Reebok Supply Chain Mgmt Anaylsis
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Transcript of Reebok Supply Chain Mgmt Anaylsis
Supply Chain Management
Elle HowDJ RodenbushMary Rose PinoAbe HoChris Mowbray
Table of Contents:
Background Information:
Channel Structure:
Channel Strategy and Practices:
Supply Chain structure employed identity and explain applications of and problems
with this supply chain
Recommendation:
Channel Strategy and Practices:
• Many uncontrollable Factors:• Players and Teams generate demand based on
performance• Players get hurt, Players trade teams, Teams do poorly• Team changes colors, design
•Forecast Demand? •Postponement Production? “HOT” Items
• 1-2 weeks lead time• New Player Jerseys, Championship T-Shirts, New Color
Jerseys, New Designs
“STABLE” Items • 3-12 weeks lead time• Hats, Regular Jerseys, Regular T-Shirts, Sweatshirts etc
Channel Strategy and Practices:
Reebok carefully structured its supply chain to handle the different types of items based on customer demand patterns, items such as hats, jerseys, shirts etc
Offshore Manufacturing of blank Jerseys
Central Americao Low costs, Treaties, Human rights regulation,
Distance
Reebok Finishing Facility for screen printing and embroidering
The cost of lost sales is greater than the cost to ship, unpack, and reship a jersey from a local finishing center
Supply > Demand
Problem Now:Should Reebok:
Sell to discounters?Keep blank jerseys for Next year?