RecoveryPark 2014 to 17 Capacity Campaign
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Transcript of RecoveryPark 2014 to 17 Capacity Campaign
2014 - 2017 Capacity Campaign
Detroit has too much vacant land, and too few jobs.
We have a solution for both.
And we need your help. Now.
2014 - 2017 RecoveryPark Capacity Campaign
Detroit’s Realities
DetRoit’s Realities
ouR solution
ouR Pilot PRogRam
ouR immeDiate goals
ouR Financial neeDs
Join us
2014 - 2017 RecoveryPark Capacity Campaign
DetRoit’s Realities
The amount of vacant land is staggering
It’s estimated that between 20 and 40 of the city’s 139 square miles are vacant.
For reference, Manhattan, NY is 23 square miles.
» http://www.mlive.com/news/detroit/index.ssf/2009/09/detroit_has_more_vacant_land_t.html» http://michiganradio.org/post/detroit-has-tons-vacant-land-forty-square-miles
» http://en.wikipedia.org/wiki/Manhattan
2014 - 2017 RecoveryPark Capacity Campaign
“My blunt answer is we don’t, at this stage, have an answer for the scale of vacant land that we have here in the city of Detroit”
- Robin Boyle, chairman of the department of urban planning at Wayne State University
DetRoit’s Realities
No one appears to have answers
» http://www.freep.com/article/20120401/NEWS01/204010467/ With-so-much-space-so-few-options-Detroit-s-vast-vacant-lots-are-a-burden
2014 - 2017 RecoveryPark Capacity Campaign
The current official rate for Detroit16.4%
DetRoit’s Realities
Unemployment is equally staggering
» https://ycharts.com/indicators/detroit_mi_unemployment_rate
That’s almost triple the current national rate.
2014 - 2017 RecoveryPark Capacity Campaign
Most unoffical jobless rate estimates are twice as high... This means
Detroiters need jobs.200,000
DetRoit’s Realities
The real story is unconscionable
» http://www.forbes.com/sites/dandiamond/2013/07/05/why-the-real-unemployment-rate-is-higher-than-you-think/
2014 - 2017 RecoveryPark Capacity Campaign
DetRoit’s Realities
ouR solution
ouR Pilot PRogRam
ouR immeDiate goals
ouR Financial neeDs
Join us
OurSolution
2014 - 2017 RecoveryPark Capacity Campaign
RecoveryPark is a nonprofit, with an explicit mission to launch sustainable, for-profit businesses in Detroit:
Farms Fisheries Foods
ouR solution
Redefine business and philanthropy
2014 - 2017 RecoveryPark Capacity Campaign
Take advantage of all available support/financing opportunities:
Government
Philanthropic
Impact investors
Traditional investment options
ouR solution
Redefine business and philanthropy
2014 - 2017 RecoveryPark Capacity Campaign
ouR solution
Acquire vacant land and transform it
Centered around historic Chene Ferry Market
2014 - 2017 RecoveryPark Capacity Campaign
ouR solution
Employ neighborhood people
And provide each associate with dedicated RecoveryPark:
Case managers
Life coaches
Career coaches
2014 - 2017 RecoveryPark Capacity Campaign
DetRoit’s Realities
ouR solution
ouR Pilot PRogRam
ouR immeDiate goals
ouR Financial neeDs
Join us
Our PilotProgram
ouR Pilot PRogRam
It’s succeeding and exceeding
High tunnel on East Grand BoulevardOffering 25 varieties of produce
2014 - 2017 RecoveryPark Capacity Campaign
2014 - 2017 RecoveryPark Capacity Campaign
ouR Pilot PRogRam
It’s succeeding and exceeding
2014 - 2017 RecoveryPark Capacity Campaign
ouR Pilot PRogRam
It’s succeeding and exceeding
2014 - 2017 RecoveryPark Capacity Campaign
ouR Pilot PRogRam
What we’ve learned
Local restaurants will pay a premium for our curated produce
Many other restaurants are on our waiting list
Profits will secure our long-term sustainability
2014 - 2017 RecoveryPark Capacity Campaign
ouR Pilot PRogRam
What customers are saying
“I use RecoveryPark for a number of reasons ethically and professionally. But the real magic is the produce. As a chef, I love local, but demand quality. Farmer, Michelle Lutz does the same and the results are obvious. That’s what separates RecoveryPark Farms.”
- James Rigato, Executive Chef, The Root Restaurant and Bar
2014 - 2017 RecoveryPark Capacity Campaign
ouR Pilot PRogRam
What the press is saying
“One of the most innovative urban agriculture efforts in Detroit…” - John Gallagher & Matt Helms, Detroit Free Press
» http://www.freep.com/apps/pbcs.dll/article?AID=2014308030063
2014 - 2017 RecoveryPark Capacity Campaign
DetRoit’s Realities
ouR solution
ouR Pilot PRogRam
ouR immeDiate goals
ouR Financial neeDs
Join us
Our immediate goals
2014 - 2017 RecoveryPark Capacity Campaign
ouR immeDiate goals
Capture business opportunities
Among all of the channels/potential customers asking for our products:
Fine dining restaurants
Multi-unit restaurant groups
Local food producers
2014 - 2017 RecoveryPark Capacity Campaign
ouR immeDiate goals
Capture business opportunities
To do so, we need to significantly increase our capacity for next growing season:
Hydroponic glass greenhouses
Season extending high tunnels
Soil-based growing
2014 - 2017 RecoveryPark Capacity Campaign
ouR immeDiate goals
Restore Chene Ferry Market
It will be the RecoveryPark headquarters Along with our for-profit businesses
And other like-minded community partners
2014 - 2017 RecoveryPark Chene-Ferry Market
2014 - 2017 RecoveryPark Capacity Campaign
DetRoit’s Realities
ouR solution
ouR Pilot PRogRam
ouR immeDiate goals
ouR Financial neeDs
Join us
Our financial needs
2014 - 2017 RecoveryPark Capacity Campaign
ouR Financial neeDs
2014 - 2017 support requirements
Pre-Campaign Planning $2,000,000Year one; 2014-2015 $5,100,000Year two; 2015-2016 $7,250,000Year three; 2016-2017 $2,700,000Total $17,050,000
$2,000,000
$15,050,000
Funds Raised to-Date
Total Funds Needed
2014 - 2017 RecoveryPark Capacity Campaign
DetRoit’s Realities
ouR solution
ouR Pilot PRogRam
ouR immeDiate goals
ouR Financial neeDs
Join us
We hope you’ll join us in...
2014 - 2017 RecoveryPark Capacity Campaign
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Year
Jobs
1250
1000
750
500
250
0
1,080
2014 - 2017 RecoveryPark Capacity Campaign
Year 1
2014 - 2017 RecoveryPark Capacity Campaign
Year 3
2014 - 2017 RecoveryPark Capacity Campaign
Year 5 & beyond
Russ W. RussellChief Development Officer
Gary WozniakPresident & CEO
[email protected] St. Aubin, Suite 200 | Detroit, MI 48211