KARISHMA DAS

AIMS

Industry- Sports equipment Founded- 1895 (as J.W. Foster and Sons) in England, United Kingdom Founder- J.W. FosterHeadquarters- Canton, Massachusetts, U.S. Area served- WorldwideKey people- Uli Becker (CEO) Products- Sportswear, footwear Parent- AdidasSlogan- I Am What I Am Website- reebok.com

HERBERT HAINER

Roland Auschel

GLENN BENNETT

Eric Liedtke

ROBIN J. STALKER

Higher quality products to enhance the positioning. Lower costs relative to key competitors. Broader lines and attractive products consumer. Better service to customers.

‘Continue to bring inspiration to present & future athletes while maintaining the company’s standard of quality for it’s products.’

‘At Reebok, We see the world a little differently & throughout our history have made our work when we had the courage to challenge convention. Reebok creats products & maketing programs that reflect the brand’s creative unlimited potential.’

Nike

Puma

Speedo

Snoop

New balance

SWOT

Good turnoverGood name in the marketGood relationship with all vendors

More creditsBad paymentsOnly fertilizer business

Reebok can expand its kids section.Lifestyle section can be expanded and can be given more focus.More tie-ups with sports academies and schools worldwide

Competition by Chinese market can be perceived as a threat.Fluctuating international currencies can mean losses to the company.

The productline of a reebok retail outline geneally consists of sports accessories. The productline is divided into four sections:

ShoesApparelsSports EquipmentExercising/Health ProductsPersonal grooming

SHOES- Reebok’s specialityvis their shoes. They vary from shoes everyday use to professional footwear. The outlet has around 4000 different types of shoes. The outlet also slls floaters and sandals which have gained a tremendous amount of popularity among the youth.Apparels- These include T-shirts & shirts, track suits, shorts & caps which a quiet popular among teenagers, sportsmen and professionals.Sports Equipment- Sports equipment includes like cricket bats & balls, Tennis balls & gymnastic equipments.Exercising/Health Products- It also sells exercising/health products like dumbles & weights, skipping ropes etc.

“Consumer preferences are constantly changing, and future progress is linked to our skill in understanding the messages sent from the marketplace so we can deliver the right products”.