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Transcript of Regional Perspectives on Re-engaging and Rotarians
2013 RI CONVENTION
Regional Perspectives on Re engaging
and Rotarians
2013 RI CONVENTION
REGIONAL PERSPECTIVES ON RE-ENGAGING AND ROTARIANS
PanelistsEun-Soo Moon, RC Zone 10A
Yen-Shen “Electronics” Hsieh, RC Zone 10B
Jennifer Scott, Past IA Training Leader
ModeratorBrad Howard
Membership Development and Retention Committee Member
Regional Perspective on Re-engaging and Rotarians International Convention
Regional Perspective on Re-engaging and Rotarians International Convention
Rotary Korea MagazineMTV Best Music Video Award
Regional Perspective on Re engaging and Rotarians International ConventionSupport for LASpecial lecture at Harvard
Solutions for Membership Development
Regional Perspective on Re-engaging and Rotarians International Convention
Regional Perspective on Re-engaging and Rotarians International Convention
Challenge of Rotary
1. Shortage of Motivation
and Participation!
“Most new member will be left silently
without giving proper motivation and
the atmosphere where they can participate,
even if we attracted them
for membership development..”
2. Shortage of young
members!
“Rotary is aging and decreasing
its membership by around 10% each year.
So, to make vibrant club and
prevent the situation, we are facing,
we need to recruit young members.”
3. Shortage of Education
for the New!
“If there are any new members
who don’t really know what Rotary is,
then the clubs could be weakened
by those members.”
Regional Perspective on Re-engaging and Rotarians International Convention
Regional Perspective on Re-engaging and Rotarians International Convention
(2013.6.7 data)
Regional Perspective on Re-engaging and Rotarians International Convention
Regional Perspective on Re-engaging and Rotarians International Convention
Guest
SpeakersRecruitment
Plan
Increase Women
Participation Joint Projects
With
Chung-nam province office
Educational office
Red-Cross
Regional Perspective on Re-engaging and Rotarians International Convention
Regional Perspective on Re-engaging and Rotarians International Convention
[Features]
Regional Perspective on Re-engaging and Rotarians International Convention
….
Regional Perspective on Re-engaging and Rotarians International Convention
Regional Perspective on Re-engaging and Rotarians International Convention
[ Survey based on former Members ]
Target:
Past 3 years
former members
Replies
Received
Within a year
62.75%
Regional Perspective on Re-engaging and Rotarians International Convention
Do not plan to rejoin
Throughfamiliar Rotarians
Contact inperson
Regional Perspective on Re-engaging and Rotarians International Convention
Regional Perspective on Re-engaging and Rotarians International Convention
Regional Perspective on Re-engaging and Rotarians International Convention
Commemorative PhotosFounding Ceremony
Rotary Badge Awarding
Ceremony
Regional Perspective on Re-engaging and Rotarians International Convention
Mentoring
Weak distinct
club style
Weak
autonomy
Club isolation
DisadvantagesAdvantages
Rapid learning of
Rotary club style
Clear club vision
장점Efficent
communication
Regional Perspective on Re-engaging and Rotarians International Convention
50%
13%
24%
Rotary volunteer
service programMembership fee and
obligatory payment
Attendance
21%
Member Development
and management
What were the most useful topics?
Strive for an 85% satisfaction
rate of new information acquisition
and understanding by workshop
attendees.
Regional Perspective on Re-engaging and Rotarians International Convention
Holding Seminars and Parties for
All New Club Leaders and Spouses
Regional Perspective on Re-engaging and Rotarians International Convention
“Making clubs with
dynamic and meaningful projects,
Remembering the importance of membership
based on consideration among members,
Making strong fellowship and friendship”PRIP
Carl- Wilhelm Sten-
hammar
“If clubs are interesting and fun,
members will never leave!”
Regional Perspective on Re-engaging and Rotarians International Convention
Event Meetings-Health Courses, Lectures by
Professionals
Vocational Meetings-Commendation of
Professional Members
Guest Speaker Meetings-Local Figures, Celebrities
Rotary
Informative
Meetings- Invite leaders from every region
Service Meetings-Outdoor Service, Kimchi Making,
Multicultural
Standard Meetings
Regional Perspective on Re-engaging and Rotarians International Convention
[Special lectures from celebrities & local figures]
Urologist as guest speaker:
“General Health Knowledge Lecture” Event
Regional Perspective on Re-engaging and Rotarians International Convention
Somewhere over the rainbow
Way up high…
and,
Have to endure the rain and the storm
to see the shiny and beautiful rainbow.
Regional Perspective on Re-engaging and Rotarians International Convention
How to recruit the former Rotarian again
Yen-Shen HsiehZone 10B Rotary Coordinator(PDG Electronics)
30
Zone 10B MapHong Kong – Macau – Mongolia – Taiwan
D3450 ; D3460 ; D3470 ; D3480 ; D3490 ; D3500 ; D3510 ; D3520
31
Rotary International
Zone 10B
District 532 8
Club 34,502 689
Member 1,220,758 25,214
Rotary international and Zone 10B Membership as June 13, 2013
32
1,234,527
1,227,563
1,223,413
1,227,189
1,220,270 1,215,000
1,220,000
1,225,000
1,230,000
1,235,000
1,240,000
30-Jun-09
30-Jun-10
30-Jun-11
30-Jun-12
13-Jun-13
RI Membership growth in 5 yearsMembership as June 13, 2013
33
20,147 20,357
21,104
22,859
23,746
25,214
20,000
21,000
22,000
23,000
24,000
25,000
26,000
30-Jun-08
30-Jun-09
30-Jun-10
30-Jun-11
30-Jun-12
13-Jun-13
Zone 10B Membership growth in 5 yearsMembership as June 13, 2013
3434 (Membership as 2012.6.30)
3535
Primary Reason For Joining
Top Three Reasons for Joining
1. I want to get involved in community service2. Networking3. Rotarians’ good reputation
35
3636
Primary Reason For Staying
Top Three Reasons for Staying
1. I want to get involved in community service
2. Networking3. Personal development
36
37
Primary Reason For Leaving
Top Three Reasons for Leaving
1. Personality issues within my club2. Club leadership issue3. My club was unwilling to adapt and make change
37
38
How to recruit the return rotarians?
• Invite him/her to participate the Club activities (such as tournament) 1
• Provide opportunities to these former members to experience the true Rotary service projects to inspire or re-inspire their passions
2
• Organize fellowship specially for former members to celebrate their birthday or anniversary
3
• Show him/her the Rotary care, such as season greeting or keep in touch
4
• To remind them the pride of being a Rotarian5
39
Innovative
& Flexible
2013 RI CONVENTION 40
2013 RI CONVENTION
Re-engaging Rotarians
An Australian Perspective
PDG Jennifer Scott
Blue Mountains Australia
2013 RI CONVENTION
Zone 8
• Australia
• 31792 Rotarians
• 22 districts
• 1,138 clubs
• +.52%
2013 RI CONVENTION
Zone 7B
• New Zealand & Pacific Islands
• 9,212 Rotarians
• 6 districts
• 269 clubs
• -.66%
2013 RI CONVENTION
Retention v Engagement
• Membership retention refers to keeping members from year to year.
• Engagement concerns keeping those members involved and excited about your club every day.
2013 RI CONVENTION
Engaged Members
Engaged members have a strong bond
with their clubs.
They feel connected, valued, and committed to Rotary’s work and to achieving their
club’s objectives
2013 RI CONVENTION
Be Active in Community Service
2013 RI CONVENTION
It is still OK to cook sausages!
Be Active in Your Community
2013 RI CONVENTION
Participate in Community Celebrations
2013 RI CONVENTION
Volunteer Beyond Your Community
2013 RI CONVENTION
The Family of Rotary
Encourage members to involve their family and friends in
service projects
2013 RI CONVENTION
Public Recognition In The Media
2013 RI CONVENTION
Appreciating Your Members – Recognizing Their Skills
2013 RI CONVENTION
Have Fun
2013 RI CONVENTION
Celebrating Together
2013 RI CONVENTION
Get to know Rotarians beyond your club and district
Reach Out
2013 RI CONVENTION
Get the younger generations involved
Connect With Our Youth
2013 RI CONVENTION
Engagement Research
List all club members and the place them into categories:
• Who is fully engaged in the club? Why? How?
• Who is disengaged? Why? And How can you get them re-engaged?
2013 RI CONVENTION
Engagement Research
Who is likely to leave the club in the next year? Why?
–Relocating?
–Work?
–Family?
–Health?
–Conflict?
–Loss of interest/disengaged?
2013 RI CONVENTION
If clubs are reflective of the diversity of their community, doing great work in their
community, enjoying good fellowship and their public image reflects this, they will be a
dynamic club where people want to stay.
Such a club is created by good planning and implementation;
it doesn’t happen by accident.
To Sum Up
2013 RI CONVENTION
QUESTIONS
&
ANSWERS