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Autoebid (2009), Toyota - background & news Retrieved November, 26 2009 from

http://www.autoebid.com/getReview.asp?make=toyota

Clegg. J. (1997), Internationalisation strategies. London: Macmillan Press.

Czinkota. M, Ronkainen. I, Moffett. M, and Moynihan. E. (2001), Global Business. Fort Worth:

Harcourt College Publishers.

Datamonitor (2008), Automobiles Industry Profile: Global.

http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=32200475&site=bsi-

live

Dung, N. L. T. (2011), Marketing mix across cultures: standardization or adaptation case: Binh

Quoi Tourist Village’s wedding services to French and Japanese markets International

Business, LAHTI UNIVERSITY OF APPLIED SCIENCES.

Funaru, M. (2011), Toyota’s Business Strategies In International Markets (F. o. E. a. B.

Administration, Trans.). Romania: University of Braşov.

Ghauri, P., and Cateora, P. (2009), International Marketing. Great Britain: Pervez Ghauri and

Philip Cateora.

Gillespie, K., Jeannet, J. P., and Hennessey, D. (2003), Internatonal Marketing

Gpupdate.net (2009), Toyota monitoring F1 costs closely, retrieved November, 30 2009 from

http://f1.gpupdate.net/en/news/2009/09/30/toyota-monitoring-f1-costs-closely

Jain, M., rani, N., Nimran, Dhaliwal, Verma, R., Malik, S., & Gupta, V. (2002), Marketing mix

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Johnson, D., and Urner. C. (2006), International Business. Routledge: Oxon.

Kotabe, M., Peloso, A., Noble, G., Macarthur, W., Neal, C., Riege, A., and Helsen, k., (2005),

International Marketing: An Asia Pacific Focus. New Delhi: Wiley India (P.) Ltd. –

Chapter –15, 16

Kotler, P., and Keller, K. L. (2012), Marketing Management. United State of America: Prentice

Hall.

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Meyer, E., and Bernier, I. (2010), Standardizing or Adapting the Marketing Mix across Culture

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from theory to practice. Annales Universitatis Apulensis Series Oeconomica, 11(2).

Mühlbacher, H., Leihs, H., and Dahringer, L. (2006), International Marketing: A Global

Perspective. London High Holborn House.

Peter, L. (2010), A Brief Understanding of International Business Strategy --A Case Study of

Toyota

Riaz, W., and Tanveer, A. (2006), Marketing Mix, Not Branding Asian Journal of Business and

Management Sciences, 1 (11), 43-52.

Toyota 2013, Available from: http://www.toyota-global.com/>. (03rd December 2013).

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Walker, M. (2009), Toyota's Strategy and Initiatives in Europe: The Launch of the Aygo,

Retrieved November, 30 2009 from http://www.scribd.com/doc/21176071/Toyota-s-

Strategy-and-Initiatives-in-Europe-The-Launch-of-The

http://www.toyota-global.com/

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