Red Bull Journey
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Transcript of Red Bull Journey
Objectives �
– Expand brand awareness�– Draw in new targeted audience�– Create and populate Redbull.tv user database�
• Internet Marketing�– Google Adwords�– In house video �
• Mobile Marketing�– Ads and banners�
• Incentives�– Trip choice�– Gas reimbursement �– Year supply�
Budget �– $5 million�– $10 thousand�
– Sponsored��– 3 x $8 thousand�– Sponsored�– 100 x $365 �
6 months �
Total: $5,070,000�