$13,425

The average tuition, roomand board (for in-state students) at the nation’spublic four-year collegesand universities for an entire academic year(2005-06)

Source: U.S. Census Bureau, Upcoming abstract of the U.S.

million

The projected number of studentsenrolled in the nation’s collegesand universities this fall

18


Region’s banks look to bulk up deposit shares

Documents

Transcript of Region’s banks look to bulk up deposit shares