What Really Grinds My Gears

Reduce . The world will thank you. ObjectiveTarget AudienceAbout the LeafThe Big IdeaThe CampaignPrint CampaignOut of Home CampaignRadio CampaignPublicityConclusion

AGENDAOBJECTIVETo raise brand awareness within the target market of young professionals for the Nissan Leaf, an ecofriendly compact car designed by Nissan in 2010 that has since become one of the most popular cars in the electric car market.

3About the Target audienceThe campaign will focus on 24 to 35 year old drivers who are young professionals working in urban areas and living in suburban areas. These drivers would typically live in a one -car household with either a roommate or significant other. The target consumer is both environmentally friendly and economically conscious, holds a college degree and is currently working his or her first professional job.

ABOUT THE LEAFLeast expensive model of all comparable cars on the market with the most fuel economy. Boasts instant power, a quiet ride, a streamline repair process and a cheaper battery alternativeReviews give the car a 4.5 out of 5 star rating, and drivers rave that the car is basically free and also fun to drive. Seven straight months of record sales in the US and is quickly surpassing all of the other competing cars on the market.

THE BIG IDEAThe leaf reduces emissions, noise pollution, money spent on gasoline and future worries about the state of the environment. We want consumers to remember that with the Leaf, you reduce all of the factors that come attached to a typical gas powered car. Reduce with the Nissan Leaf, we ask. The world will thank you.

THE CAMPAIGN

PRINT ADVERTISEMENT

OUT OF HOME ADVERTISING

Interactive advertising will be placed within glass bus stops and other forms of urban advertisingWill be placed in major metropolitan areasOne half will contain emissions typically exhausted from a gas-powered vehicle over the course of a day. One half will show the zero-emissions from the Nissan Leaf.

RADIO ADVERTISING

With my Nissan Leaf, I reduce.I reduce emissions.I spend less money on gas.I reduce noise pollutionI reduce time finding a parking space.I dont spend as much time at gas stations.I reduce time spent at the body shop.I reduce my lifetime costs. I dont feel guilty on my drive to work.I worry less about my carbon footprint.I reduce my fear for the future.I reduce for the world. The Nissan Leaf. Reduce. The world will thank you.Test-drive your new Nissan Leaf today.

PUBLICITY

Drive to Reduce clothing drive for Goodwill Industries of Metropolitan Kansas City sponsored by the Nissan Leaf on the First Day of Spring 2014Volunteers will be driving the Nissan Leaf around the greater Kansas City area and picking up clothing items for donationDonations will be taken at electric charge ports and Metropolitan Goodwill Headquarters Instagram/Twitter: #Reduce

IN CONCLUSIONLike all magnificent things, its very simple.-Tuck Everlasting

Reduce . The world will thank you.

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