The One Redo
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Founders Keepers CEO: Ben Mclaughlin CTO: Melissa Yin CFO: Damon Lam CMO: Yang Hong The One
Transcript of The One Redo
Founders KeepersCEO: Ben MclaughlinCTO: Melissa YinCFO: Damon LamCMO: Yang Hong
The One
“IKEA furniture is usually all white, easy to put together - bland. Nothing unique or special. -Sally Khomikh
“It’s difficult to find what you really like when you can’t compare them side by side.” - Kate Manning
Help people find high quality furniture and enable them to become masters of their own style.
Opportunity:
Top Findings.• Measuring is painful
• People like a lot of options, so they can find their styles
• Style & category are not clear
• Takes times to compare price & size in multiple stores
The One
We connect you with makers and creators of unique home goods, making it easier to find the one.
unique
mass production
inconvenient Convenient
The One
7 million people
2.65 million households
$460 expenditure/house
$1.22 billion
California
14.88 million households
X $460
$6.84 billion
United States
116.93 million households
X $460
$53.8 billion
San Francisco Bay Area
California United States
Source: United States Census Bureau
Why now?
• Market is saturated with mass-produced products • People want to differentiate themselves through style • Handmade products are regaining their appeal,
resulting in higher, more lasting value
Secret SauceFurniture makers have control over the curation of their Stores within The One.
What do we want?
Partnership $250,000 Dollars Workshop for students and furniture makers to make!
SourcesAll products require an annual contract. (n.d.). U.S. expenditure on furniture 2016 | Statistic. Retrieved November 07, 2017, from https://www.statista.com/statistics/305566/us-expenditure-on-furniture/
(n.d.). Retrieved November 07, 2017, from http://www.bayareacensus.ca.gov/bayarea.htm
QuickFacts. (n.d.). Retrieved November 07, 2017, from https://www.census.gov/quickfacts/fact/table/US/HSD410215#viewtop
Appendix
1. Interviews
2. Business Model Canvas
3. Market Sizing
4. Our Top Learnings
5. Competitive Landscape
6. Solution
v
Key Activities Key Partner
Home good
shoppersAdverti
ng
Home good sales
ReviewsBig
manufactureAll in one
Home goods
Boutiques
Discover new style
see furniture in your home
Apps & Website AR
AD Drop shipping
Service feeADs Developing
platform
Shipping coupons E-letters
Blog
Brands Boutiques
Websiterecycles
repossess site
The One
Employees
Who did we talk to?
• Sales • Interior Designer • Shoppers • Furniture makers • Students
30+ People
Top Findings.
• Measuring is painful
• People like a lot of options, so they can find their styles
• Style & category are not clear
• Takes times to compare price & size in multiple stores
unique
mass market
inconvenient Convenient
7 million people
2.65 million households
$460 expenditure
= $1.22 billion
California
14.88 million households
X $460
= $6.84 billions
United States
116.93 million households
X $460
= $53.8 billions
San Francisco Bay Area
California United States
Source: United States Census Bureau
