RED BULL:Final Presentation Outline

Social Media Marketing Proposal

Red Bull’s Foundation“It Gives You Wings”

An energy drink company founded in 1982 and introduced in the USA in 1997

Strengths Enormous Media Budget Own the Market Share Strong brand loyalty Event and Athlete Sponsorships

Weaknesses Non-diversified product line Higher price than its competitors

Red Bull’s Foundation

Opportunities▪ Emerging markets ▪ New Products▪ Growing popularity of “action

sports”▪ New media marketing opportunities

Threats▪ Lower cost competitors▪ Health concerns

Campaign Goals

Significantly increase followers on Twitter Create a Red Bull YouTube channel ▪ Increase views of Red Bull sponsored athletes and events

Significantly increase Facebook fans Build a blogging community

Over-arching Goal:Raise overall brand awareness by increasing Red

Bull’s online presence across four various mediums

The Online Components

Campaign Ideas: Social Networking Sites

Facebook Fan Page SEO More frequently updated fan page Promotions/Contests/Coupons Surveys

Twitter SEO Link Red Bull sponsored athlete’s to the brand’s

page Tweet more frequently Provide useful brand information

Campaign Ideas: Extreme Blogging Community

Red Bull sponsored athletes are some of the most famous and unique people in the world

They live incredibly unique and interesting lives Require Red Bull sponsored athletes to blog

about their day-to-day lives. Each athlete’s blog is linked to the next one

Campaign Ideas: YouTube Channel

Create a Red Bull YouTube channel Post all Red Bull sponsored content here

Athletes and Events from across the globe A single destination for all Red Bull video

The Budget

Free Mediums Facebook, Twitter, YouTube

Almost Free Mediums Blogging

Cost of Labor The only significant cost of this campaign will

come from paying employees to monitor and update the four online mediums

Evaluating Campaign Success

Google Analytics Facebook fans Twitter followers Youtube subscribers/video views Blog followers