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    ANALYSIS AND INTERPRETATION

    Table 6.1.1 QUALITY OF SERVICE WING WHILE COMMISSIONING

    Particulars No. of. Respondents %

    Excellent8 36

    Very Good 8 36

    Good 4 19

    Fair 2 9

    Poor - -

    Total 22 100

    Chart 6.2.1 QUALITY OF SERVICE WING WHILE COMMISSIONING

    Inference: From the above table,It is inferred that there is a higher percentage of

    respondents who are satisfied with the quality of service wing while servicing andan lower percentage of respondents are says that the quality is fair.

    Table 6.1.2 QUALITY OF SERVICE WING WHILE PROVIDINGTECHNICAL SERVICE

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    Particulars No. of. Respondents %

    Excellent4 18

    Very Good 12 55

    Good 2 9

    Fair 2 9

    Poor 2 9

    Total 22 100

    chart 6.2.2 QUALITY OF SERVICE WING WHILE PROVIDING

    TECHNICAL SERVICE

    Inference: It is inferred that there is a higher percentage of respondents who are

    highly satisfied with the quality of service wing while providing technical services

    and lower percentage of respondents says that it is fair.

    Table 6.1.3 QUALITY OF SERVICE WING DURING WARRANTYPERIOD

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    Particulars No. of. Respondents %

    Excellent2 9

    Very Good 8 36

    Good 6 28

    Fair 4 18

    Poor 2 9

    Total22 100

    Chart 6.2.3 QUALITY OF SERVICE WING DURING WARRANTYPERIOD

    Inference: From the table, It is inferred that there is a higher percentage of

    respondents says that the quality of service wing during warranty period is very

    good.

    Table 6.1.4 QUALITY OF SERVICE WING AFTER WARRANTY PERIOD

    Particulars No. of. Respondents %

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    Excellent2 9

    Very Good 6 28

    Good 8 36

    Fair 4 18

    Poor 2 9

    Total22 100

    Chart 6.2.4 QUALITY OF SERVICE WING AFTER WARRANTY PERIOD

    Inference: From the table, It is inferred that there is a higher percentage) of

    respondents are saying that the quality of service wing after warranty period is

    good.

    Table 6.1.5 GETTING ACKNOWLEDGEMENTS FOR COMPLAINTS

    Particulars No. of. Respondents %

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    Excellent6 28

    Very Good 8 36

    Good 6 27

    Fair 2 9

    Poor 0 0

    Total11 100

    Chart 6.2.5 GETTING ACKNOWLEDGEMENTS FOR COMPLAINTS

    Inference: It is inferred that there is a higher percentage (i.e. 28 & 36%) of

    respondents are saying that they are satisfied in getting acknowledgements for their

    complaints.

    Table 6.1.6 TIME PERIOD IN ATTENDING TO COMPLAINTS

    Particulars No. of. Respondents %

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    Excellent4 18

    Very Good 6 27

    Good 4 18

    Fair 8 37

    Poor 0 0

    Total 22 100

    Chart 6.2.6 TIME PERIOD IN ATTENDING TO COMPLAINTS

    Inference: It is inferred that a higher percentage (37%) of respondents saying fair

    to companies time period in attending to complaints.

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    Table 6.1.7 TECHNICAL COMPETENCE OF ENGINEERS

    Particulars No. of. Respondents %

    Excellent 6 28

    Very Good 10 45

    Good 4 18

    Fair 2 9

    Poor 0 0

    Total 22 100

    Chart 6.2.7 TECHNICAL COMPETENCE OF ENGINEERS

    Inference: from the table, It is inferred that a higher percentage of respondents

    saying very good to the technical competence of engineers of Best & Crompton

    (Pumps).

    Table 6.1.8 PROFESSIONALISM IN DEALING WITH CUSTOMERS:

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    Scale No. of. Respondents %

    Excellent4 18

    Very good 6 28

    Good 8 36

    Fair 2 9

    Poor 2 9

    Total 22 100

    Chart 6.2.8 PROFESSIONALISM IN DEALING WITH CUSTOMERS:

    Inference: From the table, It is inferred that there is a higher percentage of

    respondents saying that they are satisfied with the professionalism in dealing with

    customers.

    Table 6.1.9 QUALITY OF AFTER SALES SERVICE

    Particulars No. of. Respondents %

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    Immediate resolution10 45

    Less than a day 6 28

    Between 2 and 3 days 2 9

    Between 3 and 5 days 2 9

    More than a week 2 9

    Total 22 100

    Chart 6.2.10 TIME TAKEN TO RESOLVE THE PROBLEMS

    Inference: From the table, it is inferred that the time taken for resolving the

    problems by technicians of Best & Crompton (pumps) are immediate.

    Table 6.1.11 NUMBER OF TIMES CONTACTED FOR PROBLEMRESOLUTION:

    Particulars No. of. Respondents %

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    Once4 18

    Twice 12 55

    Three times 4 18

    More than 3 times 2 9

    Total 22 100

    Chart 6.2.11 NUMBER OF TIMES CONTACTED FOR PROBLEMRESOLUTION:

    Inference: From the table, It is inferred that a higher percentage of respondents

    saying that they had to contact only a fewer times to get their problems resolved.

    Table 6.1.12 SERVICE DELIVERY ON TIME PERFORMANCE

    Particulars No. of. Respondents %

    Excellent6 28

    Very Good 10 45

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    Good 2 9

    Fair 2 9

    Poor 2 9

    Total 22 100

    chart 6.2.12 SERVICE DELIVERY ON TIME PERFORMANCE

    Inference: It is inferred that there is a higher percentage of respondents are highly

    satisfied with the quality of service delivery and on time performance of company

    Best & Crompton (pumps).

    Table 6.1.13 COMPETENCE OF ENGINEERS IN HANDLINGTECHNICAL EQUIPMENTS

    Particulars No. of. Respondents %

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    Excellent2 9

    Very Good 12 54

    Good 4 19

    Fair 2 9

    Poor 2 9

    Total22 100

    Chart 6.2.13 COMPETENCE OF ENGINEERS IN HANDLINGTECHNICALEQUIPMENTS

    Inference: From the table, It is inferred that there is a higher percentage of respondents says that the competence of service engineers in handling technicalequipments are very good.

    Table 6.1.14 TECHNOLOGY USED BY SERVICE WING

    Particulars No. of. Respondents %

    Excellent6 27

    Very Good 6 27

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    Good 6 27

    Fair 2 10

    Poor 2 9

    Total22 100

    Chart 6.2.14 TECHNOLOGY USED BY SERVICE WING

    Inference: From the table, It is inferred that an higher percentage of respondents

    are saying that the technology used by service wing of Best & Crompton (pumps)

    are excellent and an lower percentage of respondents says it is fair.

    Table 6.1.15 CUSTOMER SERVICE OF Best & Crompton (PUMPS)

    Particulars No. of. Respondents %

    Excellent10 45

    Very Good 2 9

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    Good 6 28

    Fair 4 18

    Poor 0 0

    Total22 100

    Chart 6.2.15 CUSTOMER SERVICE OF Best & Crompton (PUMPS)

    Inference: It is inferred that there is a higher percentage (i.e. 45%) of respondents

    are saying that the customer service of Best & Crompton(pumps) are excellent.

    Table 6.1.16 RECOMMENDING B&C(pumps) TO OTHERS IN

    INDUSTRY

    Particulars No. of. Respondents %

    Definitely12 55

    Probably 2 9

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    Not sure 6 27

    Probably not 2 9

    Definitely not 0 0

    Total 22 100

    Chart 6.2.16 RECOMMENDING B&C(pumps) TO OTHERS IN INDUSTRY

    Inference: It is inferred that a higher percentage (55%) of respondents saying thatthey will definitely recommend B&C (pumps) to others in the industry.

    Table 6.1.17 REPURCHASING PRODUCTS AND SERVICES FROM Best

    & Crompton (pumps)

    Particulars No. of. Respondents %

    Definitely6 28

    Probably 4 18

    Not sure 8 36

    Probably not 4 18

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    Definitely not 0 0

    Total 22 100

    Chart 6.2.17 REPURCHASING PRODUCTS AND SERVICES FROM

    Best & Crompton (pumps)

    Inference: From the table, It is inferred that a higher percentage of respondents

    saying that they will definitely be repurchasing from Best & Crompton (Pumps).

    Table 6.1.18 RESPONSIVENESS OF SERVICE WING

    Scale No. of. Respondents %

    Excellent2 9

    Very good 6 28

    Good 10 45

    Fair 2 9

    Poor 2 9

    Total 22 100

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    Chart 6.2.18 RESPONSIVENESS OF SERVICE WING

    Inference: From the table, It is inferred that there is a higher percentage of

    respondents who says that the responsiveness of service wing are good.

    Table 6.1.19 OVERALL SATISFACTION WITH B&C(pumps)

    Particulars No. of. Respondents %

    Excellent 4 18

    Very Good 12 54

    Good 4 18

    Fair 2 10

    Poor 0 0

    Total 22 100

    Chart 6.2.19 QUALITY OF AFTER SALES SERVICE

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    Inference: It is inferred that there is a higher percentage of respondents are highlysatisfied with company Best & Crompton (Pumps).

    STATISTICAL ANALYSIS

    WEIGHTED AVERAGE METHOD

    Xw = Xw

    N

    Xw= symbols for weighted average

    W= weight assigned to each observation

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    Xw= w1x1+w2x2

    N=total number of respondents

    w= Highly satisfied + Satisfied + Neutral + Dissatisfied + Highly dissatisfied.

    WEIGHTED AVERAGE METHOD 1:

    6.3.1.1 QUALITY OF SERVICE WING WHILE COMMISSIONING,TECHNICAL SERVICE, DURING WARRANTY PERIOD, AFTER WARRANTY PERIOD, ACKNOWLEDGEMENT FOR COMPLAINTSAND TIME PERIOD IN ATTENDING COMPLAINTS.

    5- EXCELLENT, 4-VERY GOOD, 3-GOOD, 2-FAIR, 1-POOR

    Q#. STATEMENTS 5 4 3 2 1 Total Weights

    1 QUALITY OF SERVICEWING WHILE

    COMMISSIONING

    8 8 4 2 - 22 4

    2 QUALITY OF SERVICEWING DURING TECHNICALSERVICE

    4 12 2 2 2 22 3.6

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    3 QUALITY OF SERVICEWING DURING WARRANTYPERIOD

    2 8 6 4 2 22 3.2

    4 QUALITY OF SERVICEWING AFTER WARRANTYPERIOD

    2 6 8 4 2 22 3.0

    5 ACKNOWLEDGEMENTFOR COMPLAINTS

    6 8 6 2 - 22 3.8

    6 TIME PERIOD INATTENDING COMPLAINTS

    4 6 4 8 - 22 3.3

    WEIGHTED AVERAGE CALCULATIONS:

    QUALITY OF SERVICE WING WHILE COMMISSIONING

    Xw= Xw

    N

    Xw= 4x5+4x4+2x3+1x2+0x1

    Xw= 4

    QUALITY OF SERVICE WING DURING TECHNICAL SERVICE

    Xw= Xw

    N

    Xw= 2x5+6x4+1x3+1x2+1x1

    Xw= 3.6

    QUALITY OF SERVICE WING DURING WARRANTY PERIOD

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    Xw= Xw

    N

    Xw= 1x5+4x4+3x3+2x2+1x1

    Xw= 3.2

    QUALITY OF SERVICE WING AFTER WARRANTY PERIOD

    Xw= Xw

    N

    Xw= 1x5+3x4+4x3+2x2+1x1

    Xw= 3.0

    ACKNOWLEDGEMENT FOR COMPLAINTS

    Xw= Xw

    N

    Xw= 3x5+4x4+3x3+1x2+0x1

    Xw= 3.8

    TIME PERIOD IN ATTENDING COMPLAINTS

    Xw= Xw

    N

    Xw= 2x5+3x4+2x3+4x2+0x1

    Xw= 3.3

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    WEIGHTED AVERAGE METHOD 2:

    6.3.1.2 QUALITY, PERFORMANCE AND AFTER SALE SERVICE.

    5- EXCELLENT, 4-VERY GOOD, 3-GOOD, 2-FAIR, 1-POOR

    Q#. STATEMENTS 5 4 3 2 1 Total Weights

    7. Technical competence of

    engineers

    6 10 6 4 2 22 4.5

    8. Professionalism 4 6 8 2 2 22 3.4

    9. Quality of after sales

    service

    8 6 6 2 0 22 4.0

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    WEIGHTED AVERAGE CALCULATIONS:

    Quality

    Xw= Xw

    N

    Xw= 3x5+5x4+3x3+2x2+1x1

    Xw= 4.5

    Performance

    Xw= Xw

    N

    Xw= 2x5+3x4+4x3+1x2+1x1

    Xw=3.4

    After sale service

    Xw= Xw

    N

    Xw= 4x5+3x4+3x3+1x2+0x1

    Xw= 4.0

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    6.3.2.1 COMPARATIVE ANALYSIS OF TIME TAKEN TO RESOLVE THE PROBLEMS ANDREPURCHASING PRODUCTS/SERVICES FROM B&C:

    Immediate

    Resolution

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    Probably

    not

    - - - 2 2 4

    Definitely

    not- - - - - 0

    Total 10 6 2 2 2 22

    7. FINDINGS

    36% of the industrial buyers are satisfied with the quality of service wing

    while commissioning and some 9% of the respondents said it as fair.

    55% of the respondents belongs to the category of opinion to very good for

    the quality of service wing while providing technical service to the

    customers.

    36% of the respondents are of the opinion that the quality of service wing

    during warranty period is very good. Some 9% of the respondents says that

    the quality of service wing during warranty period can be improved.

    39% of respondents have indicated Excellent to quality of service wing after

    warranty period, 28% of them have stated Very Good and 36% of them have

    indicated Good. Some 9% of respondents felt that the Quality level should

    be maintained as per customer expectations.

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    28% of the respondents are of the opinion that companys commitment in

    getting acknowledgement for complaints are excellent and they are

    satisfied.

    Quality of service wing while commissioning has received more weightage

    among the other variables.

    Technical competence of engineers has also got more weightage among

    professionalism and quality of after sales service.

    Comparative analysis shows that customers whose complaints were satisfied

    immediately are willing to repurchase products & services from Best &

    Crompton (pumps).

    8. SUGGESTIONS

    From time to time the regular improvement of the technology is essential. It

    improves the quality of the product as well as save the time.

    Company should continue the same service with extra care and should

    concentrate on after sales service a lot since it satisfies the customers and improves

    the loyalty.

    Quality level should be maintained as per customer expectations and

    customer approach can even be made better. Quality Management team shouldcontinue the same work and even better.

    Product attributes should be quality and also Customer services should be

    enhanced to the fullermost possible.

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    Responsiveness Should be carefully handled and also Professionalism

    Should be maintained as a quality one.

    We should profitable achieve our business objectives by retaining

    current customers and gaining new one by continually meeting and exceeding

    their needs and expectation. So, continues customer satisfaction measurement

    is essential. It would be able to attract some more loyal customers of the

    competitors .

    9. CONCLUSION

    While the customer loyalty validated in this study, possesses good power for

    explaining repurchase intentions and referral behavior. Only partial explanation of

    the construct of additional purchase intentions is to be achieved by the company.

    The attributes of quality services from the customer perspective are more

    clearly known and understood, the service providers will be in a better position to

    anticipate clients requirement rather than to react to clients dissatisfactions.

    The outcome of the study has proved that the performance of the company is

    outstanding in comparison with other competitors in the Marketing Segment and

    that the company has a higher reputation among customers

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    It is concluded that the company could initiate various steps based on the

    suggestions given in this report. The company by adopting some of the

    suggestions, if not all, can further improve its performance and occupy a leading

    position among other competitors in the market in future years to come.