Social Media for Australian Rotarians
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Transcript of Social Media for Australian Rotarians
Social Media
Simone Carot Collins
Social Media Consultant & Web DeveloperRotarians on Social Networks Fellowship Training Chair
What is social networking?
The use of dedicated websites & applications to interact with people you know, or to find people with similar interests.
Another avenue for building relationships
Social media is not a “fad”
Social networking sites have been around for 10+ years2000 2003 May 2003
Feb 2004 Feb 2005 July 2006
Who uses social media?
More than 800 million users (@ 16 Oct 2011) Over 10 million Australians (50.05% of popn) More than 50% of active users log in each
day The average user:
Is connected to 80 pages, groups & events Has 130 friend connections
50% of 18-34 year olds check Facebook when they wake up
/
Who uses social media?
In Australia:
13-17: 13%18-24: 25%25-44: 43%45+: 19%
25-34 bracketis currentlythe fastest growing in Australia
Why use it for Rotary?
Free, easy PR! Big source of potential members to share
your news with in a non invasive manner Higher attendance at events Local journalists may follow you on Twitter
Easily connect with other people Get to know your club members better Meet Rotarians around the world Source people for Rotary programs / projects Stay in touch with alumni
How?
Personal profiles: share information about Rotary in day-to-day status updates / tweets
Create a “page” on Facebook for your club Share photos & videos to personalise it Create Events for your club's activities Link it to Twitter to automatically update both
Use “groups” to keep in touch with specific audiences, e.g. alumni, committees
Upload your bulletin to SlideShare
What about privacy?
If you are concerned about certain data becoming public, don't enter it! (Email too!)
Facebook terms of service: “You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings.” facebook.com/terms.php
What you see on Facebook is not necessarily what other people see
Make use of “friend lists” to control who can see what
What about privacy?
Review your privacy settings regularly. If using an app, see what data it wants to gain
access to. If you don't want to release that data, don't proceed with adding that app.
Like facebook.com/rosnf to be kept up to date about changes on Facebook.
Set up Google alerts.
Developing your strategy
What outcomes do you want to achieve from your online presences?
Which audiences are you trying to reach? How will you reach them (which platforms)? What information will you share? How often will you share it? Who is responsible for updates? Who are
your admins? How will you handle negative press?
Social media – Club level
Use Facebook Pages (and possibly Twitter, SlideShare, YouTube) to connect with public
Use closed or secret Groups for specific audiences
Share news, videos and photos about your projects, events and members, including interesting meeting programs and applications that are open
Also share general news about other Rotary successes
Website – Club level
For more in-depth / less time-sensitive information: showcase projects, board / committees / contacts, where the club meets
Keep it simple – the more you have on your site, the harder it is to maintain
Don't set up a members area unless your members will actually use it!
Consider your audience(s). Avoid jargon. Include your suburb/town, NSW and Australia
Social media – District level
Use Facebook Pages Main audience: Rotarians Can also use pages for district-wide
programs aimed at new generations Share district-wide events, reminders about
deadlines, news about what is happening across the district. Encourage clubs to share their own news.
“Like” Rotary-related pages to tag them and post on their walls
Social media – Personal level
Share Rotary through your own networks Post / Share Rotary news, photos and videos
in your own status Invite your contacts to Events
Build relationships with / gain new ideas from other Rotarians
Like / Follow Rotary pages and accounts and interact with them
Friend / Subscribe to / Follow other Rotarians and family of Rotary
Any questions?
Is there anything that we haven't covered that you would like to know about, or is there something you would like to go into in more depth?
Please feel free to contact me: [email protected]
Help is also available through the Rotarians on Social Networks Fellowship: rosnf.net