Fernando Pérez Hormigo 0Communication reference: Spanish civil war postersPresentation

Fernando Pérez Hormigo 1Communication reference: Spanish civil war postersInterest: Persuade the receiver to take an action by emotions

Poster designer: Desiderio Babiano Lozano.Propagandist: “Ministerio de Instrucción pública y Sanidad” of the Republic. Year: 1937

the imperative of action is transmitted by words

Fernando Pérez Hormigo 2Communication reference: Spanish civil war postersElement of interest: Direct orders from any graphic

Poster designer: Lorenzo Goñi.Propagandist: “Partit Socialista Unificat de Catalunya”. Year: 1936

“Els teus germans del frontT’ ESPEREN

per la lluita sagrada de la llibertat”

The poster without words express the same.

Fernando Pérez Hormigo 3Communication reference: Spanish civil war postersElement of interest: Comparison to the competency: advantages

Poster designer: Vicente Vila Gimeno.Propagandist: “Ministerio de Instrucción pública” of the Republic. Year: 1936With the same color, reading is avalia-

ble to all

Fernando Pérez Hormigo 4Communication reference: Spanish civil war postersElement of interest: Text analysis and its hierarchy

Poster designer: Luis García Gallo.Propagandist: “Sindicato C.N.T A.I.T.” Year: 1937

Poster designer: Henry Ballesteros.Propagandist: “Comité Central PRO”. Year: 1937

Fernando Pérez Hormigo 5Communication reference: Spanish civil war postersElement of interest: Abstraction in the exposition of technology