Recruit for Taglit-Birthright with social Media
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Transcript of Recruit for Taglit-Birthright with social Media
TAGLIT-BIRTHRIGHT
Ways to Use Social Media to recruit for the free 10-day trip to Israel
THE GOAL
HAVE STUDENTS SIGN UP WITH PAID DEPOSITS
IDEAS. PICTURE YOUSELF IN ISRAEL PHOTO CONTEST
. VIDEO AD WITH FLAPPYBIRD PARODY
. INSTAGRAM/FACEBOOK/TWITTER #HASHTAG PHOTO CONTEST
. ISRAEL PHOTOBOOTH WITH I LOVED THE __________ POLAROAD CAMPAIGN
. COUNTDOWN TO REGISTRATION
. BEAT THE FOMO
. Relive a BRI itinerary through photos
MAIN IDEA
SOCIAL MEDIA IS ABOUT SHARING. GET YOUR STUDENTS TO SHARE WHATEVER IDEA YOU COME
UP WITH THEIR FRIENDS, WHO WILL SHARE IT WIH THEIR FRIENDS.
PICTURE YOURSELF IN ISRAEL
WHY THIS WORKED
. INCENTIVIZED WITH A PRIZE. PICKED STUDENTS WITH HIGH SOCIAL CAPITAL
. THE MUSTACHE. THE STUDENT IN THE PHOTO DIRECTED TRAFFIC
TO THE FACEBOOK PAGE
FLAPPY BIRD PARODY VIDEO
CREATE A VIDEO OF SOMEONE PRETENDING TO PLAY FLAPPY BIRD BUT REALLY IS A VIDEO OF
SOMEONE TRYING TO REGISTER BEFORE 2/19.
THE IDEA
. NO LONGER THAN 30 SECONDS. USE ACTORS WITH HIGH SOCIAL CAPITAL
. PLAY OFF POPULAR CULTURE
HASHTAG PHOTO CONTEST
. ASK ALUMNI TO POST OLD BRI PHOTOS WITH A HASHTAG YOU DETERMINE WITH THE LINK TO REGISTER
. DOING SO WILL ENTER THEM INTO A CONTESTTO WIN SOMETHING
. PERSONALLY ASK FRIENDS TO DO IT.
GIANT POLOROID PHOTO SHARE
I LOVED THE __________ IN ISRAEL.
COUNTDOWN TO REGISTRATION
. X DAYS TO SIGN UP - AVOID THE FOMO. ENCOURAGE ALUMNI TO TAG FRIENDS WHO
HAVEN’T GONE
KEYS TO SUCCESS. TRACKING REFERALLS
. VANITY URL . BEING CONSISTENT
. GRASS ROOTS AND HARD WORK. INCORPORATE OTHER GROUPS
MORE KEYS TO SUCCESS. POSTING ADS AROUND THE BUILDING
. CHALKING ON CAMPUS. TABLING
. ALUMNI, ALUMNI, ALUMNI. CHANGE COVER PHOTO WITH A LINK
WHEN IS THE BEST TIME TO POST?
LIKES, COMMENTS AND SHARES
LET’S BRAINSTORM
???
TRENDS IN SOCIAL MEDIAFACEBOOK PAPER
TRENDS IN SOCIAL MEDIAUPDATE TO ADMIN
TRENDS IN SOCIAL MEDIAEdit Look Back Video