Social Media Analysis Red Bull India

A functional beverage

Athletes

Busy Professionals

College students

Travelers

PRESENCE

Facebook:

Facebook: 4.4 Million Likes | 3 lakh talking aboutTwitter: Following 765 | 1.26 lakh FollowersGoogle + : 36 lakh + followers| 76 lakh + viewsInstagram: 1105 Followers | 181 FollowingYouTube:

37 lakh + subscribers | 88 crore + views

SPORTS MUSIC ADVENTURE

CONTENT

Facebook Content:

Postings untimed

Content related to Sports, Adventure & Music

Last Update on 27th August

Updates get good engagement

Twitter Content:

Postings on timely basis

Hashtags related to new events/activities

Content related to Sports, Adventure & Music

Last Update on 9th September

Tweets do not get good response

Google+ Content:

Postings on timely basis(2 per day)

Content related to Sports, Adventure & Music

Last Update on 9th September

Posts are getting good engagement

Instagram Content:

Postings on untimely basis

Content related to Sports, Adventure & Music

Last Update on 9th September

YouTube Content:

Videos done on timely basis

Videos related to live recordings of Events

Content related to Sports, Adventure & Music

Last Update on 9th September

Videos get decent views

ANALYTICS

Source: SocialMention

Source: Hashtagify

Top hashtags related to #RedBull

Source: Hashtagify

Top hashtags related to #EnergyDrink

KLOUT SCORE

WHAT WE LIKED?• Justice to the brand promise of Adventure, Music & Sports

• Twitter, Google + being used effectively to leverage brand among its target audience

• The sentiment score of RedBull is positive & neutral with zero negative sentiment for the brand

• A good Klout score of 91 signifies that they are interacting with right people and creating right impact amongst RedBull fans

THE GAP• Facebook Page poorly handled with random posts

• No user tagging on Instagram + Only Images being shared